Job Description
Job Title: Associate Head of Supporter Data Insights and Selections
Directorate: Engagement and Fundraising
Team/Department (if specific): Public Engagement
Date Written/ Amended: September 2025
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work, the NSPCC relies on the fundraising support of
people across the UK for 90% of its annual income. Within fundraising, our aim is
to provide maximum resources for the NSPCC. We aim to provide the best possible
supporter experience, building long-term relationships to create an experience
which is different, better and more rewarding than that of supporting any other
charity.
The Public Engagement team is responsible for developing and delivering the
strategy that will drive significant, long-term income growth by inspiring and
engaging public audiences to support the work of the NSPCC.
This will be achieved through integrated, audience-led, multi-channel marketing
approaches, including; mass participation, individual giving, and campaigns that
generate sustainable funding aligned to the NSPCC’s strategic priorities.
Alongside income generation, the team plays a vital role in increasing public
understanding of abuse and neglect and building advocacy.
The Associate Head of Supporter Data Insight and Selections is a key
member of the Public Engagement leadership team who will lead the
development and delivery of insightful supporter data reporting and analysis,
working closely with Operations and philanthropy and partnership teams to
identify business challenges, commission, develop and analyse data sets that
directly improve fundraising outcomes. The role will also be responsible for
managing our vital data selections team, who ensure the right supporters are
receiving appropriate communications.
The team will foster a high-performing, results-driven culture that values
collaboration, innovation, and integration. By focusing on excellent supporter
relationship management and purposeful engagement, it will deliver long-term,
sustainable impact to support the NSPCC’s mission.
This will be a pivotal role in driving supporter insight driven change in
Fundraising at the NSPCC.Job purpose
• Strategy and Planning: Use your experience of leading data and analysis to
establish a high performing team who design, deliver and analyse information
that informs our strategic direction
• Delivery: Lead on the identification, development and delivery of analysis
and reporting outputs across Engagement and Fundraising, working closely
with multiple senior stakeholders to ensure business needs are met.
Key relationships - Internal
Reporting to the Head of Audience Engagement and Campaign Planning in
Engagement and Fundraising
Direct Management of 4 staff and a total team size of 7
Works closely with Technology teams providing data engineering solutions
and expert PowerBI leadership
Works closely with the Operations Team, and other Senior Business
Stakeholders
Works closely with Head of Planning, Compliance and Business
Management
Key relationships - External
- Data, insight and analysis networks
- External suppliers of commissioned insight
Main duties and responsibilities
• Develop and lead the Supporter Data Insights and Selections team
• Work with leaders in Engagement and Fundraising to develop and drive the
strategic direction for Supporter Insight, data analysis and data selections
across the NSPCC.
• Build a productive partnership with the PowerBI development hub in
Technology, utilising their semantic models and complex reporting, and
taking on tools they have developed.• Initiate and oversee the development of data driven insight, analysis and
reporting across multiple teams, campaigns and products in the directorate,
ensuring best practice is being adopted and that there are appropriate levels
of quality assurance.
• Deliver via appropriate tools to bring data owners closer to their own data,
such as (but not limited to) provision of Power BI reporting
• Lead on the commissioning and acquisition of appropriate external data to
benchmark our business performance and inform strategic decision making
• Work closely with the Planning and Business Management Team to meet KPI
and other business reporting needs
• Proactively work with Data engineering and the Power BI hub in Technology
Responsibilities for all Staff within Engagement and Fundraising
• To update databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC
policy and procedures.
• To actively participate in regular department and team meetings
• To adhere to all the NSPCC’s service standards, policies and procedures.
• To evidence an understanding of and commitment to the
demonstration of the NSPCC’s values.
• To maintain an awareness of and comply with NSPPC data
protection regulations and to ensure currency of changing GDPR
regulations.
• To be responsible for personal learning and development, to support
the learning and development of others and the whole organisation.
• To work in a manner that facilitates and encourages inclusion.
• To be pro-active in identifying ways to improve personal and team
performance
• To maintain an awareness of own and others’ Health and Safety and
comply with the NSPCC’s Health and Safety policy and procedures
• To take personal responsibility for keeping up to date with NSPCC work to
end cruelty to children, including securing updates on project and service
developments and general NSPCC news.Person specification
• Proven effective development and delivery of strategic data initiatives and
harnessing outcomes to drive business change, and to manage multiple
initiatives as a programme
• Experience of working closely with leaders to define and deliver against data
needs that drive business impact
• Experience of reviewing the effectiveness of business-as-usual activity and
ongoing strategies using data and insight
• Experience in managing and leading data analyst and/or reporting teams and
providing technical and development support to more junior data analysts
• Experience and strong understanding of a range of data analysis techniques
and toolsets
• Highly developed stakeholder management skills and the ability to simplify
technical language for non-technical colleagues
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Mental Health Foundation is recruiting for a CRM Officer to support the CRM team in our London office.
Deadline: ongoing (carrying out interviews on a rolling basis)
Location: London
Salary: Starting salary £36,604 rising to £40,796, including London weighting of £4,000
Hours: Full-time (32 hours per week)
Contract type: This is a fixed term role for 6 months
This exciting CRM Officer role will support the data team with data imports, data selections and processing of income.
The Foundation has just started using a new CRM after undergoing a CRM migration from Raiser’s Edge, a very exciting time to be joining the Foundation! This role, alongside with other members of the CRM team, will liaise with the CRM Project Teams to support and ensure the successful outcome of the project and get us up to BAU.
What does the role involve?
- Manage data processes, imports and exports of all fundraising data including direct debits, new donors, email signups etc. in accordance with agreed protocols and in agreement with CRM Manager.
- Ensure that the use of the Fundraising database and the capture of all data from supporters or prospects conforms to data protection guidelines including GDPR relating to supporter preferences and consent.
- Support training for colleagues using the new CRM (Beacon) and help ensure all members are trained and kept up to date on new features and enhancements as they require to do their job effectively.
- Support the reconciliation of the bank statement with Beacon and ensure the Finance team know where to find information to enable accurate coding for management accounts.
What skills, knowledge and experience are we looking for?
- Demonstrable relevant experience working in Fundraising, or a Charity database team role using Raiser’s Edge or any database similar, with experience of CRMs in general.
- Evidenced experience of managing high volumes of personal data using a large and complex supporter/CRM database.
- Evidenced ability to think analytically and deliver the most effective and accurate solutions for data capture, manipulation and reporting.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
How to apply
If you think your skills match and you’d like to be part of a dynamic and growing organisation, please complete and submit your application via our website. Please ensure you attach an up-to-date CV and statement of suitability answering all points of the person specification. We will be carrying out interviews on a rolling basis for suitably strong candidates, so we encourage you to submit your application as early as possible.
We believe our people should represent the communities, organisations and individuals we work with. Diversity and inclusion is a strategic priority for us as an employer and mental health charity, and we are proud to be signatories of the Business in the Community Race at Work Charter and the Disability Confident Committed Scheme. Applications from under-represented sections of the community are actively encouraged.
If you have a disability, require any additional support or have any questions regarding the role, please contact us. We make reasonable adjustments throughout the recruitment process and during employment. Disabled candidates who meet all the essential person specification criteria will be offered an interview. Therefore, please do ensure you tick the relevant box on the application form and clearly indicate in your application/covering letter if you consider yourself to meet the requirements of the Equality Act 2010 / Disability Discrimination Act 1995.
We are currently operating mostly digital recruitment (including interviews via video conferencing). We have moved to a hybrid working model of a minimum of 2 days per week in the office and the rest working from home.
We look forward to hearing from you!
Registered Charity
51 - 100
Our vision is good mental health for all.
The client requests no contact from agencies or media sales.