Associate Head of Supporter Data Insights and Selections

Job Description

Job Title: Associate Head of Supporter Data Insights and Selections

Directorate: Engagement and Fundraising

Team/Department (if specific): Public Engagement

Date Written/ Amended: September 2025

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work, the NSPCC relies on the fundraising support of

people across the UK for 90% of its annual income. Within fundraising, our aim is

to provide maximum resources for the NSPCC. We aim to provide the best possible

supporter experience, building long-term relationships to create an experience

which is different, better and more rewarding than that of supporting any other

charity.

The Public Engagement team is responsible for developing and delivering the

strategy that will drive significant, long-term income growth by inspiring and

engaging public audiences to support the work of the NSPCC.

This will be achieved through integrated, audience-led, multi-channel marketing

approaches, including; mass participation, individual giving, and campaigns that

generate sustainable funding aligned to the NSPCC’s strategic priorities.

Alongside income generation, the team plays a vital role in increasing public

understanding of abuse and neglect and building advocacy.

The Associate Head of Supporter Data Insight and Selections is a key

member of the Public Engagement leadership team who will lead the

development and delivery of insightful supporter data reporting and analysis,

working closely with Operations and philanthropy and partnership teams to

identify business challenges, commission, develop and analyse data sets that

directly improve fundraising outcomes. The role will also be responsible for

managing our vital data selections team, who ensure the right supporters are

receiving appropriate communications.

The team will foster a high-performing, results-driven culture that values

collaboration, innovation, and integration. By focusing on excellent supporter

relationship management and purposeful engagement, it will deliver long-term,

sustainable impact to support the NSPCC’s mission.

This will be a pivotal role in driving supporter insight driven change in

Fundraising at the NSPCC.Job purpose

• Strategy and Planning: Use your experience of leading data and analysis to

establish a high performing team who design, deliver and analyse information

that informs our strategic direction

• Delivery: Lead on the identification, development and delivery of analysis

and reporting outputs across Engagement and Fundraising, working closely

with multiple senior stakeholders to ensure business needs are met.

Key relationships - Internal

Reporting to the Head of Audience Engagement and Campaign Planning in

Engagement and Fundraising

Direct Management of 4 staff and a total team size of 7

Works closely with Technology teams providing data engineering solutions

and expert PowerBI leadership

Works closely with the Operations Team, and other Senior Business

Stakeholders

Works closely with Head of Planning, Compliance and Business

Management

Key relationships - External

- Data, insight and analysis networks

- External suppliers of commissioned insight

Main duties and responsibilities

• Develop and lead the Supporter Data Insights and Selections team

• Work with leaders in Engagement and Fundraising to develop and drive the

strategic direction for Supporter Insight, data analysis and data selections

across the NSPCC.

• Build a productive partnership with the PowerBI development hub in

Technology, utilising their semantic models and complex reporting, and

taking on tools they have developed.• Initiate and oversee the development of data driven insight, analysis and

reporting across multiple teams, campaigns and products in the directorate,

ensuring best practice is being adopted and that there are appropriate levels

of quality assurance.

• Deliver via appropriate tools to bring data owners closer to their own data,

such as (but not limited to) provision of Power BI reporting

• Lead on the commissioning and acquisition of appropriate external data to

benchmark our business performance and inform strategic decision making

• Work closely with the Planning and Business Management Team to meet KPI

and other business reporting needs

• Proactively work with Data engineering and the Power BI hub in Technology

Responsibilities for all Staff within Engagement and Fundraising

• To update databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC

policy and procedures.

• To actively participate in regular department and team meetings

• To adhere to all the NSPCC’s service standards, policies and procedures.

• To evidence an understanding of and commitment to the

demonstration of the NSPCC’s values.

• To maintain an awareness of and comply with NSPPC data

protection regulations and to ensure currency of changing GDPR

regulations.

• To be responsible for personal learning and development, to support

the learning and development of others and the whole organisation.

• To work in a manner that facilitates and encourages inclusion.

• To be pro-active in identifying ways to improve personal and team

performance

• To maintain an awareness of own and others’ Health and Safety and

comply with the NSPCC’s Health and Safety policy and procedures

• To take personal responsibility for keeping up to date with NSPCC work to

end cruelty to children, including securing updates on project and service

developments and general NSPCC news.Person specification

• Proven effective development and delivery of strategic data initiatives and

harnessing outcomes to drive business change, and to manage multiple

initiatives as a programme

• Experience of working closely with leaders to define and deliver against data

needs that drive business impact

• Experience of reviewing the effectiveness of business-as-usual activity and

ongoing strategies using data and insight

• Experience in managing and leading data analyst and/or reporting teams and

providing technical and development support to more junior data analysts

• Experience and strong understanding of a range of data analysis techniques

and toolsets

• Highly developed stakeholder management skills and the ability to simplify

technical language for non-technical colleagues