Gaming & Creator Partnerships Manager

Location: Reading, Hybrid (at least once a month to Reading office)
Hours: Full time
Salary: £45,000 per annum 
Contract Type: Permanent
Campaign Closes: 27th February 2026 

On occasion, we might close a vacancy early due to a high number of applications being received. Interested candidates are encouraged to submit their application as early as possible. 

At Make‑A‑Wish UK, every role plays a part in creating life changing wishes for children with critical illnesses. We are seeking a Gaming & Partnership Manage who will support the Head of Gaming in expanding Make-A-Wish UK's presence across the gaming and creator landscape through delivering partnership strategies with creators, influencers, gaming companies, publishers, and platforms.

Core Purpose
The Gaming & Creator Partnerships Manager plays a central role in expanding Make-A-Wish UK’s impact across the gaming and creator ecosystem. Working closely with, and in support of, the Head of Gaming, the role helps shape, inform, and deliver the overall strategy and outreach to creators, gaming companies, publishers, platforms, and community partners.
 
With an equal focus on industry partnerships and influencer engagement, the role develops and maintains strong relationships with creators, influencers, and gaming organisations to raise income and increase participation and engagement.
 
By supporting the Head of Gaming in turning early-stage conversations and strategic opportunities into meaningful, high-impact collaborations, the role co‑ordinates and delivers creator-led campaigns, industry activations, and innovative fundraising products that inspire communities and help unlock life‑changing wishes for children with critical illnesses.

Essential Criteria

• Strong understanding of the gaming industry, including publishers, studios, esports, and community culture.
• Knowledge of streaming platforms, gaming influencers, and the wider video games community.
• Familiarity with Discord, creator tools, and gaming‑focused fundraising platforms such as Tiltify.
• Proven experience coordinating fundraising campaigns involving creators or influencers.
• Ability to develop engagement plans and supporter journeys, particularly for high‑profile relationships.
• Experience providing logistical support for events and campaigns, including content gathering (photo shoots, videography, social content).
• Demonstrated ability to build and maintain partnerships that deliver measurable outcomes.
• Excellent communication skills, with confidence engaging high‑profile and high‑value relationships.
• Experience working collaboratively across teams and with volunteers.
• Ability to adapt tone and approach for creators, corporate partners, internal colleagues, and community stakeholders.
• Experienced in due diligence in line with Fundraising Regulator guidelines.
• Good understanding of safeguarding best practice.
• Strong awareness of data protection principles and responsible data handling.
• Experience using and updating CRM systems such as Salesforce.
• Experience producing briefing documents, pitch decks, reports, and analytics.
• Ability to manage and plan work effectively, including cross‑team project planning.
• Skilled in using technology to support planning, prioritisation, and project management.
• Experience managing financial processes, including recording, reading, and understanding financial information, and handling expenses/invoicing.
• Competent user of MS Office tools — particularly Outlook, Word, PowerPoint, and Excel.

Desirable Criteria

• Experience working in the non‑profit, entertainment, or creator/gaming sectors.
• Experience working with high‑profile talent, creators, or celebrity relationships.
• Understanding of broadcast environments (TV, content streaming, radio, podcasts).
• Evidence of ongoing professional development in relevant fields (formal or self‑directed).
• Curiosity, creativity, and a willingness to learn and experiment.

Gaming & Industry Partnerships (50%) 
Partnership Development & Management

• Manage and nurture relationships with gaming studios, publishers, esports organisations, platforms, and community partners.
• Support the Head of Gaming by converting warm introductions and early-stage outreach into structured, mutually beneficial partnerships.
• Build compelling partnership proposals, activation plans, and fundraising concepts tailored to each partner’s brand and audience.
• Act as a reliable point of contact for partners, ensuring they feel supported, valued, and inspired to continue working with Make-A-Wish UK.

 Campaign & Project Delivery

• Co‑ordinate and manage gaming projects, creating schedules and project plans to ensure delivery on time, on budget, and to agreed KPIs.
• Support the Head of Gaming in delivering activities, campaigns, and events that contribute to team targets and wider strategic goals.
• Collaborate with other Income & Engagement teams on cross department projects.
• Coordinate and deliver a calendar of gaming campaigns and products that drive income and engagement, supporting the Head of Gaming’s strategic roadmap.
• Ensure campaigns and products are delivered in time and to budget.

 Platforms & Infrastructure

• Build out and maintain gaming-focused fundraising platforms such as Tiltify and StreamLabs Charity.
• Support internal teams by helping educate the wider organisation on gaming culture, opportunities, and best practice, reinforcing the Head of Gaming’s strategic direction.

Influencer & Creator Engagement (50%)
Creator Relationship Development

• Recruit, develop, and nurture creator and influencer relationships to raise funds and increase engagement.
• Act as a day-to-day contact for key creator stakeholders, providing high quality relationship management.
• Undertake research and develop ideas to establish new creator relationships, working closely with the Head of Gaming to establish outreach priorities.
• Build and nurture a Make-A-Wish UK community of gaming influencers via Discord, email, and social channels.
• Create innovative opportunities to engage new creators and gaming contacts.

 
Creator Campaigns & Activations

• Co‑ordinate and deliver creator-led fundraising campaigns and projects, including Wish 200 Week.
• Organise and participate in creator events, charity streams, and collaborative activations.
• Support creators with assets, guidance, and technical help to ensure smooth, impactful fundraising activity.
• Utilise technical knowledge of Tiltify and JustGiving and manage the Make-A-Wish UK presence through the associated branded account.
• Track creator performance, engagement, and impact to inform future strategy and support the Head of Gaming’s planning.

Content & Channel Management

• Develop and produce streams and creator-led content alongside the Communications team.
• Assist with gaming-focused content delivery, including clipping, editing, and technical support for internal and external teams.

Supporting Wish Granting

• Support the Wish Granting team to help deliver more influencer and entertainment-related wishes.
• Attend wishes where relevant and identify opportunities for creator or partner collaboration, feeding insights back to the Head of Gaming.

 
Other Responsibilities
Supporter Experience

• Help create and deliver engagement plans that strengthen key relationships and networks, including events, cultivation activities, and educational touchpoints.
• Maintain accurate records for gaming campaigns and creator fundraisers in Salesforce.
• Produce documents such as proposals, briefs, and partner packs to ensure a  positive experience for creators and entertainment contacts.

Monitoring, Recording & Reporting

• Develop, maintain, and deliver reports on key performance indicators for campaigns  and activities.
• Benchmark and monitor external activity to identify trends and opportunities, sharing insights with the Head of Gaming.
• Ensure systems, databases, project management documents, and planning tools remain accurate and up to date.
• Monitor and report on the budget throughout the year, providing rationale for any variances to the Head of Gaming.