Head Of Development Jobs
As part of Alzheimer’s Research UK’s Strategic Marketing Leadership Team, the Head of Marketing Planning plays a pivotal role in planning and integrating the charity’s marketing programmes to accelerate progress towards a cure.
The Strategic Marketing directorate lead collaboration across the charity to ensure a cohesive public facing narrative and marketing plan that will drive onward customer engagement and action. We do this through growing brand awareness, delivering excellence in digital capability and marketing, providing outstanding fundraising and marketing insight, and creating a single source of truth for marketing performance. You will work alongside the Head of Brand, Head of Digital and Head of Insight and Strategic Development.
The Head of Marketing Planning is responsible for driving planning and programme excellence across our marketing teams and initiatives that will support and increase informed collaboration. This role will have ownership of key planning and operating models that allows ARUK to deliver effective marketing programmes to achieve our goals. You will be responsible for proactively identifying opportunities to improve the effectiveness of our overall marketing programme.
This is a brand new role for the charity and as such you will be expected to shape and develop the resource this function will require, assessing the current situation alongside your peers and the senior leadership team and compiling a recommendation.
Main duties and responsibilities of the role:
Setting ourselves up for success
· Assess and prioritise the varying needs across the charity for greater marketing integration, improved planning, more consistent measurement and improved ways of working.
· Partner with fundraising, communications, campaigning, digital, brand and marketing teams to deliver a consolidated marketing plan across owned, shared, earned and paid media, championing planning principles and a collaborative approach to ensure opportunities are explored and integrated for maximum effect.
· Lead the development of an overarching, insight driven audience strategy, ensuring buy in and support. Ensure all key audiences are reflected with a clear rationale. Oversee how these audiences are being targeted and performing on an ongoing basis.
· Working with the Senior Leadership Team, Head of Brand and Head of Communications, develop a single, joined up narrative for the organisation to underpin all marketing and communications, reviewing on an annual basis.
· Develop a single source of truth for measuring marketing effectiveness, establishing common and comparable measures to enable a flexible approach to budget optimisation across all key budget holders. Ensure shared marketing performance and insight to inform future plans.
Leadership and people management
· Develop a clear resourcing plan and recruit to this brand new team. Bring in talent and ensure individuals are inspired, motivated, challenged and supported and actively embed Alzheimer’s Research UK values and leadership attributes across all activities. Champion the principles of Equity, Diversity and Inclusion.
· Promote collaborative working across various marketing teams across the charity, developing a culture of one marketing team, one marketing plan.
· Lead cross functional working groups to ensure goals are met, specifically to make the most of key moments during the year and ensure ongoing best practice in planning and measurement.
· Lead and oversee ways of working with key marketing partners such as our media agency, ensuring agency roles are fully understood, agencies work effectively with each other and specifically that the media partnership is successful through routine, 2-way reviews and assessment.
Marketing optimisation
· Lead the development of propositions and plans to maximise the impact of key moments through the year; both proactive and reactive, such as World Alzheimer’s Month or new drug discoveries.
· Ensure we have the optimal balance of spend, channel and audience to drive media performance and efficiency.
· Consult with key stakeholders to identify opportunities and gaps in our marketing skillset, putting plans in place to maximise emerging opportunities, for example with the Research community and healthcare professionals.
· Play a key role in reviewing and improving ways of working across marketing activities, including but not limited to briefing processes, campaign analysis, sharing of insight and taking forward indicated actions.
What we are looking for:
· Strategic thinker with significant experience planning and integrating multi-channel campaigns across a number of functions.
· Ability to develop, interpret and translate a range of measures and business intelligence to direct decision making.
· Experience of building and leading a diverse team, establishing resource and skillset required, and recruiting and developing talent.
· A natural planner with project management skills; experience of leading cross functional teams to deliver and execute a single plan.
· Ability to balance conflicting priorities to drive the right outcome for an organisation, in line with agreed strategic goals.
· Experience of working with agencies to get the very best out of the relationship.
· Experience of developing and implementing successful new processes and ways of working across multiple teams.
· Knowledge of the relationship and importance of integration across CRM systems and Digital platforms.
· Budget management, ensuring best allocation of investment to deliver optimal results.
· Exemplary leadership skills with both practical and short/long term strategic vision.
· A natural collaborator; ability to build relationships and inspire confidence and respect at all levels; strong team player.
· Excellent listening skills - receptive to feedback and demonstrates flexibility, curiosity and an ability to learn.
· Influencing skills that ensure a clear understanding of and agreement to the direction of travel across an organisation.
· Insight and audience driven; a customer first, evidenced approach.
· Has a “can-do” attitude and is committed to delivering results and strives for continuous improvement.
· Strong work ethic and a high level of personal integrity.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £65,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 22nd September 2024, with interviews likely to be held week commencing the 30th September 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised. Please however note we are unable to anonymise the application question which you are required to complete. When answering this question please remove any personal information, including your name. All questions answered as part of your application are also anonymised and not shared with the hiring panel. The hiring panel will only be made aware of your name and address once you are invited for an interview. Should you need any adjustments at either the application or interview stage, then please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:
• 48th in the 100 Best Large Companies to Work For in the UK.
• 19th in the 100 Best Companies to Work For in the East of England.
• 3rd in the 50 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.
ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK
The client requests no contact from agencies or media sales.
Department: Marketing Communications
Location: hybrid working – between office location and home. At least one day per week in our Aldgate, London office
Hours of Work: 37.5 hours per week
Contract: full-time, permanent
Salary: £43,000 – £46,000 per annum
Closing date: Monday 30th September at 9am
Expected interview dates: first-stage interviews (virtual) Tuesday 8th October or Wednesday 9th October, second-stage interviews (in person at our Head Office in Aldgate) Wednesday 16th October
Annual Leave: 33 days (plus eight bank holidays)
Benefits:
- enhanced maternity, paternity, adoption, and shared parental pay
- family friendly policies
- 8% employer pension contribution (Aviva) or opportunity to continue NHS Pension
- free health cashback plan (Medicash) employee cover plus up to four dependent children)
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
- free confidential employee assistance programme (Medicash)
- access to wellbeing app (healthy living tips and Bright TV )
- flexible working options; including hybrid working, flexible working patterns such as part-time, compressed hours and more*
- learning and development committed (bespoke training, LinkedIn Learning etc.)
- employee health and wellbeing committed (menopause friendly, disability confident employer etc.)
Background
Every three minutes someone in the UK develops dementia; a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime – either by caring for someone with the condition, developing it ourselves, or both.
Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible for as long as possible.
Purpose of the job/About the role
This is an exciting new opportunity to join the Brand and Marketing Team at Dementia UK playing a key role in the development, delivery and activation of our new brand.
As Senior Creative Manager, you will be responsible for overseeing design and creative work at Dementia UK, ensuring the effective development and application of our brand’s visual identity. You will apply high standards of design and production across a variety of outputs, both online and offline, while leading others to deliver impactful design solutions through freelancers and agencies.
In addition, you will recruit, and line manage a newly established Designer role and oversee the in-house design workflow, taking charge of our creative roster, animation projects, and brand sign off across the charity.
To succeed in this role, you will bring proven creative leadership and expertise in managing both online and offline assets. You should have extensive experience with Adobe Creative Suite/Cloud, a deep knowledge of design principles, and a strong track record of managing external designers and agencies from briefing to final delivery. Additionally, you must be well-organised, proactive, and capable of prioritising your workload effectively, with strong project management and planning skills.
If this sounds like you, join us now and be part of a team dedicated to making a real difference in the lives of those affected by dementia.
Our Culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to achieve their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute and lead on our working groups around health and wellbeing, menopause, and equality, diversity and inclusion.
Dementia UK is proud to welcome everyone, we aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate differences and individuality and encourage everyone to join us and be their whole selves always.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs