Marketing Jobs
Role description, April 2024
Reports to: Senior Digital Programme Manager
Direct reports: None
Location: 27 Swinton St, King’s Cross, London, WC1X 9NW, can be hybrid or remote
Status, hours: Permanent, full-time 35 hours
Salary: Grade C, in the range of £39,943-£43,619 (plus benefits)
Role Summary
With Alcohol Change UK’s innovative Try Dry® app welcoming more users than ever before, we are excited to be developing our offer to Local Authorities which will benefit from receiving valuable local health data trends and insights taken from our app. This role will be instrumental in designing a refreshed product, recruiting new Local Authorities to join us and providing ongoing support to them to make a real difference to those drinking at risky levels in communities across the UK.
Key Tasks and Responsibilities
Development of a Try Dry local product
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With the Senior Digital Programme Manager, take learnings from existing contracts with Local Authorities and develop a refreshed package of support to market to Local Authorities, enabling them to gain valuable insights into the drinking behaviours of people in their local area
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Develop professional, standardised reports to be shared with those who have signed up
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Develop a ‘package’ of benefits (access to local data, insights, tailored marketing materials, additional support) that makes signing up a more compelling offer
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Working with our digital agency, recommend ongoing technical improvements to the app and reporting platform to improve user experience
Recruiting to a Try Dry Local ‘network’
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Recruit new Local Authority members to our Try Dry ‘network’ – presenting regularly to Local Authority clients and demonstrating the benefits of membership through presentations and marketing calls
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With support from other staff, develop wider marketing approaches across multiple channels, including digital, print and social media advertising
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Attend conferences, events and trade shows to advertise as appropriate
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Work with colleagues in our Consultancy and Training team to explore opportunities for cross promotion
Relationship Management
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Provide ongoing support to Local Authority clients, acting as a first point of contact
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Prepare data reports for each Local Authority throughout the year
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Share insights into local data in engaging, easy to understand ways
Wider support for the Communications and Marketing team
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Enable other members of staff to use insights from the Try Dry® app and local user data in their work, evidencing the difference that our Behaviour Change interventions can make to individuals
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Support the development of a range of content to highlight the benefits of the Try Dry® app, particularly around key campaigns such as Dry January, Alcohol Awareness Week and Sober Spring
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Particularly during our Dry January campaign period (December – January) provide additional support for the team across a range of roles
Other
You will also be expected to:
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Support the Senior Digital Programme Manager to monitor income and expenditure for the Try Dry Local programme
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.
Head of Communications & Marketing
Baby Lifeline
Midlands or London (Hybrid if required)
About Us
Baby Lifeline is a highly respected national charity whose mission is to ensure the healthiest and best outcomes possible from pregnancy and birth.
Founded over 40 years ago by Judy Ledger following the personal tragedy of losing three premature babies, we have since purchased many million pounds’ worth of equipment for maternity and neonatal units, produced nationally recognised reports and research projects, staged highly successful annual UK maternity safety conferences, and provided evidence-based, multi-professional training to reduce avoidable harm and death in maternity. Training is provided through Baby Lifeline Training Ltd, a not-for-profit social enterprise. It trains around 4,000 delegates annually and is one of the main providers/developers of training for maternity professionals in the UK.
Head of Communications & Marketing
An exciting opportunity has arisen to join Baby Lifeline as Head of Communications and Marketing. You will play a critical role in supporting Baby Lifeline to deliver its important mission, leading the development and delivery of our strategic communications and marketing plan. Together, these will grow awareness of and engagement with our brand and increase donations.
Head of Communications and Marketing Responsibilities:
· Providing strategic communications and marketing counsel to the Chief Executive
· Devising results-driven marketing campaigns to grow our audience and drive charity donations and fundraising
· Devising creative media engagement strategies, leading on proactive and reactive media relations including press releases, statements, interviews, and enquiries
· Building relationships with relevant professionals and experts within healthcare, to help drive sign-ups to events and training
· Managing and influencing relationships with key external influencers, such as journalists, producers, and celebrity VIP ambassadors
· Overseeing our website and social media channels, developing creative content that drives growth, reach and engagement across channels
· Line managing a Digital Marketing Manager on the effective day to day delivery of website and social media activity; working with external agencies where appropriate
· Understanding what metrics to use as a measure of success, based on key objectives – and to report on these confidently
· Researching and evaluating the latest trends within the charity sector and using these to advance Baby Lifeline communications and marketing activity
· Advising and working with Baby Lifeline Training Ltd on relevant projects
As Head of Communications & Marketing, you will have:
· Experience in a similar communications or marketing role
· A keen eye for marketing design – experience creating social media assets is preferable
· Self-motivation and passion about the opportunities that can come from marketing, communications, and social media
· Strong written communication skills and copywriting capabilities
· Excellent interpersonal skills
· A degree in marketing and/or PR or equivalent is desirable
· Health/charity sector experience is desirable but not essential
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.