Marketing Jobs in Scotland
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
Supporting the Direct Marketing Manager in delivering growth in income through St John Ambulance’s direct marketing Retention programme via a range of campaigns. You will focus on supporting the Retention strategy which includes using data and insight to deliver across a variety of channels including digital, email, social media, direct mail, telemarketing and SMS.
You will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having worked in a third sector direct marketing role previously, you will have experience running effective national and regional campaigns using a variety of fundraising channels including digital, email, social media, direct mail, and telemarketing. With your good organisational and time management skills you’ll be able to meet deadlines and manage conflicting priorities under pressure.
You will have knowledge of usability testing, user research methods and conversion rate optimisation as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.
About The Role
- Manage the delivery of all Retention campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes
- Work collaboratively with data teams to ensure effective use of supporter profiling for delivery across a range of Retention campaigns
- Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and relevant performance reviews
- Responsibility for collation of all KPI tracking, trend analysis and activity results that feed into the team’s reporting and performance structure
- Work alongside the Content team to research and develop strong cases for support to appeal to existing donors. To gather information, case studies and photos for use in all direct marketing campaigns. Where appropriate, to liaise with external agencies such as designers and copywriters
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
We are seeking a Fundraiser with a background in lead and income generation with the drive to create change for farmed animals in the UK. You will be part of a small, high-impact team specialising in consumer education and political advocacy to help us grow our supporter base and raise essential income to support our work for animals.
As Fundraiser (Lead Generator), you will play a crucial role in supporting our mission by identifying and cultivating potential donors and supporters. Your primary responsibilities will be to generate leads utilising Engaging Networks on social media platforms and work with the Fundraising Development Manager to build on supporter journeys that maximise conversion rates.
You’ll join us in maximising the value of Engaging Networks, an intuitive, industry-leading CRM which brings fundraising and activism together and provides tools for integrating digital communications. While experience with Engaging Networks is desirable but not essential, you will have experience with CRMs, including reporting and managing campaigns.
Working as part of a highly effective team within a fast-paced environment, the Fundraiser (Lead Generator) will cultivate relationships in the coordination of imaginative and effective fundraising campaigns.
Whilst this position is home-based, it is largely normal office hours, although work outside these times will be required (e.g. relating to stunts, press conferences, talks and events). Time off in lieu will be given as appropriate.
The role will involve:
Lead Generation:
• Develop and implement target-led strategies to identify and engage potential donors
• Utilise various channels, such as Engaging Networks and social media platforms to generate leads and expand our supporter base substantially in 2024
Relationship Building:
• Cultivate meaningful relationships with prospective donors, understanding their interests and motivations for supporting animal rights
• Collaborate with the Fundraising Development Manager to ensure a personalised and donor-centric approach
• Collaborate with the Social Media & Marketing Manager to set up Google Ads campaigns, with ongoing monitoring, making improvements to enhance the quality and quantity of the leads generated
Communication and Outreach:
• Craft compelling messages and campaigns to effectively communicate the organisation's mission and impact
• Represent the NGO at events, conferences, and community gatherings to raise awareness and connect with potential supporters
Engaging Networks Management:
• Maintain accurate and up-to-date donor information in Engaging Networks
• Track and analyse key performance metrics to assess the success of lead generation initiatives
Collaboration:
• Work closely with the fundraising and marketing team to align lead generation efforts with overall fundraising strategies
• Collaborate with other departments to ensure a unified approach to achieving organisational goals
Skills:
Fundraising Expertise:
• At least three years of experience in fundraising within the non-profit sector
• A good working knowledge of direct marketing for donor recruitment, appeals and stewardship across different channels, with a particular focus on digital
• Familiarity with Engaging Networks or similar fundraising platforms
Strategic Thinking:
• Ability to develop and implement target-led strategies for lead generation
• A strategic mindset to identify and engage potential donors effectively
Creative Approach:
• Creativity in designing campaigns and messages to capture the attention of potential donors
• Innovative thinking to stand out in a competitive fundraising landscape
Communication Skills:
• Excellent written and verbal communication skills
• Ability to craft compelling messages and campaigns that effectively communicate the organisation's mission and impact
Relationship Building:
• Strong interpersonal skills to cultivate meaningful relationships with prospective donors
• A collaborative approach to working with the Fundraising Development Manager and other team members
Social Media Proficiency:
• Proficient in utilising social media platforms for lead generation
• Knowledge of best practices for expanding supporter bases through social media
Data Management:
• Experience in maintaining accurate and up-to-date donor information in fundraising platforms like Engaging Networks
• Analytical skills to track and analyse key performance metrics for lead generation initiatives
Collaboration and Teamwork:
• Ability to work closely with fundraising and marketing teams to align lead-generation efforts with overall fundraising strategies
• Collaboration with other departments to ensure a unified approach to achieving organisational goals
Event Management:
• Willingness and ability to participate in events, conferences, and community gatherings to raise awareness and connect with potential supporters
Time Management and Flexibility:
• Strong time management skills and ability to work in a fast-paced environment
• Flexibility to work outside normal office hours for events, stunts, press conferences, etc.
Animal Justice Project is a registered company and affiliated with Animal Justice Project Trust, registered charity (England and Wales), no. 1184965.
Being a small NGO that will only succeed through the absolute determination of its staff, Animal Justice Project requires each team member to be both outstanding in their abilities and dedicated to the cause of animal rights.
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
We're Hiring! Green Space for Health Programme Director (Maternity Cover)
This is an exciting senior role for an environmentally committed leader to cover maternity leave. We are looking for someone who can take strategic oversight of our Green Space for Health programme and provide effective management of the project and its staff.
- Home-based with monthly travel to Oxford (expenses covered)
- Full time (37.5 hours per week)
- Salary: £42,230 per annum (plus contributory pension)
- Fixed term for 8 months (with potential to extend to 12 months subject to funding)
- Apply by midnight 19th May 2024, interviews will take place w/c 3rd June
About the role
This is an exciting senior role for an environmentally committed leader to cover maternity leave. We are looking for someone who can take strategic oversight of our Green Space for Health programme and provide effective management of the project and its staff.
Our Green Space for Health programme helps to realise the value of green space for physical and mental health, both at healthcare sites and in the wider community. Our flagship project, the NHS Forest, promotes tree planting and woodland creation at NHS sites, supporting and encouraging sites to plant and maintain trees through offering free trees and advice. We support NHS sites to develop their greenspace for the benefits of patients, health staff and communities, while improving biodiversity and combatting climate change. We do this by encouraging green space enhancements such as meadow areas, vegetable growing, orchards and therapeutic gardens, as well as supporting the delivery of nature-based interventions for health.
The Green Space for Health Director will oversee the development of the NHS Forest and other Green Space for Health projects, delivering the programme strategy. This will include managing the Green Space for Health team, overseeing the delivery of our funded projects including budget management, coordinating reports to funders and trustees, and taking a strategic lead on the development and funding of the Green Space for Health programme in consultation with other stakeholders. See the full roles and responsibilities below.
The Green Space for Health Director will deliver our programme strategy through fulfilling the following responsibilities:
- Provide line management for the Green Space for Health Team’s 5 staff members. This will include one-to-one meetings, appraisals and regular team meetings.
- Oversee the delivery of the Green Space for Health funded projects, including NHS Forest tree planting projects and our Nature Recovery Ranger programme.
- Raise income for, monitor and oversee the programme budget in consultation with CSH’s fundraising and finance team.
- Coordinate reporting on the programme, including liaising with funders and producing reports for funders and for CSH’s board of trustees.
- Oversee the development and delivery of Green Space for Health training course, working with Green Space for Health staff and with administrative and strategic support from CSH’s education team.
- Work with the team to coordinate the NHS Forest Advisory Group.
- Build partnerships that will further the development of the programme and contribute to fundraising in line with the programme objectives.
- Act as a spokesperson for the programme, including making presentations, responding to media requests and participating in relevant national policy fora, including for the purposes of wider policy development.
- Be an active member of CSH’s senior management team, helping to develop CSH as an organisation, including strategy, employment and oversight.
For more information, please see the full job description and person specification attached or visit our website.
Closing date: 19th May 2024
Interviews: w/c 3rd June 2024