Digital Marketing Manager

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

We are delighted to be recruiting for a Digital Marketing Manager to attract new UK supporters and generate income for Mary’s Meals’ school meals programme through effective and inspiring marketing across digital channels.

This role primarily raises income (but also awareness) through performance marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus is on managing digital channels including Google & Bing Paid Search and Shopping, Google Grant, Meta, Display, YouTube, SEO and identifying emerging channels. Ensuring digital marketing complements other marketing activities as part of an integrated team approach is key.​

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. ​

The Digital Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement.

Key responsibilities

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.​

• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.​

• Direct line management of officers and volunteers as required. ​

• Manage agencies and freelancers as required.​

• Ensure activities follow fundraising and data regulations, and marketing best practice.​

• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.​

• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.​

• Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results.​

• Build performance-driven channel plans across Paid Search, Shopping, Meta, Display, Video, and SEO, aligned to acquisition and revenue targets.​

• Identify new growth channels for Mary’s Meals.​

• Set up, manage, and continuously optimise Paid Search and Shopping campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).

• Set up, manage, and continuously optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).​

• Deliver Display and YouTube campaigns via Google Ads, managing targeting, placements, and creative testing.​

• Monitor and optimise campaign structures, keyword performance, bidding strategies, and audience targeting to maximise revenue.​

• Lead the delivery of technical and content SEO initiatives to improve rankings and organic traffic.​

• Work with the Creative Communications team on agreed content and copywriting requirements for acquisition marketing activities. ​

• Track and report on key income metrics using GA4, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.​

• Set and report on KPI’s such as CPA, ROAS, CTR, conversion rate, and impression share.​

• Analyse data to identify trends, optimise campaigns, and deliver insights to inform wider marketing activity.​

• Test and refine messaging, ad formats, and landing pages through A/B and multivariate testing.​

• Contribute to oversight and performance of organic social media channels alongside the Supporter Marketing Manager, Supporter Experience Manager and Creative Communications Manager.​

• Work with designers and content creators to brief, review, and optimise assets (copy, creative, landing pages).​

• Collaborate with the Marketing, and wider Mary’s Meals teams to ensure campaigns support broader objectives.​

• Champion best practices in performance marketing across the organisation.

To apply for the role of Digital Marketing Manager based at Mary’s Meals UK, please follow instructions on the Charity Job website.

Applicants must hold full right to work in the UK.​

We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career. 

Applications for this role will close on Friday, 27 March.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. If you have any special requirements or adjustments before an interview, please let us know.