Brand Manager

As a Brand Manager, you’ll bring creative direction, and proven brand expertise to a cause that relies on powerful, consistent storytelling. You’ll shape how people understand our work and ensure our brand makes a meaningful difference. This is an opportunity for a Brand Manager who wants to lead guide teams and create work that truly matters.

We launched our new brand in January 2026, in this role you will drive the next phase of our brand development with focus, care and ambition. As our Brand Manager, your work will help raise understanding and awareness of motor neurone disease (MND) and strengthen our influence with the audiences we need to reach.

Key Responsibilities

• Lead brand governance, roll-out and implementation following our upcoming brand relaunch
• Embed our brand positioning across platforms, teams and volunteers, managing the Brand Co-ordinator and interim Project Manager
• Manage, launch and assess our first major brand campaign
• Develop brand strategy and a three-year activation programme to increase reach and relevance
• Build strong relationships with creative and media agencies
• Lead the brand guardianship programme, including panels, toolkits and brand training
• Oversee satellite projects linked to the brand launch, including Employer Brand development
• Monitor and interpret brand metrics and develop a Leading Indicators dashboard
• Create a charity-wide Audience Framework
• Work with Marketing, Digital Engagement and Income Generation teams to guide campaign activity
• Lead brand insight and consultation, including support for fundraising pitches
• Identify and drive opportunities to strengthen brand awareness

About You

• Experience developing brand identities and delivering brand change
• Proven ability to shape brand strategy and implement supporting plans
• Confident people leadership and experience uniting teams around shared goals
• Experience managing creative agencies and significant budgets
• Able to engage, influence and motivate stakeholders
• Excellent project management and attention to detail
• Skilled in interpreting and utilising brand tracking metrics
• Creative and proactive approach to problem solving
• Commitment to engaging our community and using insight to guide decisions

Hybrid working expectations: office attendance one day per week

Further information about MND Association and full job description is available in the attached Candidate Pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

What We Offer

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development
• Hybrid working

About Us

Motor Neurone Disease moves fast. It takes away time, it takes away independence and it has no cure. Every day we support people affected by MND. We fund ground-breaking research. We campaign for better care. We’re here for everyone who needs us. Because with MND, every day matters.