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Page 3 of 3
Liverpool, Merseyside 7.3 miles
Contract, Part-time, Full-time
Job closes in 4 days
Job description

This is an exciting opportunity for a Marketing & Fundraising Manager to join an innovative team with an ambitious passionate culture to improve the quality of dementia care.  Parkhaven Trust is a well-established charity which has been responding to the changing needs of service users for over 125 years.  We currently provide a range of excellent residential and support services across Maghull, Merseyside. 

Full or Part-time considered for an initial 12 month contract with potential for extention.

Overall Role Purpose

To provide marketing, business development and fundraising support to Parkhaven Trust.  This role will report into the CEO and work alongside the relevant Service Leads on implementing the marketing plan to achieve the defined objectives and KPI’s.

The role will include: fundraising, business development activities and marketing campaigns, events and initiatives and support with social media plans as well as internal communications.

Main responsibilities

Marketing

  • To have an understanding of the Trusts market objectives, market position, target audiences and help to reinforce, internally and externally, our positioning in the market
  • Supports the creation of the marketing plan, initiatives and activities
  • Delivery of the marketing plan, providing support with advertisement, sponsorship, events, marketing literature, and fundraising initiatives and produces the internal newsletter.
  • Support the Service Managers with the creation of marketing initiatives and literature to increase profile and generate new users for the services
  • Helps to ensure appropriate follow up takes place after each marketing activity
  • The implementation and analysis of service user and family surveys
  • Production of marketing communication to families  
  • Event co-ordination, which may include booking venues, event administration and on the day event management.
  • Manage and completion of external award submissions
  • Ensuring all marketing collateral is visible in appropriate areas
  • Creation and implementation of fundraising activities
  • The management of the website and content
  • Manages any third party supplier relationships in relation to marketing
  • Attends relevant networking events to promote Parkhaven Trust
  • Competitor monitoring – review of competitor websites and local press to enable local team to keep abreast of event and campaign activity.
  • Attending team meetings as required

Financial

  • Supports the finance manager with the local marketing budget required to support the implementation of the marketing plan
  • Delivers the agreed fundraising target
  • Supports the local teams in reporting against KPIs.

People

  • Is a confident and clear communicator and builds strong relationships with employees, families and service users at all levels
  • Works collaboratively across the teams
  • Acts as a role model and an advocate for the Trust
  • Works in line with the Parkhaven Trust’s values,
  • Seeks regular feedback and identifies and acts upon learning and development needs in order to develop technical and personal skills.

Person Specification

Desirable - Education/qualifications

  • Marketing qualification, ie CIM Diploma or Post-Graduate Diploma or appropriate equivalent professional qualification
  • Experience within a service organisation preferably health/social care related

Essential - Experience

  • Some experience in a comparative role
  • Some experience of fundraising activities
  • Experience of coordinating marketing, activities with measurable outcome
  • Strong communication skills and the ability to challenge
  • Strong organizational skills
  • Experience of managing own time and completing multiple tasks/assignments with potentially competing deadlines
  • Understanding of analysis, and measuring ROI
  • good communication and interpersonal skills
  • good organisational skills
  • enthusiastic and eager to learn
  • motivated and a self-starter
  • experience of Microsoft packages including PowerPoint

Interview date: 27th September 2019

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Refreshed on: 03 September 2019
Closing date: 21 September 2019
Tags: Fundraising,Marketing
Job closes in 4 days
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