Fundraiser - Third Party Events

Job Title: Fundraiser - Third Party Events

Directorate: Engagement and Fundraising

Team/Department (if specific): Philanthropy and Partnerships - Mass Participation Team

Context and Background

The NSPCC's mission is to end cruelty to children. In order to carry out its charitable work, we rely on the fundraising support of people across the UK for 90% of its annual income. Within Income Generation, our aim is to provide maximum resources for the NSPCC and children by working together to create the best possible donor experience by building long -term relationships to create a supporter experience which is different, better and more rewarding than that of supporting any other charity.

The Mass Participation Team (MPT) is an important part of the Philanthropy and Partnerships department within the Engagement and Fundraising directorate. MPT is responsible for attracting new supporters through our mass participation events and products to maximise fundraised income, and to optimise onward journeys to retain supporters within the NSPCC family.

The Mass Participation Team focuses on three areas of fundraising;

• Third party events – sporting and challenge events organised by third party suppliers, where we market spaces, recruit participants and support them in raising money in aid of the NSPCC. For example, the TCS London Marathon, Cardiff Half Marathon, Ultra Challenge series, skydives, bespoke treks.
• Schools Fundraising – a suite of fundraising products tailored to schools across all educational settings, including Number Day, the Kindness Challenge and Classmaster.
• DIY fundraising – supporters who choose to organise their own fundraising event or activity. Whether they take part with family or friends, at work or at school, we support them through stewardship and fundraising materials to help them reach their fundraising goals.

Job purpose

The role of the Fundraiser is to manage a number of events in the third party events portfolio. The Fundraiser will be responsible for working as a proactive member of the team to ensure that the participation levels and net income from each event/activity are maximised. The key aspects of the role are:

• To project manage specific event activities, co -ordinate cross fundraising activity, develop materials, keep track of budgets and evaluate as appropriate
• To develop specific activities and build existing activities to increase participation and income.
• Work closely with the team manager to identify and implement new opportunities to improve the efficiency and effectiveness.
• Work as part of the Mass Participation Team to deliver the overall department objectives.
• Evaluate the performance of specific activities and to provide financial information as required.
• To work to deliver the agreed departmental strategy, goals and standards in line with business requirements.
• To work effectively with other departments in Fundraising and other functions within the NSPCC to maximise income.

Key relationships - Internal

• Reports to Fundraising Manager – Third Party Events team
• Mass Participation Team colleagues
• Work closely with colleagues in Engagement and Fundraising teams to develop opportunities, supporters and fundraising initiatives.
• Work with staff in other NSPCC functions such as Brand and Content , Digital, Data and Analytics , Volunteer Recruitment and Marketing, as necessary to further fundraising relationships.

Key relationships - External

• Works with a range of NSPCC event participants and potential supporters, including corporate partners, major donors and volunteer fundraising boards .
• Works with a range of event providers, agencies and other suppliers that support fundraising relationships and activity.

Main duties and responsibilities

1. To maximise income by engaging, managing and inspiring NSPCC event participants and event enquirers.
2. To use creative and engaging methods of communication including written and verbal communications in pre-event, event and post event activities, that fit with wider audience journeys and experiences.
3. To be responsible for delivering a supporter event experience that surpasses supporters’ expectations in order to maximise opportunities.
4. To ensure maximised effectiveness and efficiency of sporting events by planning and best practice
5. To proactively improve and capture knowledge and understanding of event participants through developing the NSPCC relationship with them, delivering greater insight that can be used to further develop supporter relationships to deliver increased lifetime value across all forms of support.
6. To research and develop fundraising opportunities in sporting events both by reviewing NSPCC activities and the activities of other charities.
7. To carry out research through a range of sources, to obtain relevant information that can contribute to improving event promotion effectiveness, the event participant experience, maximising participant sponsorship income and repeat participation levels.
8.  Work with their manager, to devise, agree and deliver particular aspects of the Mass Participation Team’s annual business plan and budget to enable the NSPCC to plan its activity and services.
9. To work with fundraisers and staff in other departments to maximise relationships with NSPCC supporters.
10. To be the contact for agencies and other suppliers who support fundraising, ensuring appropriate agreements are in place and that goods/services are delivered as agreed.

Responsibilities for all Staff within the Income Generation directorate

• To be responsible for updating databases and supporter information systems on a regular basis in line with Data Protection legislation and NSPCC policy and procedures to ensure all records are up -to-date and accurate.
• To lead regular team meetings and actively participate in department meetings, contributing to strategy, discussions and decisions which will be beneficial to the NSPCC’s development of fundraising activities.
• To maintain an awareness of own and others’ Health and Safety and comply with the NSPCC’s Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news and also ensuring that the fundraising team does likewise
• A commitment to safeguard and promote the welfare of children and young people

Person specification

1. Mass participation fundraising events experience, including budget management, event delivery and marketing
2. Highly developed written and verbal communication skills to deliver fundraising and training content, ideas and activity updates to a range of audiences in a clear, inspiring and confident way.
3. Well-developed ability to build, manage and develop relationships with individuals within an organisation and externally and achieve objectives through these relationships.
4. Ability to successfully negotiate with others to achieve desired outcomes.
5.  Proven ability to work with and through other teams and departments to maximise results for an organisation.
6. Well-developed numeracy skills for entering, recording, interpreting, analysing and presenting financial data in clear and accurate format.
7. Proven ability of demonstrating initiative and creativity to achieve desired outcomes.
8. Ability to collect and analyse data, identify opportunities and evaluate their viability
9. Ability to plan, monitor and implement projects/events/initiatives to agreed deadlines often with conflicting priorities.
10. Ability to work organise and plan own work, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives.