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The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.
This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.
What we offer:
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Flexible and hybrid working to support work-life balance
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Generous annual leave entitlement with additional leave for long service
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Enhanced sick pay
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Enhanced Maternity Pay
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Employee Assistance Program and Lifestyle Savings
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Free flu jabs
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Cycle to work scheme
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Charity events throughout the year
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Employer enhanced auto-enrolment pension scheme with 8% employer contribution
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Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.
Registered Charity
51 - 100
Making A Difference
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Basics
Our training programme is growing and we need someone to own it — not follow our process, but develop it further. That means new courses, an institutional offer, and growing the number of people we reach. You'll be shaping how the sector learns to communicate and building something with a real community behind it.
About us
Cast from Clay is a communications consultancy for those who work on policy change. Most good ideas in the world of policy never make it to the desk of a decision-maker. That’s where we come in.
Our training program – including courses like Communicate to Persuade and Generative AI for Policy Communicators – is a key part of how we help the sector get their ideas unstuck. We want to grow this offer, but we need someone to own the engine behind it. You can find out more about our courses on our website.
The role
As Training Programme Lead, you will be responsible for:
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Growth: Owning the programme's growth strategy, including building an institutional offer for think tanks, foundations, funders, and NGOs.
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Marketing: Running the promotion of our public courses across social channels and professional networks to hit recruitment targets.
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Operations: Managing the student journey, from onboarding and payments to platform management (LMS).
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Development: Working with our course leaders to spot new opportunities and expand what we offer.
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Community: Keeping our alumni community engaged and supported alongside the wider team.
This is a 2 day per week commitment (with opportunity to increase the time as the programme grows).
Who you are
You’ll be someone who knows the world of foundations and non-profits well, you’ve probably worked in a few. Ideally, you’ve got a sense of the kinds of skills that these organisations need to develop (and that a communications consultancy could train on). You’ll also be comfortable in a marketing and sales context, able to argue why an organisation should invest in our training platform, and what benefit it will provide to them.
You will be:
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Intellectually curious: You care about how ideas impact the world
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Commercially minded: You have experience in business development or selling professional services
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A self-starter: You can take a brief and run with it with very little hand-holding
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Facilitation experience: You've run workshops or trainings before and can hold a room.
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Marketing expertise: You understand how to promote a programme, how to build an audience across professional networks, and when to bring in additional expertise (e.g. SEO, PPC specialists)
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Tech-literate: You’re comfortable managing digital platforms, payments, and comms tools. Experience with Howspace is an advantage.
Interested?
If this sounds like you, please send us your CV (no more than 2 pages), your LinkedIn profile and a couple of paragraphs on how you would approach growing our training offer for institutions.
Things to note:
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You need to have the right to work in the already - we cannot sponsor visas for this role.
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We are an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, class, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
The client requests no contact from agencies or media sales.