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This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

Key Responsibilities:

Marketing Effectiveness & Performance Measurement

· With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.

· Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.

· Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.

· Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.

· Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

· Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.

· Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.

· Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.

· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

· Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.

· Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.

· Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.

· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.

· Champion a test-and-learn culture across the organisation.

Key Outputs

· A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.

· Increased understanding and clarity in how marketing success is defined and reported.

· Evidence of performance insight actively shaping planning, channel selection and investment.

· Improved ability to demonstrate marketing’s contribution to income and growth.

· Strong confidence from senior leaders in marketing effectiveness.

What we are looking for:

· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).

· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.

· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.

· Highly analytical, with strong critical thinking and problem-solving skills.

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset — always seeking to understand “what’s working and why”.

· Comfortable challenging constructively and influencing decision-making.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £36,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

Hearing Dogs for Deaf People – Associate Director of Performance Marketing
Location: Hybrid working with some travel to Hearing Dogs offices in either Buckinghamshire or East Yorkshire.
Salary: £65-70,000 per annum.
Contract: Permanent, full-time hours. 

Hearing Dogs for Deaf People, whose mission is build confidence, companionship and connection for people with hearing loss, is seeking a talented Associate Director of Performance Marketing to drive marketing activities that will help them expand their reach, mobilise support and build understanding and awareness.

Hearing Dogs for Deaf People has been creating life-changing partnerships between hearing dogs and deaf recipients since 1982. As well as acting as an ear to their partners and alerting them to sounds, the charity’s clever and expertly trained dogs help deaf people to live life with confidence and independence, whilst providing love, companionship and emotional support. This is coupled with the provision of emotional and practical support services for anyone with hearing loss.

Following on from a strategic review, the charity is now entering an exciting period of growth and expanding their Individual Giving Directorate, to enable them to transform many more lives across the UK.

Playing a pivotal role in supporting this growth, the Associate Director of Performance Marketing is a newly created and influential position with significant scope to shape how Hearing Dogs grows their supporter base, sustains their supporter and volunteer community and attracts more people to their services through impactful digital and multi-channel marketing. The postholder will lead marketing activity that is insight-led and audience focused to ensure that each campaign strengthens connection, builds loyalty and generates sustainable income. This includes being responsible for growing the charity’s flagship Puppy Sponsorship programme to increase value and volume, establishing a legacy marketing programme and identifying opportunities for cross-selling and deeper engagement across all products.  

The ideal candidate will be a senior strategic leader responsible for driving individual giving growth and supporter retention through digital and multi-channel marketing. You will have a strong commercial, income generation and digital background, you will lead marketing that is insight led and have a deep understanding of how AI technologies can help the charity enhance performance. Advanced skills in using data, analytics and audience insight to shape strategy, optimise campaigns and measure impact will be essential, alongside strong leadership and people management skills, with the ability to inspire and develop high-performing teams. Finally, you will have excellent communication, influencing and stakeholder management skills at a senior level.

This is an exciting opportunity to help Hearing Dogs shape their future with the flexibility of hybrid working remotely and spending time at Hearing Dogs’ stunning offices, with friendly and passionate staff and their four-legged friends.

If you want to lead the pack and help deaf people live well with hearing loss Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Monday 26th January, 9.00 am. 

What you’ll be doing 

• Leading a high performing team, providing organisational leadership and working with colleagues across the organisation to ensure we achieve our shared aims.

• Setting the strategic direction for our content and channel activity ensuring it aligns with organisational priorities and audience needs. 

• Driving digital channel performance and optimisation, including paid advertising, to maximise reach, engagement and conversion. 

• Leading innovation across digital channels by identifying and adopting emerging technologies, techniques and industry standard best practice. 

Who we’re looking for  

• A technical and analytical expert with knowledge of successfully developing and measuring digital marketing and channel strategies, that drive reach, engagement and conversion. 

• An outstanding creative with a deep understanding of UX and accessibility principles.

• A team leader and team player with excellent communication skills who thrives on working with teams across the organisation to achieve shared goals.

What we offer  

• Hybrid working between home and Chelsea with occasional travel to Sutton. 

• Flexible working around our core hours of 10am to 4pm 

• 27 days annual leave rising with length of service 

• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service) 

• Training, support and development opportunities 

• Access to the blue light discount scheme and other discounts opportunities 

• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more 

• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes.

Inclusion matters  

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life. 

If this sounds like the opportunity for you, we’d love to hear from you. 

What you’ll be doing 

• Leading a high performing team, providing organisational leadership and working with colleagues across the organisation to ensure we achieve our shared aims. 

• Leading the Marketing team’s programme of brand building in our hospitals, local areas, across London, and beyond, ensuring our targeting strategy and measurement is rooted in insight, effective and good value for money; and together with our Creative team provide creative leadership and direction.   

• Driving our programme of marketing intelligence and measuring marketing effectiveness. 

• Working with teams across the organisation on the implementation of our messaging framework and updates to our visual identity. 

Who we’re looking for 

• A marketing expert who has developed, led and measured marketing strategies.  

• An outstanding creative with a deep understanding of brand management, messaging and copy development. 

• A team leader and team player with excellent communication skills who thrives on working with teams across the organisation to achieve shared goals. 

What we offer  

• Hybrid working between home and Chelsea with occasional travel to Sutton. 

• Flexible working around our core hours of 10am to 4pm 

• 27 days annual leave rising with length of service 

• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service) 

• Training, support and development opportunities 

• Access to the blue light discount scheme and other discounts opportunities 

• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more 

• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes 

Inclusion matters  

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life. 

If this sounds like the opportunity for you, we’d love to hear from you. 

Please apply with a CV and cover letter of no more than 2 pages, setting out how you meet the criteria in the person specification. 

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications is received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.