Audience Growth Manager

Salary:
£45,529.83 per annum, inclusive of a London Weighting allowance, which may not be applicable depending on your home location and any agreed permanent homeworking arrangement

Terms:
12-month fixed-term maternity cover

Location:
Vauxhall Office/flexible hybrid working

Hours:
37.5 hours per week, Monday – Friday

About us

Refuge is the UK's largest provider of specialist services supporting women and children experiencing domestic abuse. The work we do is vital, life changing and our people are at the heart of it. Joining us means you'll be part of an award-winning organisation of talented and committed individuals making an impact.

The role

We are looking for an Audience Growth Manager to join our Audience Growth team in London, supporting audiences and supporters to take meaningful action, build long-term support and drive positive change for survivors of domestic abuse. 

You'll join Refuge at a pivotal moment as we implement our new Public Engagement Strategy and transition towards a more audience-led approach. This is an opportunity to help shape how we engage and grow our supporter base, while delivering key projects, including our new website. 

In this role you will:

• Lead the planning and delivery of audience growth, acquisition, mobilisation and fundraising activity, ensuring campaigns and communications engage audiences and turn them into active, long-term supporters. 

• Drive the delivery and development of key campaigns, including Christmas, International Women's Day and Summer Holidays, as well as Refuge's new website, ensuring excellent digital experiences and opportunities for audiences to engage with our work. 

• Develop and optimise supporter journeys that turn awareness into action, deepen engagement and build long-term support, while embedding audience-led planning and new ways of working. 

• Use audience insight, data and performance measures to monitor results, identify opportunities and continuously improve acquisition, engagement and supporter experiences. 

• Lead, support and develop the Audience Growth team, working collaboratively with colleagues, agencies and stakeholders across Refuge to deliver shared organisational objectives. 

Who we're looking for:

• Proven experience delivering audience growth, mobilisation, campaigning, fundraising or public engagement activity, ideally within a charity, campaigning or communications environment. 

• Strong understanding of digital audience acquisition, supporter engagement and supporter journeys, with experience of website development, digital optimisation or improving online supporter experiences. 

• Experience using audience insight, data, KPIs and testing to evaluate performance, inform decisions and improve results, alongside managing budgets and external agencies. 

• Experience leading and developing a team, working collaboratively across departments and influencing stakeholders to deliver shared objectives. 

• A proactive, adaptable and strategic approach, with the ability to balance operational delivery with organisational change and continuous improvement, alongside a commitment to feminism, equality and Refuge's mission. 

Benefits

Our benefits go beyond rewarding and meaningful work, find out more by downloading our Benefits Booklet.

Our commitment to inclusion

We are an intersectional feminist organisation committed to providing a diverse and inclusive work environment. Our vision is to have a workforce that is reflective of the communities we serve and are committed to doing what we can to support our colleagues.

Important information

We are committed to safeguarding and undertake DBS for all roles. 

How to Apply

Click on 'Apply' and submit your application by 11.59pm on 29 November. Interviews will be held remotely on 7 November.