Product Owner (D365/CRM)

Royal British Legion
City of London, London (On-site)
Up to £55,000 per annum, inclusive of London Weighting and Market Supplements
Permanent
Job description
We have an exciting opportunity for a Product Owner to join our fantastic Digital, Data and Technology (DDaT) team, with an initial and immediate focus on delivering a new enterprise Dynamics 365 (D365) CRM implementation.

The successful candidate will play a pivotal role in the implementation phase, ensuring the new CRM platform is delivered successfully and realises value from the outset. Beyond implementation, this is a permanent product role, with ongoing responsibility for the evolution, optimisation and long-term value of the CRM as a core enterprise platform for the charity.

Working closely with business system owners, delivery teams, stakeholders across the organisation, and third-party partners, you will define the product vision, shape and prioritise the backlog, and ensure CRM capabilities are delivered in line with organisational strategy and user needs.

You will be a key member of project and programme teams during the CRM delivery phase, before transitioning the platform into business as usual, value driven product ownership, continuously improving capabilities to meet changing organisational and user needs.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Reporting to our Head of Business Applications, key responsibilities will include:

- Define, refine, and continuously communicate the CRM product vision, roadmap, and value proposition
- Translate organisational strategy and business needs into clear product direction, prioritising improvements that drive adoption, efficiency, and supporter experience
- Own and manage the CRM product backlog, ensuring items are clear, deliverable, and aligned with business priorities
- Work closely with cross-functional teams including programme and project managers, engineers, solution architects, business analysts, testers, and business system owners to ensure the successful delivery of CRM enhancements
- Build strong relationships across fundraising, membership, welfare, operations, digital, data, and technology teams to ensure CRM capabilities meet real-world needs
- Act as a CRM and D365 platform ambassador, championing best practice, training, and innovation across the charity

You will have demonstrable experience as a Product Owner, or similar role in digital, technology or CRM product environments. You will have hands on experience of a leadership role in agile teams and have a good working knowledge of Microsoft dynamics 365, including Agile Product Owner certifications and completion of 365 Fundamentals Learning Pathway.
This is a full time, permanent position. You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include –

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
Posted on: 26 February 2026
Closing date: 13 March 2026 at 00:00
Job ref: 0992
Tags: IT