Retention Officer

About The Role
This is an opportunity to join our Individual Giving team as a Retention Officer, with two roles available within the Retention function. These posts sit at the heart of how we engage and retain supporters, helping to bring greater consistency, structure and impact to our supporter journeys. You’ll play a key part in delivering communications that keep our supporters connected beyond their first gift, ensuring activity is well planned, well timed and aligned to wider fundraising work across the organisation.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
Working closely with managers, senior colleagues, data teams and agency partners, you’ll help turn audience insight into clear, effective and well-executed fundraising activity. This is about building and delivering structured journeys rather than standalone campaigns, using data, performance insight and testing to improve how we communicate over time. You’ll be responsible for supporting planning, briefing and delivery, making sure activity is properly coordinated, well understood across stakeholders, and continuously improved based on results.
This role will suit someone who is highly organised, comfortable working at pace, and confident managing multiple moving parts across different teams. You’ll need to communicate clearly, keep delivery on track, and be comfortable working within defined processes while still spotting opportunities to improve how things are done. Most importantly, you’ll bring a practical, delivery-focused approach, someone who can take structured plans and make them happen, while helping us strengthen how we retain and grow supporter relationships.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.