Content Creator

The Charity and Our Vision.    

For over 15 years, Scotty's Little Soldiers has been supporting children and young people who have been bereaved of a parent who served in the British Armed Forces.  We are about to embark on an exciting journey which will see the charity evolve to support anyone affected by a military-connected bereavement and ultimately empower a community of more than 25,000 bereaved individuals and their families by 2035. 

Founded in 2010 by Nikki Scott following the death of her husband, Corporal Lee Scott, the charity currently offers a unique blend of emotional, practical, and educational support to over 750 young people.    

We are proud of our vibrant, non-traditional culture, which puts the needs of bereaved children and young people at the heart of everything we do. We embrace innovative approaches, are committed to creating smiles and believe in the power of community, resilience, and connection.   

 

Role Mission. 

We’re on a mission to connect with thousands more bereaved military families and that starts with storytelling.  We believe that ‘social’ media is in the past and what is needed today is ‘interest’ media – great content that engages its target audience has the potential to reach more people than a high follow count.  As Content Creator, you’ll be our expert in creating great content, capturing the emotion, personality, and purpose behind everything we do. 

This is a fast-paced, highly proactive role focused on creating short-form video and photo content for social media. You’ll attend events, follow team members in action, and use your creative instincts to turn everyday moments into compelling content that resonates with our unique audience. We’re not looking for slick corporate videos, we want quick-turnaround, on-brand, authentic content that stops the scroll and builds trust. 

 

The key responsibilities of this role are:  

Content Creation 

• Film and edit short-form video content (e.g. Instagram Reels, TikToks, Stories etc) for use across Scotty’s social channels. 

• Capture and edit photography when needed, particularly from in-person events and outreach activity, often on the go. 

• Work proactively to identify and attend opportunities to film team members and events (e.g. corporate talks, family days, community activity). 

• Jump on relevant trends and moments, adapting them to fit the tone, audience, and sensitivity of our cause. 

• Create great content which will educate or entertain our target audiences (within the bereaved military community). 

Editing & Tools 

• Use tools like CapCut, Canva, InShot, Adobe Premiere Rush, or iPhone editing apps to deliver content quickly and efficiently. 

• Add subtitles, basic transitions, music, and graphics where appropriate, always with accessibility and brand in mind. 

• Maintain an organised archive of content and assets for reuse across campaigns. 

• Work closely with the Social Media & Marketing Exec to provide platform-ready content.  

Planning & Collaboration 

• Collaborate with the Head of Outreach and Social Media & Marketing Executive to contribute to the content calendar and plan campaigns inline with goals. 

• Bring creative ideas to the table and take initiative in spotting content opportunities. 

• Work to brand guidelines while retaining creative flexibility, balancing tone, authenticity, and audience sensitivity. 

The 30-day goals for this role are: 

• Built a deep understanding of Scotty’s mission, our audience, the services we provide, and strategic direction. 

• Conduct a full audit of the charities existing assets, tools and equipment.  

• Alongside the Head of Outreach and the Social Media & Marketing Exec demonstrate a strong understanding of the Scotty’s tone of voice and our marketing philosophy.  

• Agreed key performance measures and personal success measures with Head of Outreach. 

• Attend and capture at least one live in-person event or activity and turn it into usable, on-brand content. 

The 60-day goals for this role are: 

• Delivering consistent, high-quality, creative content reflecting Scotty’s mission and resonating with our target audiences.  

• Actively contribute to creative campaign ideas and planning. 

• Effectively repurposing existing content to meet current needs. 

• Working confidently on the go, managing own calendar and movements to capture relevant content across the team. 

• Maintaining an organised archive and has ownership of all video content at the charity. 

The 90-day goals for this role are: 

• Recognised as the go-to team member for on-brand, authentic, video or photo content.   

• Demonstrating impact through content, using key performance metrics to evidence success in collaboration with the Social Media & Marketing Exec. 

• Balancing creativity with sensitivity by consistently exercising good judgement around tone, storytelling, and safeguarding. 

• Working with the Head of Outreach and Content Creator, we already have the best social engagement rates of any UK military charity!  

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What You’ll Need to Succeed 

Must Have 

• A strong portfolio or clear examples of short-form social content (video and/or photography), with clear results. 

• Proven ability to create mobile-first content using tools such as CapCut, Canva, InShot, or similar. 

• Confidence working independently and proactively, capturing content without needing detailed briefs. 

• Strong visual judgement and understanding of what works on platforms such as TikTok, Instagram, Facebook, and LinkedIn. 

• High emotional intelligence and the ability to work sensitively and respectfully with content involving bereavement and military families. 

• Willingness and ability to travel within the UK for events and activities (with flexibility around occasional evenings or weekends). 

• A genuine passion for Scotty’s mission and a desire to tell real, human stories that matter. 

Nice to Have 

• Familiarity with accessibility best practice (e.g. subtitles, clear visuals, inclusive framing). 

• Experience capturing content in live or fast-moving environments (events, community settings). 

• Basic understanding of how content performance is assessed on social platforms. 

• An interest in community-building and storytelling beyond polished or corporate content. 

 

Additional Information  

• The role may require occasional evening or weekend work  

• Enhanced DBS check required  

• Travel will be required to events and team training days  

 

The Scotty’s Way  

At Scotty’s, our personal performance is only 50% of what success looks like. Our culture is equally important. When you join our team, you sign up to The Scotty’s Way, rooted in our four core values:   

1. Families Come First  

2. Everyone a Supporter, Every Supporter a VIP  

3. Love What You Do  

4. Remember, Every Day  

Our values are further supported by our four non-negotiable behaviours of Show Respect, Speak Up, Take Ownership and Actively Collaborate. We are looking for an individual who embodies these values and behaviours.  

Closing date: Friday 13th March.  

Important Information:  

Feedback 

Due to resource and time constraints, we are unfortunately unable to provide feedback for every application received, and only candidates shortlisted for an interview will be contacted via email. 

Location 

We will only consider applications from candidates located within 2 hours of central Cambridge.  

We're a remote-first organisation and our day-to-day work is extremely effective with our team based at home.  However, some of the most important work we do, innovation, collaboration, problem-solving, and strategic thinking, benefits hugely from being in the same room, and those moments don't always come with months of notice.  That's why we're currently looking for team members who are within a 2-hour travel time of Cambridge. 

 

Thank you for your interest in joining our team, we are an equal opportunities employer, we are committed to creating a diverse and inclusive workplace where all employees are treated with respect and given equal opportunities for employment and advancement.   

We do not discriminate based on race, colour, religion, gender, sexual orientation, age, disability or any other protected characteristic.   

We encourage all qualified individuals to apply for employment within our charity, and we provide a fair and inclusive recruitment process for all candidates.