Head of marketing strategy and audiences

Head of marketing strategy and audiences

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About the Role

Sense is looking for an ambitious and insight-driven Head of Marketing Strategy & Audiences to help shape the future of our marketing and supporter engagement. This is a pivotal leadership role at an exciting time, as we deliver our new organisational strategy and strengthen how we connect with, understand and grow our audiences. This role is full time, based at our King’s Cross office in London, with hybrid working in place. The successful candidate will work 2–3 days per week on site and meeting donors, with the remainder worked remotely.

You will lead the development of a bold, organisation-wide marketing strategy, focused on bringing together audience insight, data and creativity to drive long-term growth and maximise impact for disabled people with complex needs.

Key Responsibilities

• Develop and deliver a clear, ambitious marketing strategy aligned to organisational goals.
• Lead on audience insight, segmentation and analysis to improve targeting, acquisition and retention.
• Create and embed effective supporter journeys, including stewardship and cross-sell strategies.
• Work collaboratively across a complex organisation to align marketing activity and maximise income.
• Use data and insight to track performance, inform decision-making and drive continuous improvement.
• Influence senior stakeholders and champion a strategic, insight-led approach to marketing.
• Ensure all activity aligns with regulatory requirements and best practice.

What we’re looking for

• Proven experience developing and delivering marketing strategies in a complex organisation.
• Strong background in audience insight, segmentation and data-led decision making.
• Experience driving supporter/customer growth, engagement and lifetime value.
• Confident working with senior stakeholders and influencing at all levels.
• A collaborative, forward-thinking leader who can drive change and innovation.
• Strong analytical skills, with experience in tools such as Power BI, CRM systems (ideally MS Dynamics), and performance tracking.
• Excellent communication skills, with the ability to turn insight into clear, compelling strategy.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly.  We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. 

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.