Programme Manager, Alumni - 12 month Mat Cover

Who We Support

At SEO London, our mission is to support those who are most underrepresented in the industries we work with, particularly individuals from low socioeconomic backgrounds. 

The Role
The role of Programme Manager is to design and deliver an engagement programme that develops and sustains meaningful, long-lasting relationships with our alumni community. Working closely with the Head of Alumni Relations, the Programme Manager will create new and innovative ways to build relationships and actively engage alumni, working towards three overarching goals: developing advocates, volunteers, and donors.

The Programme Manager is a pivotal member of the Alumni Relations team, responsible for shaping and delivering an outstanding engagement experience for our alumni. Central to the role is stewardship of Connect, our dedicated one-stop platform for alumni, which provides access to industry insights, news, opportunities, lifelong learning, volunteering pathways, and a powerful professional network.

This is an outward-facing role requiring exceptional relationship-building skills, creativity, and the ability to manage multiple complex projects at pace. The ideal candidate will be a confident and engaging communicator, with a passion for community building, driving impact, and delivering a best-in-class alumni experience.

SEO London Alumni programme

SEO has a long and proud history, with our first alumni cohort graduating in 2001, meaning we have reached our 25-year milestone. Our role is to nurture meaningful, long-term relationships with our extensive alumni community through an engaging and dynamic programme. This includes industry networking events, social gatherings, newsletters and communications, volunteering opportunities, and access to our talent pool.

We create pathways for alumni to remain connected not only to SEO, but also to the wider professional network, opening doors to new opportunities across industry. Through this work, we cultivate advocates who champion our programmes, recommend them to others, and actively support the next generation of underrepresented students to access sectors that may not otherwise be immediately available to them.

SEO Connect

SEO Connect is our dedicated alumni platform, designed to help members of our community stay connected and virtually network with one another, while benefiting from the wealth of expertise within our alumni pool.

Through access to short courses and continued professional development opportunities, SEO Connect serves as a central hub and portal to all things SEO alumni—supporting lifelong learning, collaboration, and career progression.

Responsibilities and Accountabilities

Connect

• Serve as the primary lead for Connect, ensuring it remains a dynamic, engaging, and informative platform for all alumni.
• Curate content that highlights industry news, alumni achievements, events, opportunities, and professional development resources.
• Work collaboratively with the Alumni Relations team to enhance platform functionality, user experience, and engagement.
• Lead the development of an engagement programme for SEO Connect members, fostering long-lasting, impactful relationships with diverse graduate talent.
• Create and maintain a Connect Content calendar ensuring that the platform is fresh and innovative with daily updates
• Engage with the network on Connect, encourage two way comms and lead members to take other forms of action- whether this be Volunteering, Donations or Advocacy.
• Create a compelling reason for members to join the platform.
• Design and implement new strategies to support Affinity Groups and new business development on Connect.
• Maintain the Connect member database within the CRM and ensure accurate tracking of interactions, development needs, and progression.
• Create innovative content and communication approaches to attract and retain members
• Provide monthly engagement insights to monitor performance and influence future planning.

Lifelong Learning

• Develop a suite of accessible, high-value materials that support lifelong learning and continued professional development for alumni and Connect members.

• Collaborate with Alumni Relations colleagues to build shared events, resources, and learning opportunities.
• Ensure all relevant learning materials are integrated into Connect and promoted effectively across communications channels.

Alumni Volunteering

• In partnership with the Head of Alumni Relations, co-create a compelling volunteering programme that enables alumni to give back, grow their skills, and strengthen their connection to our community.
• Build and maintain a comprehensive volunteering database within the CRM, ensuring accurate tracking, monitoring, and stewardship of all volunteers.
• Develop innovative communication strategies to attract alumni volunteers and match them to meaningful roles.
• Create and deliver an alumni volunteer engagement plan—such as newsletters, spotlight features, or impact reports—to help volunteers understand and celebrate the difference they make.
• Keep all volunteer roles and progress actively updated in the CRM and provide monthly insights on volunteering engagement and recruitment performance.

Communication

• Actively contribute to editorial meetings and alumni communications planning.
• Create engaging content for platforms including newsletters, social media, and the alumni website.
• Lead on all communications specifically for the Connect community, ensuring messages are timely, relevant, and impactful.
• Maintain the back-end newsletter hosting on Connect

Events

• Support the Head of Alumni Relations in delivering a calendar of monthly alumni and Connect events.
• Assist with event promotion, logistics, and on-the-day representation of the Alumni Relations team.

Data & CRM

• Maintain accurate and up-to-date data for all Connect members and volunteers in the CRM, ensuring best practice in data hygiene and stewardship.
• Highlight any data issues or risks and propose solutions proactively.
• Ensure GDPR compliance at all times

Skills and experience

• Proven experience in programme management, community engagement, alumni relations, talent development, or a related field.
• Exceptional communication and interpersonal skills, with the ability to build relationships across diverse stakeholder groups.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working with CRM systems and managing data with accuracy and attention to detail.
• Creative thinker with experience developing engagement strategies and content.
• Passion for social mobility, diversity, and helping talent reach its full potential.

What we offer?

·       Annual Leave: 28 days + Bank Holidays.

·       Enhanced Family Friendly Policy.

·       Flexible working (2 days in the office) and a lovely office space by Borough Station.

·       Benefits:

o   Employee Assistance Programme

o   And more…