Legacy and In Memory Manager

Role description:

We are excited to be seeking a talented and motivated individual to join Southampton Hospitals Charity as our legacy and in-memory manager to help shape our legacy development programme and in-memory strategy.

The role will involve leading on the operational delivery of both legacy and in-memory marketing and legacy case management. The postholder will implement donor-centric approaches to legacy and in-memory campaigns and events, case management, and supporter stewardship.

We are looking for an individual who is as passionate about fundraising as the work we do as a Charity to join our team. This role will be key, as we launch our ambitious new strategy to grow our income, reach and impact.

Main responsibilities

Legacies

• Develop and implement a comprehensive legacy strategy, identifying new opportunities, products, and campaigns to increase engagement, consideration, and pledger numbers.
• Work across the Charity to ensure legacies are integrated across relevant channels to reach key audiences.
• Build a portfolio of case studies to showcase how legacy giving has had a transformative impact across our hospitals.
• Build and nurture relationships with legacy pledgers and prospects, organising legacy information and engagement events to position the Charity prominently in legator consideration.
• Responsible for legacy case management and be the main contact for our legacy consultancy partner, ensuring all processes are compliant, efficient, and deliver for the Charity and for its supporters.
• Communicate with empathy and professionalism with executors, solicitors, and beneficiaries’ families, including handling enquiries and confirming receipt of legacy notifications.
• Work with the director of operations & resources on disputes and contested legacies, to ensure these are handled appropriately and sensitively.
• Work with the director of finance to ensure all information is recorded appropriately to ensure correct accounting and accrual of legacy income.
• Support the director of finance on legacy matters relating to the Charity’s annual external audit.

In-Memory

• Support with the development and management of stewardship programmes for in-memory donors, ensuring journeys are sensitive, supportive, and effective.
• Have responsibility for the efficient use of all in-memory payment platforms, ensuring that they are utilised correctly, report accurately, and are employed as part of a strong stewardship programme.
• Work closely with the hospital engagement team for the promotion of in-memory giving opportunities
• Working with the marketing & campaigns manager, develop and implement relevant campaigns, including within our hospitals, to increase awareness of in-memory giving
• Support the events & community fundraising officer with events organised by families and friends in memory of loved ones, ensuring appropriate stewardship processes are put into place.
• Look for new opportunities for developing in-memory products, developing cases for support and implementation plans to ensure the Charity’s in-memory programme is at the forefront of new practice.
• Work closely with the grants manager to ensure restricted and tribute funds are able to have an impact in the areas donors wish to see.
• Develop and cultivate strong relationships with supporters by offering suitable opportunities to remember someone special.
• Working with the marketing and communications team, source and develop case stories for use across the in-memory programme and charity.

Knowledge and experience

• Proven experience in legacy administration within the charity sector
• Certificate in Charity Legacy Administration (ILM) is desirable
• Proven experience in developing and delivering legacy, in-memory, and/or individual giving strategies and campaigns across multiple channels.
• Extensive experience in donor stewardship, fine-tuning supporter journeys, and delivering excellence in supporter care.

Personal qualities

• Curiosity, with an ability and willingness to explore issues and opportunities to their fullest potential
• Commitment to learning and developing knowledge and understanding of the Charity and how it operates
• Desire to improve things– dissatisfaction with inefficiency
• Self-motivated, pro-active and solutions focused, with ability to work on own initiative and to provide recommendations.
• Personable with excellent manner and ability to engage stakeholders.
• Flexible approach to working hours to meet the needs of the role.

Skills

• Excellent stakeholder engagement and relationship management skills, with the ability to work collaboratively across teams and externally with agencies and solicitors.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and priorities, and deliver to deadlines.
• Ability to analyse campaign data and insights, applying learning to improve activity and outcomes.
• Working knowledge and experience of budget management, forecasting, and reporting.
• Strong IT skills including Microsoft word, Excel, as well as bespoke systems