Fundraising CRM Manager

Location: London (Hybrid) 
Salary: £35,000 - £38,000 per annum
Contract: Full-time, permanent (35 hours per week) 
Closing date: Tuesday 24 February

About St John International

St John International is both a working Order of Chivalry (est. 1888) and a modern global charity delivering first aid, healthcare and community support across 44 countries and territories. Through our network of St John Ambulance organisations and the St John Eye Hospital in Jerusalem, we promote physical, mental and spiritual wellbeing and provide lifesaving care to communities worldwide.

As we expand our international fundraising programme, we are investing in the systems, insight and skills needed to build deeper donor relationships, grow our global supporter base, and increase income to support our mission.

About the Role

We are seeking a highly organised and proactive Fundraising CRM Manager to lead the development and management of our fundraising CRM and donor engagement systems. This is a pivotal role at an exciting moment of growth, ensuring our CRM is used strategically to strengthen donor relationships, improve fundraising performance, and support income growth across our international network.

Working closely with the Fundraising Director, you will oversee day‑to‑day CRM management, donor stewardship (up to £5,000), prospect research, reporting, and support for campaigns and events. You will also provide insight and data that underpin high‑value fundraising.

Key Responsibilities

CRM Management & Development

• Lead the daily administration and development of the fundraising CRM (Salesforce or Beacon).
• Ensure data accuracy, consistency and compliance with data protection standards.
• Build donor segmentation, pipelines and automated journeys to improve retention and engagement.
• Produce regular insight reports, dashboards and monthly financial tracking.
• Work with the Digital Officer to drive system improvements and train colleagues in CRM use.

Donor Stewardship & Fundraising Support

• Deliver excellent donor care, ensuring timely acknowledgements, updates and impact reporting.
• Steward donors giving up to £5,000, nurturing long‑term relationships.
• Support the delivery of digital, regular giving and peer‑to‑peer fundraising campaigns.
• Develop donor journeys that build loyalty to the St John mission.
• Collaborate with Communications to share compelling stories of impact.

Prospect Research & Reporting

• Research and profile new donors, trusts and partners across the global St John network.
• Provide monthly income and pledge tracking reports.
• Manage the fundraising pipeline, forecasting income and identifying growth opportunities.
• Prepare briefings and reports to support high‑value donor engagement.

Donor Growth & Global Engagement

• Develop strategies to grow the donor base, with a focus on gifts under £5,000.
• Use global awareness moments (e.g. St John Day, World First Aid Day) to acquire and retain supporters.
• Evaluate campaign performance and recommend improvements.

Support for High‑Value Fundraising

• Provide data insights, research and CRM support for major donor cultivation.
• Prepare donor histories and background briefings for senior fundraising activity.
• Ensure the CRM effectively supports high‑value relationship management.

Person Specification

Essential

• At least 3 years’ experience in fundraising, CRM management or donor development.
• Proven experience managing a fundraising CRM (Salesforce, Beacon or similar).
• Strong analytical and reporting skills, with the ability to translate data into insight.
• Understanding of donor care and stewardship principles.
• Experience cultivating and securing gifts from individual donors.
• Excellent written and verbal communication skills with a donor‑centred approach.
• Highly organised, detail‑focused and confident managing multiple priorities.
• Collaborative, proactive and committed to St John’s humanitarian mission.

Desirable

• Experience in an international NGO or federated charity.
• Knowledge of GDPR and data protection best practice.
• Familiarity with digital fundraising tools and online giving platforms.
• Experience supporting or coordinating fundraising events

St John International is an equal opportunities employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race, or is disadvantaged by conditions or requirements which cannot be shown to be justified. 

We want to hear from all interested candidates, and to be considered for the position please submit a short cover letter along with your CV, outlining why you're right for the role.

Closing date for applications is Tuesday 24th February. Interviews will take place on Tuesday 10th and Wednesday 11th March.