Brand Marketing Manager

The Talent Set is delighted to be working with a leading children’s charity to recruit a Brand Marketing Manager for a 12-month fixed-term contract.
This is an exciting opportunity to join the organisation at an important stage in the development of its refreshed brand. You will lead and support integrated brand marketing activity, help embed the brand across the organisation and work closely with fundraising teams to deliver audience-led campaigns that build awareness, strengthen the charity’s reputation and support fundraising outcomes.

Key Responsibilities

• Lead and support the planning, delivery and evaluation of integrated brand marketing campaigns and activity.
• Manage projects from initial briefing through to delivery, ensuring they are completed on time and within budget.
• Ensure campaigns are rooted in audience insight and represent the charity’s brand strategy and identity effectively.
• Work closely with fundraising teams to develop integrated, audience-led and brand-building campaigns.
• Champion the brand internally and help teams understand how it should be applied across communications, campaigns and partner activity.
• Support the continued implementation and embedding of the refreshed brand across the organisation.
• Develop ways to track and measure brand performance, using data and research to produce actionable insights.
• Monitor campaign and brand KPIs, making recommendations to improve future activity.
• Lead business-critical projects involving complex stakeholder groups and support collaborative decision-making.
• Plan and manage the internal brand communications calendar.
• Identify opportunities to build the charity’s brand and lead on bringing these ideas to life.
• Champion the organisation’s audience segmentation and commission research to deepen its understanding of key audiences.
• Manage relationships with creative, research and media planning agencies.
• Monitor competitor activity and wider brand trends, sharing relevant insights and ideas with colleagues.
• Oversee the charity’s awards calendar and manage award submissions.
• Share responsibility for managing the Brand Marketing team’s budget.

The Ideal Candidate

• Strong experience of brand strategy and brand management, including implementing brand guidelines.
• Experience of leading successful marketing campaigns, from planning and audience targeting through to measurement and evaluation.
• Excellent project management skills, with the ability to manage multiple priorities, deadlines and budgets.
• Confidence managing and influencing senior stakeholders across complex projects.
• Experience of working with creative, research and media planning agencies.
• Experience of leading or commissioning research and turning findings into clear, actionable insights.
• Strong digital and data-analysis skills, with the ability to use data to improve brand and marketing performance.
• Experience within fundraising, marketing or the wider not-for-profit sector.
• A creative and audience-focused approach, with the ability to identify new opportunities.
• Excellent written and verbal communication skills, including confidence presenting to stakeholders.
• Experience within the UK health sector and a relevant marketing qualification would be advantageous.

What’s on Offer

• A 12-month fixed-term contract.
• The opportunity to play a central role in embedding and developing a refreshed charity brand.
• £45,000 salary 
• 30 days Annual leave 
• Hybrid working, 2 days in central London, 3 days from home.

How to Apply

To apply, please submit your CV by clicking the "Apply Now" button.

The Process

If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.
To avoid any potential delays or your application being missed, please apply solely via the "Apply Now" button.

Commitment to Diversity and Inclusion

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.