Senior Digital Officer - Acquisition

Role Overview
The Talent Set is delighted to partner with a renowned animal charity on a fantastic Senior Digital Officer - Acquisition role. This pivotal position involves leading digital campaigns to expand supporter base and enhance online fundraising efforts in a dynamic, policy-driven environment.

Key Responsibilities

• Develop and execute innovative digital acquisition strategies to grow supporter engagement and fundraising volume.
• Manage online campaigns across various paid digital channels with the aim of driving leads
• Analyse paid ad campaign performance data to optimise approach, maximise return on investment, and inform future initiatives.
• Collaborate with creative, marketing, and policy teams to deliver compelling content that drives supporter action.
• Stay abreast of digital fundraising trends to maintain best practices and improve campaign effectiveness.
• Support team restructuring activities and contribute to shaping a high-performing digital acquisition team.

Person Specification

• Proven experience in managing paid digital fundraising or marketing campaigns, especially in supporter acquisition.
• Strong analytical skills with the ability to interpret data and optimise campaigns accordingly.
• Excellent communication skills, capable of translating organisational policy into engaging digital content.
• Demonstratable experience of setting up and managing Meta Ads, optimising performance with Meta Ads Manager. This includes setting up new ad sets, audiences, tracking, improved targeting and re-marketing strategies.
• Experience  of working with Google Ads, Google Analytics and tracking tools.
• Familiarity with digital tools and platforms used in campaigning and fundraising.
• Passionate about animal welfare and organisational causes, with a collaborative and proactive attitude.

What’s on Offer
Salary: £45,000-£50,000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.