Communications Manager

Introduction

the3million is the largest grassroots organisation for EU citizens* in the UK, formed after the 2016 referendum to protect the rights of people who have made the UK their home. 

Our work ranges from organising EU citizens’ communities and informing people about their rights, to holding the Government to account on the implementation of the Withdrawal Agreement and advocating for social justice.

We are looking for an experienced, values-driven and thoughtful Communications Manager to help shape and strengthen the3million’s public voice. The role focuses on sharing our work as widely and effectively as possible, through social media, supporter communications and news media. You will act as a spokesperson for the3million, write and develop communications materials, and help grow our supporters and donors base through lived-experience focused communications.

The ideal candidate is a passionate communicator, motivated by social justice and passionate about amplifying the voices of EU citizens and other migrant communities. You are as comfortable shaping strategy as you are delivering high-quality content, and you are committed to challenging injustice and influencing decision-makers.

Key responsibilities

1. Communications strategy & leadership 

• Lead the development, delivery and evaluation of the communications strategy of the3million, working closely with the3million’s CEO, Head of Policy and Advocacy and Organising team to deliver timely strategic communications support
• Growing and safeguarding the3million’s brand identity, integrity and strategic positioning across all our external channels, networks and audiences
• Develop new initiatives to expand and improve the reach and engagement of the3million’s communications
• Regularly reviewing the effectiveness of campaigns and responding to opportunities that arise
• Use analytics tools to evaluate performance and inform strategic decisions
• Support the3million’s sustainability through effective fundraising messages and campaigns
• Maintain positive and productive relationships with partner organisations, working on shared campaigns and promoting strategic collaborations, opportunities for engagement and projects

2. Content and digital communications    

• Build the3million’s public messages, using the most effective frames to communicate complex issues clearly to targeted audiences, with lived experience underpinning these messages
• Take overall responsibility for developing the3million’s website content, creating written and visual content
• Oversee and manage the3million’s online presence, engaging with relevant online platforms
• Produce regular newsletters, with clear and effective calls to action 
• Develop effective fundraising content to disseminate to supporters 
• Manage the3million’s social media channels, leading on creating engaging social media content (written and visual), developing and expanding the3million’s social media presence using relevant up to date digital tools 
• Support EU citizens in having their stories heard, sourcing and writing compelling stories, ensuring safeguarding and consent policies are followed

3. Media relations 

• Monitor media outlets for issues related to our campaigns, respond to developments in an appropriate and timely fashion
• Write and disseminate press releases, opinion pieces and articles
• Manage press enquiries, liaising with journalists and other media contacts
• Proactively pitch, develop and maintain relationships with relevant media stakeholders, developing our contacts list
• Support people with lived experience in working with journalists to have their stories heard
• Develop key messaging and briefings for staff and spokespeople to ensure consistency across communications, as needed
• Lead on crisis communications and rapid response messaging in reaction to political or media developments 

4. Campaign communications & messaging 

• Work closely with the policy and advocacy team to translate complex issues into compelling narratives 
• Work with the Community Organising team to ensure lived-experience led storytelling is embedded in the community organising strategy
• Support with the development of published materials (in print and online) such as leaflets and reports. Lead on the visual design of published materials
• Support people with lived experience (including community leaders) to be effective spokespeople for the3million, delivering relevant communications training and support their leadership development (working closely with the Organising team)

5. General: 

• Maintain relationships with relevant funders of the3million’s communications activities, providing regular reports and updates 
• Represent the views of the3million at events, conferences and in the media
• Provide assistance in other areas of the3million’s work as and when deemed necessary by the CEO

Person specifications

Knowledge and experience: 

• Demonstrable experience (minimum 2 years) in managing communications for a charity or an NGO in the UK
• Strong understanding of the UK media landscape, including experience securing media coverage and managing press relationships 
• Experience managing digital communications channels (website, email, social media) and growing engagement 
• Experience supporting or working alongside people with lived experience in communications, storytelling or campaigns 
• Experience using data and analytics to evaluate communications performance and inform strategy

Skills:

• Excellent writing, editing and storytelling skills, with the ability to adapt tone for different audiences and channels 
• Ability to identify and quickly respond to external opportunities and risks, including fast-moving political or media developments 
• Strong media relation skills, including pitching stories and handling press enquiries 
• Digital communications skills, including social media management, email campaigns (eg using Mailchimp or Action Network) and website content management 
• Strong organisational skills, with the ability to manage multiple priorities and deadlines
• Ability to develop clear, compelling messaging and narratives grounded in lived experience
• Confidence in supporting and briefing spokespeople, including people with lived experience
• Good design and visual content skills (including using Canva for content production)

Personal attributes:

• Passionate about EU citizens’ rights and committed to supporting and advancing the rights of all migrants, irrespective of nationality, immigration status, or other matters
• Strong understanding of power, inequity and intersectionality
• Ability to work independently, managing competing priorities and thrive in a fast-paced environment
• A positive, proactive and solutions-oriented attitude, able to take initiative
• Willingness to occasionally travel across the UK

Desirable: 

• Experience with campaigning or political communications 
• Knowledge and experience in fundraising communications (donor messaging, appeals)
• Knowledge of migrants rights or the EU Settlement Scheme
• Experience delivering media or communications training 

Before you apply

One of the3million’s core values is equity - we are people led, we value diversity and are enriched by differences. We strive to listen to, engage with and represent the broadest range of people. 

We recognise our team is not currently representative of communities that experience racism and that our own ways of working may replicate wider societal oppression and injustices. We are actively working towards becoming an anti-oppressive organisation, including taking steps to create a more inclusive recruitment process.

You may not have worked in an organisation whose focus is campaigning for migrants’ rights. Or you may have experience in a grassroots setting which is not formalised. Please still consider applying as many other settings offer transferable skills.

If you are from a background that is underrepresented in the migration sector - for example you are from a community that experiences racism, or you have lived experience of migration, or you are a disabled person, or you did not go to University or had free school meals as a child - we strongly encourage you to apply.  

We believe our work will be stronger with greater diversity. the3million welcomes the whole person to work, and we understand that each of us brings our experiences, our backgrounds and our own unique lens to what we do.

About applying 

Apply by submitting an up to date CV and cover letter through CharityJobs, detailing your motivations for applying for this post and how your skills, knowledge and experience fit the person specifications of the role. Please note we will not be reviewing applications which do not include a detailed cover letter.

Working conditions 

Position: Full time 
Duration: one year contract, with possibility of extension, subject to funding 
Salary: £35,000
Location: Remote, UK. Home working. Occasional travel required - within the UK (all travel expenses covered)
Benefits: 28 days holiday + bank holidays, contributory pension scheme, flexible working patterns.
Reporting to: CEO

Closing date: 21st April 2026. Please note we are reviewing applications on an ongoing basis and this vacancy may be closed early if we find a suitable candidate.