Temporary Direct Marketing Lead

We are recruiting for a Temporary Direct marketing Lead for a medical support charity. You will plan, deliver and optimise integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters, acquiring new donors, increasing the value of existing ones, and maximising return on investment.

Hybrid working - 3 days per week in the office (Wednesday). The role is 3 to 6 months and you need to be able to start immediately !

The Role
Lead the planning, development and delivery of integrated direct marketing campaigns designed to generate income and grow the Charity's supporter base.
Manage end-to-end delivery of appeals and fundraising communications across multiple channels, including direct mail, email, digital advertising, phone, and social media.
Develop compelling direct response propositions and campaign messaging that inspire supporters
Oversee the production and delivery of key campaigns including seasonal appeals, regular giving recruitment, lottery promotion, reactivation campaigns and donor stewardship communications.
Monitor, analyse and evaluate campaign performance against agreed targets, including income, response rates, conversion and return on investment.
Work with Data & Insights to refine audience targeting and segmentation to maximise campaign effectiveness and future campaign planning.
Manage internal and external relationships, including MarComms, Finance, Data & Insight, and third- party suppliers.
Develop and optimise direct marketing journeys that support supporter acquisition, conversion, retention, upgrade and reactivation.
Strategy, Planning and Budget Management
Data, Insight & Reporting

The Candidate
Proven experience delivering individual giving, direct marketing and individual giving campaigns with end-to- end responsibility.
Demonstrable experience of designing and implementing effective Supporter or donor journeys that improve retention and engagement.
Strong understanding of direct marketing principles across both offline and digital channels.
Experience using a fundraising CRM or database to support campaign delivery, reporting and analysis.
Experience managing third-party suppliers and working collaboratively with internal teams.
Experience managing and monitoring campaign or project budgets, with accountability for spend and return on investment
Demonstrable experience designing or optimising supporter or donor journeys that improve retention, engagement and lifetime value.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.