Chief Campaigns and Creative Officer

Chief Campaigns and Creative Officer (£25,000)

Central London | 32 Hours Per Week | Reports to Executive Director

Why this role exists

The Trans Legal Clinic turns frontline legal work into change people can feel. We need a senior creative lead to set the look, sound and pace of our public work, run audience-led campaigns and make complex issues clear and actionable.

What you will lead

· Creative direction: Own visual identity, tone of voice and message architecture across print, digital and events.

· Campaigns that move people: Plan and deliver campaigns across our pillars: client rights, systems change, fundraising and recruitment. Turn data and casework insights into creative that lands.

· Social media and content: Own the calendar. Ship platform-specific posts, threads, carousels, short video and email. Moderate comments with care for community safety.

· Rapid response: Prepare toolkits and holding lines for breaking stories. Coordinate with legal and policy colleagues.

· Production: Brief, storyboard, shoot or commission. Edit to deadline. Manage freelancers and suppliers. Keep files, rights and releases in order.

· Accessibility and inclusion: Bake accessibility into everything: captions, alt text, readable layouts and plain language.

· Measurement and learning: Set goals, define KPIs, track performance and share honest learnings. Improve what works, stop what does not.

· Internal enablement: Build a tidy brand kit, templates and guidance so the team can self-serve without diluting quality. Train staff and volunteers.

· Workflow: Keep projects moving with clear briefs, timelines and approvals.

You’ll thrive here if you show

· Entrepreneurial drive: you turn strategy into finished creative and campaigns.

· Ownership and follow-through: you run work end to end and land it.

· Bold, informed judgement: you try new formats and back choices with evidence.

· Clear communication: you write clean copy and match tone to audience.

· Inclusive practice: you build accessibility and safety into content as standard.

· Planning under pressure: you manage live moments without losing quality.

· Team-building and collaboration: you lead creatives and volunteers well.

· Constant learning: you test, measure and iterate.

What you will bring

· A strong portfolio showing strategy-led creative across static, motion and copy.

· Confident in canva or similar. Comfortable with short-form video editing and basic motion.

· Platform literacy across Instagram, LinkedIn, TikTok and YouTube. Working knowledge of analytics and paid promotion.

· Clear writing and an ear for tone.

· Calm leadership and useable feedback.

· Sound judgement on reputation, privacy, GDPR and consent.

· Commitment to trans-led practice and the communities we serve.

Helpful extras

• not-for-profit experience
• Familiarity with gender recognition, healthcare advocacy, discrimination, housing and employment
• Basic SEO and email automation.

Practicalities

· Hours: 32 Hours per week

· Location: Central London

· Salary: £25,000.

What We Look For

The Co-founders Mindset

At the Trans Legal Clinic we are building a Trans+ rights revolution; our mission is Trans Liberation. That means access to justice for Trans & Non-binary people everywhere. We deliver work that changes outcomes for people, case by case and system by system. That calls for a particular mindset. We call it the co-founder mindset. Co-founders take the mission personally, set the pace, turn ideas into working services and campaigns, bring others with them, and make change you can point to. Co-founders are entrepreneurial: they spot openings others miss, move decisively, and create momentum. Co-founders build teams, drawing in volunteers who believe in our mission, care deeply about our clients, enjoy working with us, and keep one another going. Co-founders are bold: they are willing to innovate, to be first, and to change the status quo; they check the source, avoid assumptions, solve problems, make firm, collaborative, evidence-based decisions, and take responsibility for results. Co-founders are pioneers. If you want responsibility, pace, and the chance to trailblazer new routes to justice and public impact, this is the place to build your career.

We select candidates based on their performance in 8 areas;

1. Ownership and follow-through

You are a self-starter who owns tasks and takes responsibility without waiting to be asked. You carry your work through to a tangible result. You define the problem, set a course, keep the right people informed, and deliver what you said you would.

2. Bold, informed judgement

You are willing to change accepted practice when the evidence supports it. You check primary sources rather than rely on assumptions, weigh real options and risks, make a clear, evidence-based, collaborative decision, and stand behind it.

3. Entrepreneurial drive

You spot openings other people miss and turn ideas into useful services, processes or campaigns. You move decisively and get others working on the plan alongside you with clear roles and timelines.

4. Planning under pressure

You keep priorities straight when time is tight. You organise people and tasks, set simple checkpoints, communicate early when plans shift and always deliver.

5. Inclusive practice

You strive to make everything you create accessible to others, designing work that is easier for others to take part in, with people who face barriers always in mind. You identify what is getting in the way, make practical changes that remove those barriers, and check the effect with the people involved.

6. Clear communication

You write and speak in plain terms and adjust tone and detail to suit clients, volunteers, partners and the public. You choose the right format for the moment and make it easy for people to act on what you say. You like feedback, don’t get offended and see it as a chance to improve.

7. Team-building and collaboration

You bring people with you and help groups perform well together. You draw in volunteers who believe in the mission and care about our clients, set shared expectations, handle disagreements well, and leave relationships stronger.

8. Constant learning

You improve your own practice and the system around you. You reflect honestly on what worked and what did not, learn quickly, and turn that learning into simple tools or habits that make future work better.

These eight criteria are what we look for. Use them to decide whether this is the right place for you and to shape the examples you share in your application.