Individual Giving Manager

We’re looking for an experienced and motivated Individual Giving Manager to lead the growth and delivery of our Individual Giving Programme as we develop a nationwide movement for urban trees and tree equity across the UK. You'll take ownership of delivering our three‑year Individual Giving Strategy, shaping and delivering multi‑channel acquisition and retention campaigns that inspire thousands of people to support greener, healthier cities. 

Sitting within the Marketing, Communications & Individual Giving Team, you will oversee a portfolio of income streams including one‑off and regular giving, mid-level and major donors, payroll giving, in‑memory giving, challenge events, merchandise, and digital fundraising. You’ll bring a strategic, data‑driven approach to supporter engagement—paired with creativity, strong stewardship, and an enthusiasm for building meaningful donor relationships. 

You will also line‑manage our Senior Individual Giving Coordinator, ensuring exceptional data management, campaign management, stewardship and user journeys, segmentation and reporting across all activity. 

This is an exciting opportunity to make a major impact at a fast‑growing environmental charity committed to transforming urban spaces for present and future generations. 

ABOUT TREES FOR CITIES 

Trees for Cities is an ambitious, far-reaching organisation. 

Trees for Cities is the only UK charity dedicated to planting, protecting and promoting urban trees. We’re ambitious, fast‑growing, and community‑focused, working nationwide to create healthier, happier cities through nature. We’re passionate, bold, and collaborative—and we’re looking for people who share those values. 

ABOUT YOU 

We’re looking for a confident, proactive and organised fundraiser who is comfortable balancing strategy, creativity and data—someone who thrives in a fast‑paced environment and is passionate about inspiring public support for urban trees. 

You will bring: 

• Minimum 3 years’ experience in individual giving 

• Experience in digital fundraising and multi‑channel supporter journeys 

• Excellent administrative, organisational and communication skills 

• Excellent stewardship of mid-level and major donors  

• Experience producing fundraising content across digital and print 

• Strong understanding of donor stewardship and acquisition techniques 

• Knowledge of GDPR, Gift Aid and fundraising regulation 

• Confidence using CRM systems and data segmentation 

• Ability to plan, deliver and evaluate campaigns on time and on budget 

• Experience line‑managing or mentoring staff 

• A collaborative, positive working style and passion for the environment 

Trees for Cities is committed to the principles of equal opportunity. We value diversity and are committed to promoting diversity within the workplace. We aim to ensure that our employees achieve their full potential and that all employment decisions, including recruitment, are taken without reference to irrelevant or discriminatory criteria. A full copy of our Equal Opportunities Policy can be provided on request.