Head of Brand and Communications

The Talent Set are delighted to be working with Turn2us to recruit their next Head of Brand & Communications.

This is a pivotal leadership role at the heart of an organisation tackling financial insecurity across the UK. The Head of Brand and Communications will be responsible for building a powerful, insight-led brand and delivering a bold external communications strategy that raises awareness, influences change, and is shaped by people with lived experience.

About the Role

As Head of Brand and Communications, you will:

Shape and protect our brand

• Develop and deliver a comprehensive brand strategy, including positioning, messaging and creative direction across all channels

• Act as brand guardian, ensuring consistency, quality and integrity across the organisation

• Lead the ongoing evolution of our brand articulation, grounded in stakeholder insight and lived experience

• Support internal teams and partners with clear brand guidance and training

• Protect and manage Turn2us’ brand assets and intellectual property

• Work closely with our wholly owned subsidiary, Elizabeth Finn Homes, as it develops its brand

Lead our external communications strategy

• Develop and deliver a high-impact communications and marketing strategy aligned to organisational goals and centres inclusive approaches to storytelling in partnership with people with lived experience

• Oversee media relations, social media, content marketing, digital storytelling and influencer engagement

• Secure compelling people stories that bring our work to life (as above)

• Build strong relationships with journalists, editors, influencers and ambassadors

• Lead content campaigns in partnership with fundraising, policy and programme teams

• Monitor performance and use insight and metrics to continually strengthen impact

• Oversee key publications and stakeholder events, including the Annual Report

• Lead crisis communications activity when required

• Act as an organisational spokesperson alongside senior leaders

Drive campaigns and sector influence

• Develop and lead national campaigns addressing key poverty issues

• Work collaboratively across directorates to build advocacy and awareness

• Use insight, data and storytelling to articulate poverty trends and Turn2us’ impact

• Build strong sector relationships to ensure best practice and innovation

Provide inspiring leadership

• Lead and develop a high-performing Brand and Communications team

• Foster a culture of creativity, accountability and results

• Contribute meaningfully to organisational strategy as part of the senior management team

• Build strong working relationships with the Leadership Team and Board

About You

We are looking for a strategic values-led communications leader with:

• Significant senior experience across media, digital and marketing communications

• A strong track record of developing and delivering multi-channel campaigns that drive engagement and social change

• Experience setting strategy, managing budgets and reporting against KPIs

• Strong editorial judgement and storytelling ability

• A keen news sense and proven media relations success

• Experience working with celebrity supporters and influencers

• Deep understanding of brand management and reputation

• Crisis communications experience

• Excellent leadership and team development skills

Most importantly, you will bring a deep commitment to Turn2us’ mission and a belief in the power of communications to create lasting change.

Closing: Tuesday 10th March 
Interview 1st stages: w/b 16/03
Final stages: w/b 23/03

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

* Please note, any speculative CV's sent to the client will be forwarded to TTS for review*