Lottery & Raffle Campaign Manager

Woodgreen exists to ensure every pet has a healthy, happy home and that every owner receives the support needed to make this possible.  Whether responding to urgent calls, delivering vital supplies and food packages, visiting communities for health and wellbeing checks or offering practical advice, our team are always ready to help.  We work alongside owners in their homes to help keep pets and their people together, stepping in before a moment of crisis becomes a heartbreaking separation.  And when staying together isn’t possible, Woodgreen continues to care for pets, giving them the shelter, support and kindness they need until they can find another loving home.

We are delivering an ambitious fundraising strategy to grow and optimise voluntary net income, public support and awareness of our charity. A brand-new weekly lottery is at the heart of these plans, and we are looking for a Lottery & Raffle Campaign Manager to help us launch it — and shape the future of fundraising at Woodgreen.

This is a rare opportunity to launch a charitable lottery from the ground up. You’ll work closely with our External Lottery Manager (ELM) and lead Woodgreen through to our first weekly draw. Alongside the lottery, you’ll take ownership of our raffle programme — which has just gone through a successful transformation and continues to grow — and bring the two products together into one thriving gaming programme.

You will:

• Lead the end-to-end implementation of our Weekly Lottery, from setup and compliance through to launch and beyond.
• Manage Woodgreen’s relationship with the External Lottery Manager, ensuring the programme runs compliantly and effectively.
• Take day-to-day ownership of the raffle programme, building on its recent transformation and growing it as part of an integrated gaming offer.
• Project manage direct marketing campaigns across direct mail and digital, from briefing through to evaluation, using data and insight to optimise performance.
• Partner with our Acquisition team on player recruitment across Face-to-Face, paid media and other channels.
• Ensure full compliance with Gambling Commission regulations, the Gambling Act 2005, LCCP obligations and Fundraising Codes of Practice.
• Support budget setting, monitoring and evaluation, interrogating results to inform future campaigns.

Bringing significant experience of managing a charity lottery or raffle programme, alongside substantial experience of developing and delivering direct marketing campaigns you will have strong project and budget management skills, and a detailed working knowledge — or a real appetite to build one — of large society lottery compliance, including responsible gambling and marketing rules.

Above all, you will be genuinely analytical, comfortable working with data, confident interrogating campaign results, and skilled at spotting the patterns that drive better decisions. You will use insight to challenge assumptions — including your own — and to keep raising the bar on what your campaigns deliver.  Organised and comfortable juggling multiple priorities, you will be a confident communicator at ease briefing agencies and working across teams, someone who cares about doing things properly: brand, compliance and supporter experience all matter equally.

This full time, permanent opportunity will operate in a hybrid working environment and although much of it can be done remotely our successful candidate must be able to attend our offices near Godmanchester, Cambridgeshire (PE29 2NH) for an average of 1-2 times per month dependent on business need.

The starting salary for this position is £36,665 - £44,812 per annum depending on experience.  This is complemented by;

• 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Employee wellbeing package to include free access to Headspace
• Life assurance (4x salary)
• Enhanced parental leave (subject to qualifying period)
• Benefits hub – exclusive discounts on popular brands
• 25% discount in our charity shops

Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.

Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.

Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found. Interviews may commence prior to the closing date.

Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.