Head of Supporter Insight & Experience

Head of Supporter Insight & Experience

Job reference: REQ000936

£56,297pa + excellent benefits

Woking, Surrey GU21 4LL / Hybrid Working

Hybrid working: Minimum 40% in person collaboration per month

About the role

We’re excited to be recruiting a Head of Supporter Insight and Experience to lead WWF-UK’s understanding of its supporters and ensure that insight is consistently used to shape strategy, journeys and decisions across the organisation.

In this role, you’ll lead and shape WWF UK’s supporter insight and experience, owning the frameworks, intelligence and evidence that guide organisational strategy, supporter journeys, investment decisions, product development and innovation. You’ll build and develop a cross organisational insight capability in a new Supporter Experience Directorate - integrating qualitative research, quantitative analysis, audience segmentation, digital analytics and journey intelligence.

You will play a key change leadership role, embedding insight led ways of working across Fundraising, Communications, Digital and Technology, and championing a shared understanding of supporter needs and behaviours. A core part of the role is driving digital experience improvement and working collaboratively across teams to inform system development, UX design and experience innovation.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

•                    Proven experience leading organisation-wide qualitative, quantitative and digital insight programmes

•                    Strong understanding of supporter or customer behaviours, needs and motivations, with proven experience in supporter segmentation and audience frameworks, as well as journey analysis, mapping and reporting.

•                    Experience of leading innovation pipelines, including developing business cases for improvements or investment and managing initiatives, from concept to delivery.

•                    Strategic insight leadership and communication skills, able to turn complex evidence into clear organisational direction, priorities and recommendations.

•                    Ability to influence senior stakeholders and embed insight led ways of working across fundraising, communications, technology and product teams.

•                    Strong people leadership skills, with experience building, leading and supporting insight, research or innovation teams.

•                    Proven ability to deliver insight and experience improvements in a fundraising, membership, charity or purpose led context (B2C and/or B2B).

•                    Degree level qualification, or equivalent experience, demonstrating strong capability in insight, data, digital, marketing or analytical disciplines. 

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

·         Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays

·         Flexible working options, to support your work life balance

·         7.5% employer contribution to pension, rising to 10% with employee contribution

·         Learning and development opportunities to help you grow

·         Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We’re a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website.

You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Application closing date : 03/03/2026

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.