We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon Manor offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy.
What you will do:
The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You’ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.
Key responsibilities include but not limited to:
- Develop and deliver an online strategy to drive engagement and conversion across Waddesdon’s digital channels.
- Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent.
- Manage updates to the website to reflect the brand and optimise commercial performance.
- Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content.
- Manage SEO focused activities to increase quality traffic across the website.
- Plan and manage social media strategy to drive engagement and build new audiences.
- Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation.
- Work with external agencies as required, including managing the Google Grant.
- Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM.
- Help to develop strategic marketing campaigns for the business and develop plans to increase audiences.
- Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
- Develop partnership ideas for content and social media and work with third parties as required to deliver these.
- Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
- Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department.
- Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised.
You will be a great fit if:
You are a strategic thinker, with a strong creative and innovative background. You’ll combine your marketing digital knowledge and skills with the creative content required in this role.
Your areas of knowledge and expertise that matter for this role:
- Experience of producing and delivering a range of digital content
- Experience of managing SEO and driving website traffic
- Proven experience delivering successful digital marketing campaigns to meet targets
- Excellent copy writing and proof-reading skills
- Experience of planning and scheduling social media campaigns
- Experience of business reporting and forecasting
- Ecommerce experience in the retail sector with proven success to drive sales online
- Comprehensive knowledge of the heritage sector and ecommerce
- Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
- Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
- Technical skills in web CMS editing and experience of managing an online shop
- Demonstrate excellent attention to detail
- Excellent written and verbal communication skills, IT and office skills
Registered Charity
101 - 500
Our areas of interest are Arts and Culture and Regenerative Food and Farming, where we make a number of multi-year investments each year.
Thank you!
Anna Freud Centre
Salary: £110,000 FTE + 6% pension
Location: London (Hybrid working: 2 days/week in office)
Contract: Permanent, Full-time (35 hours/week)
Anna Freud is a world-leading children’s mental health charity with over 70 years of pioneering research, innovation and practice. Its mission is to close the gap between mental illness and mental wellness for children, young people and their families—and to create a more compassionate society for all.
The organisation is entering a transformative new chapter and is seeking a visionary, values-driven Executive Director of Finance to join the Executive Team. This is more than a finance role; it is a strategic leadership opportunity with deep social purpose.
The Opportunity to Make a Lasting Impact
The Executive Director of Finance will work closely with the Chief Executive and Board of Trustees to shape Anna Freud’s long-term financial and operational strategy.
They will oversee a talented team of professionals across Finance, IT, Facilities, Procurement, Risk and Information Governance—ensuring the systems, infrastructure and financial stewardship are in place to support ambitious goals and life-changing services.
This role will play a central part in finalising and delivering the organisation’s new corporate strategy—helping Anna Freud reach more children, young people and families with the support they deserve.
Key Responsibilities
- Drive strategic financial leadership: Translating vision into robust financial strategies, rolling 3-year business plans and sound capital management.
- Champion a culture of excellence and collaboration: Leading a multidisciplinary team of 21 with five direct reports, embedding proactive business partnering across the organisation.
- Ensure operational resilience and innovation: Overseeing IT and estates strategies to enhance systems, infrastructure and space planning.
- Lead information governance and risk management: Acting as Senior Information Risk Officer (SIRO) to maintain the highest standards of data protection and compliance.
- Enable ethical and impactful growth: Managing procurement and investment strategies that deliver best value while aligning with Anna Freud’s values and mission.
- Be a trusted advisor: Providing insight, challenge and confidence to the Executive Team, Board and stakeholders in pursuit of a more compassionate, mentally healthy society.
Candidate Profile
Anna Freud seeks a strategic, values-led finance leader who brings:
- Proven executive-level leadership in finance and operations within a complex, mission-driven organisation.
- Strong expertise in financial planning, governance and business partnering, with the ability to translate data into strategic decisions.
- Experience managing cross-functional teams (finance, IT, estates, risk, procurement).
- A collaborative and emotionally intelligent leadership style, leading with empathy, clarity and purpose.
- A deep commitment to inclusion, ethical practice and the wellbeing of children and young people.
Why Join Anna Freud?
This is a rare opportunity to help shape the future of mental health for generations to come. Anna Freud offers:
- A values-led culture with meaningful work
- Flexible, supportive hybrid working (2 days in-office)
- 27 days annual leave plus bank holidays
- Competitive salary and generous benefits
- Access to professional development opportunities
Ready to lead with purpose?
Those inspired by the opportunity to lead finance and operations in an organisation rewriting the future of children’s mental health are encouraged to apply and help build a world where every child and young person can thrive.
To apply please express your interest by applying. Rosemary Pini from Allen Lane is parntnering with Anna Freud on this appointment and happy to answer any questions.
Registered Charity
501 - 1000
Our vision is a world where all children and young people are able to achieve their full potential.
