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Lead the development of engaging propositions and content, manage acquisition campaigns and optimise marketing communications.
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Page 2 of 23
Kew, Greater London (Hybrid)
£61,337 per year
Full-time
Permanent
Job description

Own the strategic development and execution of innovative marketing plans to engage, retain and grow Kew’s member and supporter base to achieve ambitious membership and fundraising targets. You will lead the development of engaging propositions and content, manage acquisition campaigns and optimise marketing communications to our existing base to drive long-term engagement and loyalty.

You will bring exceptional data-driven strategic marketing skills together with a creative flair and proven ability to generate fresh, impactful ideas to engage audiences. Working across a wide range of marketing campaigns and projects your excellent stakeholder, campaign and project management skills are key to this role.

This role is based at Kew Gardens with the option of regular home working, subject to operational requirements.

The Royal Botanic Gardens, Kew (RBG Kew) is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth.

We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all and managed sustainably. We will achieve these goals by drawing on our leading scientific research, unrivalled collections of plants and fungi, global network of partners, inspirational gardens at Kew and Wakehurst, and our 260 years of history.

Join us on our journey as protectors of the world’s plants and fungi. 

Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well as access to our own beautiful gardens at Kew and Wakehurst.

If you are interested in this position, please find out more by clicking “Apply”.

We are dedicated to equality of opportunity and welcome applications from all sections of the community. We are committed to interview disabled applicants who meet the essential criteria for the post.

No agencies please.

Posted by
Royal Botanic Gardens, Kew View profile Organisation type Advertising Agency Company size 51 - 100
Posted on: 24 October 2025
Closing date: 09 November 2025 at 23:30
Tags: Campaigns, Communications, Fundraising, Marketing, Data Analysis, Engagement / Outreach, Insights, Direct / Supporters