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THE ROLE
Job Title: Head of CRM
Reports To: Chief Executive
Location: Remote and hybrid working (occasional travel to SportsAid Head Office)
Salary: £60,000 per annum FTE; pro-rated to £36,000 per annum for 3 days/week
Contract: Permanent; part-time
Hours of work: Part-time position, approx. 21 working hours a week (3 days per week), some evening work may be required from time to time, reasonable flexible work options are available.
CONTEXT & PURPOSE OF ROLE
SportsAid is currently implementing Salesforce Nonprofit Cloud as our new organisation-wide CRM platform to strengthen engagement with athletes and their parents/care-givers, supporters and funders, partners, alumni, volunteers and other key stakeholders. The Head of CRM will provide strategic and operational leadership for the charity’s CRM function.
Initially the focus of the role will be to realise the value of the implementation, including adoption, embedding ways of working and processes across teams, improving data quality, refining reporting, ensuring good system governance and optimising organisation-wide usage.
Longer term, the role will develop and lead a CRM roadmap, identifying priorities and enhancements for future development and planning the strategic evolution of our new CRM ecosystem and long-term sustainability of our Salesforce Nonprofit Cloud platform.
You will lead organisational change, embed best practice CRM processes, ensure high-quality data governance and maximise the value of CRM insights to support fundraising, programme delivery, marketing, partnerships and impact reporting.
BACKGROUND
Founded in 1976, SportsAid is a national charity that provides recognition and financial help to emerging young talented sports people – the next generation of British sporting heroes and heroines – often at a crucial time in their personal and sporting development.
SportsAid’s Mission is to champion and support the next generation of athletes to fulfil their potential in sport and life.
We put athletes first. We champion fairness and inclusion. We work together. We are ambitious and accountable.
We bring together partners, supporters and alumni to provide financial help, trusted guidance and belief – particularly at the moments when staying in sport becomes hardest. For decades, we have been side by side with Britain’s greatest emerging sporting talent, from Mo Farah to Jessica Ennis-Hill to Ade Adepitan, Paula Radcliffe and so many others to give them vital support before they became Olympian and Paralympian stars.
SportsAid manages and delivers several programmes of support including SportsAid Athlete Awards, the Talented Athlete Support Scheme (TASS), the Diploma in Sporting Excellence (DiSE) and Backing The Best.
KEY RESPONSIBILITIES
CRM Strategy & Leadership
- Champion CRM adoption across all function areas.
- Serve as the internal subject matter expert on CRM best practice.
- Lead continuous improvement and optimisation of the platform.
- Develop and deliver a multi-year CRM roadmap aligned to organisational strategy.
- Act as Product Owner for Salesforce Nonprofit Cloud.
Salesforce Nonprofit Cloud Implementation & Optimisation
- Lead final configuration, rollout and optimisation of:
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- Constituent management
- Fundraising and donation management
- Grants management
- Beneficiary engagement
- Programme and impact tracking
- Configure and manage:
-
- Custom objects, fields, page layouts, record types
- Validation rules and automation
- Reports and dashboards
- Permission sets and role hierarchy
- Oversee integrations (eg website forms, email marketing platforms, finance systems, payment gateways).
- Manage sandbox environments, release cycles and change control.
- Liaise with external Salesforce implementation partners where required.
Data Governance & Compliance
- Develop and enforce data governance policies and procedures.
- Ensure compliance with:
-
- UK GDPR
- Fundraising Regulator guidance
- Charity Commission reporting requirements
- Maintain data integrity, security and role-based access controls.
- Implement duplicate management, data cleansing and quality assurance processes.
- Develop data retention and archival policies.
Reporting, Insight & Impact Measurement
- Develop organisation-wide reporting frameworks.
- Build dashboards to support:
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- Fundraising performance
- Beneficiary progression
- Partner engagement
- Impact reporting
- Ensure reliable KPI tracking aligned to Board reporting requirements.
- Support data-driven decision making at SMT and Board level.
User Adoption & Training
- Develop and deliver a CRM training strategy for all staff.
- Create user guides, process documentation and onboarding materials.
- Provide ongoing support and troubleshooting.
- Establish and support CRM ‘champions’ (super-users) across function teams.
- Monitor adoption metrics and address any resistance to change.
Supplier & Stakeholder Management
- Manage relationships with Salesforce partners and third-party vendors.
- Oversee licence management and budget control.
- Contribute to digital transformation projects across the charity.
ESSENTIAL SKILLS & EXPERIENCE
Experience
- Substantial experience of a similar role within a UK charity (essential).
- Experience with:
-
- Marketing Cloud Account Engagement (Pardot)
- Experience Cloud
- Payment integrations (eg Stripe, FinDock)
- Grants management workflows
- Experience managing small CRM or data teams.
- Understanding of impact measurement frameworks in sport or social change.
Salesforce & Technical Expertise
- Significant experience administering Salesforce Nonprofit Cloud (or NPSP).
- Salesforce Administrator certification (ADM-201); ideally Salesforce Advanced Administrator certification.
- Strong understanding of:
-
- Data model architecture
- Schema design and object relationships
- Flow automation (Salesforce Flow)
- Validation rules and approval processes
- Reports and dashboard development
- Familiarity with managing integrations using APIs, middleware or tools such as:
-
- REST/SOAP APIs, Zapier or similar
- Marketing automation integrations
- Experience in implementing and managing Salesforce Applications.
- Experience managing CRM data migrations.
- Understanding of role hierarchy, profiles and permission sets.
CRM Leadership Experience (ideally involving Salesforce)
- Proven experience leading CRM implementation or major system transformation.
- Experience developing CRM strategies in a UK charity, membership or sport organisation.
- Experience driving organisational adoption and behavioural change.
- Demonstrable success improving CRM data quality and insight capability.
Data & Governance
- Strong understanding of:
-
- UK GDPR and data protection principles
- Data governance frameworks
- Information security best practice
- Experience implementing data quality monitoring processes.
Project & Change Management
- Experience managing system rollouts and phased releases.
- Familiarity with Agile or iterative delivery approaches.
- Strong stakeholder engagement skills across technical and non-technical audiences.
- Ability to translate operational needs into technical CRM solutions.
Communication & Leadership
- Excellent written and verbal communication skills.
- Ability to influence senior leaders and Board members.
- Strong facilitation and training capability.
- Collaborative, solutions-focused and pragmatic approach.
Personal Attributes
- Strategic thinker with strong operational delivery capability.
- Highly organised with attention to detail.
- Comfortable working in a growing and evolving organisation; happy to be ‘hands on’.
- Passionate about the power of sport to change lives.
- Committed to inclusion, diversity and safeguarding principles.
WHAT WE OFFER
- The opportunity to lead SportsAid’s digital transformation to ensure the charity is enabled to make a lasting impact on the lives of young athletes and their families.
- A collaborative, supportive working environment where your ideas and contributions are valued.
- Professional development opportunities to enhance your skills and grow within the role.
- Flexible working: reasonable flexible, remote and hybrid working options are available.
- Salary: a FTE salary of £60,000 per annum; pro-rated to £36,000 for 3 days/week.
- Pension: SportsAid makes a contribution of 3%, and the employee makes a minimum contribution of 5%.
- Healthcare: membership of the SportsAid private health insurance scheme is available for the employee with premiums paid by SportsAid.
- Cycle to Work Scheme: available to all staff.
- Death in Service Benefit: inclusion in company scheme.
- Season ticket loan: an interest free loan is available to all staff.
- Holidays: 25 days per year, plus Bank Holidays, increasing by 1 day for each year of service, up to 30 days (pro-rated for part-time roles).
APPLICATION PROCESS
Please apply with your CV and a one page cover note on how you meet the essential criteria – the application deadline is by 5pm on Friday 17th April 2026.
On receipt of your application, you will be sent a confidential equal opportunities form, which all applicants will be asked to complete. Shortlisted applicants will be notified by Wednesday 22nd April 2026 to have a preliminary online conversation with the recruiting panel (including the Chief Executive and the database implementation consultant).
Interviews will be held in person on Thursday 30th April 2026 at the SportsAid office in London.
SportsAid recognises that certain sections of the community have been affected by structural inequities and may be denied the opportunity to participate equally and fully in sport at all levels. SportsAid as an organisation believes our role is to remove the barriers that our most under-served, at risk and minoritised groups of young people experience when trying to access sport and physical activities.
SportsAid therefore positively welcomes, and seeks to achieve, diversity in our workforce and that all job applicants, volunteers and employees receive equal and fair treatment. We positively encourage applications from all candidates regardless of age, race, ethnicity, gender, disability, marriage and civil partnership status, gender identity, background, religion, faith, sexual orientation, maternity status, pregnancy, belief or nationality.
NOTES:
The SportsAid office is in London, but this role can be based remotely.
As the role may involve indirect, online contact with young people, the appointee will be required to undergo an enhanced DBS check in relation to the post.
Thank you!
As part of the Operations team, the successful candidate will be responsible for playing a proactive role in the ‘Thriving Boxing Community’ element of England Boxing’s strategy, as well as having significant input into ‘A Respected and Valued NGB’ and other elements of the wider strategy.
In essence, the role will be responsible for managing, developing and enhancing the day-to-day running of the Membership Services Department to ensure all those engaging with England Boxing have a first-class experience.
The role is also responsible for the accuracy of the data on England Boxing’s database (which includes the current and past member records) and to provide support to volunteers and England Boxing staff as appropriate.
Please note the job will require flexible working hours, including occasional evening and weekend work at National Championships / other EB events.
Key Accountabilities Include:
• To lead and develop the ‘Thriving Boxing Community’ element of the England Boxing strategy. In addition, help develop and deliver the broader England Boxing strategy as required.
• To develop and update the company CRM system, ensuring streamlined processes and systems to guarantee a high-quality experience for our members & volunteers.
• To oversee the day-to-day support and management of regional volunteers across the country in line with England Boxing’s policies, procedures, services & systems.
• To ensure the membership services function operates effectively and that the functions’ activities are aligned with departmental and company objectives.
• To ensure that all membership enquiries are satisfactorily managed, resolved and closed in agreed timescales.
• To manage proactive engagement with members to grow affiliation, enhance membership retention and promote England Boxing services.
• To actively review and implement cost-effective improvements in the membership services, processes, and systems.
• Ensure a high level of customer service and membership support is provided at all times.
• Ensure high-quality records are maintained.
• Manage the accurate fulfilment of membership benefits, including partner offers, DBS assessments and insurance.
• Serve as project manager for the production and distribution of membership information.
• To establish and develop good working relationships with England Boxing staff, members, regional associations, participants and supporters to ensure positive relations.
• Line-manage the Membership Services team, effectively sustaining a positive team environment, displaying high levels of motivation and team spirit.
• Manage the membership services budget
• To provide support and input into the management team as required, and specifically into the delivery of the organisation’s strategic plan and Sport England funding programme.
• To oversee the training & development of staff and volunteers in the Membership Department, and create a culture of self-improvement and continuous professional development
• To perform any other duties as reasonably required to meet the objectives of the organisation
Person Specification - Essential:
• Minimum three years’ experience in managing, developing, and enhancing membership, volunteer, or customer services.
• Understanding and awareness of individual and club membership within a sporting environment.
• Experience in setting goals, targets and measures, and subsequent implementation plans, particularly in relation to commercialisation & CRM development
• Comfortable operating in a fast-changing and challenging environment with excellent people/relationship management skills and the ability to influence and engage.
• Track record in the successful management of budgets, volunteers and staff, including their ongoing development.
• Excellent written and verbal communication skills. Along with appropriate IT skills, specifically Microsoft Teams, Word, Excel and PowerPoint.
• To be resilient and able to demonstrate leadership, and have experience operating at a management level.
• Experience of writing high-level reports, policies and strategies, particularly in relation to the practical implementation of good governance within a national sporting or third sector organisation
• Experience using insight and research methods to help better understand customer or membership behaviour, and apply learnings to improve future work
• A demonstrable understanding of the need to co-produce/collaborate with stakeholders and the impact of the same.
Desirable:
• Knowledge of amateur boxing, including technical rules and competitions.
• Experience of managing sub-committees, focus groups and/or consultations in a voluntary, sports or customer service environment
• Be able to demonstrate creativity and the instigation and production of innovative and cost-effective development programmes.
• Hold a full UK Driving Licence and access to a vehicle.
• The role will require travel throughout the country for meetings/events and work unsociable hours, including evenings and weekends (as required).
• Experience in developing grassroots sports projects. This includes writing and developing grant funding applications.
Non Charity Employer
21 - 50
Inspiring and Transforming Lives through Boxing.
The client requests no contact from agencies or media sales.
Thank you!
Event & Engagement Coordinator
Remote based in North West England. Please note, the role requires working one day a week in Manchester.
Fixed term contract: initially 12 months with potential to extend.
Job Purpose:
To plan, coordinate, and deliver a range of local events across North West England, ensuring each event is well-organised, inclusive, and engaging for local communities. The Local Event Coordinator will collaborate closely with partners, local authorities, suppliers, volunteers, and members to deliver high-quality, unique and memorable experiences.
Key Responsibilities:
- Plan and manage logistics for a variety of local member events, making sure all events are accessible and attractive to both existing and potential members.
- Liaise with relevant external and internal contacts such as venues, suppliers, CSSC’s ticketing platform, Head Office departments, and volunteers.
- Complete all relevant compliance work such as risk assessments and public liability checks.
- Develop and manage event budgets, ensuring value for money and accurate financial tracking.
- Promote events via social media, email campaigns, posters, and local press in collaboration with marketing teams.
- Manage and grow the North West’s CSSC TikTok presence, including content planning, filming, editing, posting, and community engagement.
- Demonstrate strong working knowledge of TikTok trends, algorithms, analytics, and best practices.
- Create engaging, on-brand short-form video content tailored to target audiences.
- Monitor performance metrics and use insights to optimise content strategy and increase reach and engagement.
- Stay up to date with emerging social media trends, tools, and platform updates.
- Show a genuine interest in communications, digital marketing, and social media strategy.
- Oversee event setup and breakdown where applicable, managing on-site logistics and resolving any issues on the day.
- Recruit and coordinate volunteers to assist with events.
- Evaluate event success through feedback, data collection, and post-event reporting.
Key Skills & Experience:
Essential:
- Proven experience in planning and delivering events.
- Strong organisational and time-management skills.
- Ability to manage budgets and handle multiple projects simultaneously.
- Excellent communication and stakeholder engagement skills.
- Flexibility to work evenings and weekends when required.
- Full UK driving licence and willingness to travel across the region.
- Ability to analyse member insights to inform event planning for CSSC members and to attract potential new members.
- Work collaboratively with the Regional Team to develop and implement strategies aimed at supporting membership growth and ensure positive member experiences.
- Build a rapport with CSSC volunteers and understand skillsets in order to correctly identify support necessary for events.
- Confident in using IT systems and ticketing platforms to effectively promote events across appropriate channels.
- Supporting Regional Hub Manager with member and volunteer engagement events
- Experience with processes
Desirable:
- Experience working with community groups, charities, membership organisations or not for profits.
- Knowledge of health and safety and safeguarding procedures.
- Familiarity with marketing or PR for events.
- First Aid or event safety training.
- Previous experience with ticketing platforms or willingness to learn.
- Understanding of how comms and events align with one another.
- Data literacy or willingness to understand some basic data analytics
Non Charity Employer
51 - 100
We are a not-for-profit, membership, organisation for over 124,000 colleagues from the civil service and public sector.
