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Background
About the Royal School of Needlework:
The Royal School of Needlework (RSN) is the international centre of excellence for the art of hand embroidery. Based at the historic Hampton Court Palace, we offer a range of courses, from leisure classes to degree-level education, and are home to the renowned RSN Embroidery Studio. Our mission is to keep the art of hand embroidery alive and thriving through education, innovation, and heritage.
About the Role
We are seeking a creative and enthusiastic Marketing & Communications Intern to support our marketing and communications team. This is a unique opportunity to gain hands-on experience in arts and heritage marketing, working within a small, passionate team to promote our courses, exhibitions, and embroidery studio.
Key Responsibilities:
- Assist in creating and scheduling engaging content for RSN’s social media channels (Instagram, Facebook, LinkedIn, TikTok, X).
- Support the development of marketing materials including newsletters, blog posts, and promotional assets.
- Help maintain and update the RSN website and course listings.
- Conduct research into audience trends, competitor activity, and potential outreach opportunities.
- Assist with campaign planning and performance tracking using analytics tools.
- Contribute ideas for storytelling and visual content that reflect RSN’s heritage and creativity.
- Support marketing activities around RSN events, exhibitions, and collaborations.
- Photograph and film key events in the RSN calendar for social media channels.
- Liase with external advertisers to spread the RSN’s key messages.
Internal Communications Responsibilities
- Support Internal Campaigns
- Assist in planning and delivering internal communications campaigns (e.g. staff updates, wellbeing initiatives, DEI programs).
- Draft Content for Internal Communications
- Write and edit content for newsletters, intranet posts, staff emails, and internal presentations.
- Coordinate Events and Engagement Activities
- Help organise all staff meetings and company conferences, and internal engagement events.
- Monitor Feedback and Engagement
- Track employee engagement with internal communications and gather feedback to improve messaging.
- Maintain Internal Communication Planner
- Keep track of key dates, campaigns, and content schedules.
- Manage Intranet
- Update news pages, upload stories and monitor engagement
External Communications Responsibilities
- Support Media Relations
- Help prepare press releases, media lists, and monitor coverage.
- Help with Branding and Messaging
- Ensure consistency in tone, style, and visual identity across external communications.
- Monitor External Trends and Mentions
- Track relevant news, competitor activity, and public sentiment about the organisation.
- Maintain External Communication Planner
- Track upcoming campaigns, deadlines, and content across external channels.
- Manage Media Contacts Lists
- Maintain and update media and stakeholder contact databases to support outreach and relationship-building.
Person Specification
- Currently studying or recently graduated in Marketing, Communications, Arts Management, or relevant experience.
- Strong written communication skills and an eye for visual detail.
- Interest in arts, heritage, textiles, or craft is highly desirable.
- Familiarity with social media platforms and basic design tools (e.g., Canva, Adobe Express).
- Organised, proactive, and able to work independently and collaboratively.
- Experience with email marketing platforms (e.g., Mailchimp) and website CMS (e.g., WordPress) is a plus
- Comfortable communicating with a range of internal and external stakeholders.
- Able to manage multiple tasks and deadlines with attention to detail.
- Basic understanding of communications strategy and audience targeting is an advantage.
- Experience or interest in video production, photography, or multimedia content creation is a bonus.
- Knowledge of accessibility and inclusive communication practices is desirable.
The client requests no contact from agencies or media sales.