Job Title: Digital Marketing and Brand Communications Manager
Reports to: Director
Direct Reports: None
Location: Remote
Contract: Permanent, Full Time, 37.5 hours
Salary: £27,000 to £30,000 per annum
Freedom for Animals is seeking an experienced Digital Marketing and Brand Communications Manager to work with the Campaigns and Fundraising functions to develop and grow our digital channels. The successful candidate will be a passionate and creative individual with excellent knowledge of creating and disseminating key messages about our work to a range of audiences as well as strong brand skills to communicate the brand values of the organisation across all marketing activity.
Purpose of Role:
To work with the Director, other staff and the Board of Trustees to develop and deliver an effective digital marketing and branded communications strategy to ensure Freedom for Animals is able to deliver its campaign objectives and build its brand and ensure brand loyalty.
Key Responsibilities
● To ensure all material adheres to the brand values, identity and marketing strategy, aligning this with the strategic plan for the organisation
● Plan, develop and schedule creative and innovative social media content to reach Freedom for Animals’ key audiences across a range of social media platforms including Facebook, Twitter, Instagram and TikTok
● Work with Fundraising Manager and Campaigns Manager to produce high quality content for website, e-newsletters, e-zines including key messages and high quality infographics
● Monitor and analyse Freedom for Animals social media platforms and create a set of metrics to measure social media success
● Maximise Search Engine Optimisation to ensure our key messages reach as wide an audience as possible
● Oversee brand compliance, ensuring all staff adhere to brand guidelines
● Develop a branded marketing plan with Fundraising with oversight on Campaigns activity looking for opportunities for promoting the organisation and its fundraising
● Be responsible for the design and production of all FFA printed materials, ensuring they create brand engagement, are compelling to read, working alongside Fundraising, Campaigns and other key staff
● Develop, manage and deliver the Charity’s digital strategy, aligning this with key brand values and ensuring FFA has a strong branded presence on all digital media channels
● Lead on website management, supported by Fundraising and Campaigns, ensuring all content is up to date and accurate across the FFA websites (Main, SEA LIES and mobile zoos)
● Lead on content production such as blogs and web articles, supported by Campaign staff and volunteers
● Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity
● Work with Fundraising Manager and Campaigns Manager on the delivery of a monthly e-news update
● Work with Fundraising Manager and Campaigns Manager on the delivery of Release, Freedom for Animals’ biannual Newsletter
● Work with Fundraising to develop and promote a range of branded promotional materials and merchandise
● With the Campaigns Manager, contribute to maintaining the media contacts database and an archive of press releases (online/offline)
● Ensure that Freedom for Animals has a strong branded presence at relevant events to promote campaign and fundraising initiatives
● Represent Freedom for Animals and promote our campaigns and fundraising where appropriate
● Ensure Freedom for Animals always complies with Marketing best practice and any relevant legislation
Data Management
● Work with other staff to ensure that data is kept in line with current legislation GDPR/Data Protection and that details are promptly updated when required
Finance
● Work within allocated budget
Strategic Planning
● Contribute to Operational and Strategic Plans alongside the Director and other team members, in consultation with the Board of Trustees
● Attend planning meetings and other meetings as required with the Board of Trustees
● Monitor and report on progress against relevant Operational and Strategic Plans
Human Resources
● Manage volunteers as required
● Co-ordinate and chair staff/volunteer meetings as required
Other
● Work within the policy framework of Freedom for Animals and adhere to the terms laid out in the employee handbook.
This task list is not exhaustive and the post holder will be expected to carry out any activity that is commensurate with the role of Digital Marketing & Branded Communications Manager within a small charitable organisation.
Person Specification
Essential
● Supportive of Freedom for Animals ethos, mission, vision and charitable objectives
● Broad experience of brand and delivering branding strategy and its application across all activity
● Excellent knowledge of social media channels and how to use them effectively
● Excellent communication and interpersonal skills
● Excellent editorial and copywriting skills
● Good understanding of Search Engine Optimisation
● Team player with strong interpersonal skills and a proven ability to build effective relationships with colleagues, volunteers, supporters and external stakeholders
● Ability to take the initiative and bring new, innovative and creative ideas to the table
● Ability to multi-task, manage time and manage changing priorities effectively
● Ability to travel as required, work flexible hours, including some weekend and evening work
● Ability to plan workload but also to react quickly to emerging issues when required
Desirable
● Degree or vocational qualification in Digital Marketing / Communications
● Knowledge of animal protection issues relating to animals in captivity including zoos, mobile zoos, aquariums, bird of prey centres, circuses, exotic pet trade and the use of animals in television, film and other media
● Experience of working with a grassroots supporter base
Freedom for Animals is committed to being an equal opportunities employer and is committed to creating a diverse, equal and inclusive working environment.
Please submit a covering letter and CV. In the covering letter briefly outline how your skills, knowledge and experience match the key responsibilities of the role and also the essential and desirable criteria listed in the person specification
The client requests no contact from agencies or media sales.
Hours: Full time (30 hours over 4 days)
Location: Flexible across England, Wales and Northern Ireland
Salary: Regional £49,202 to £53,252 per annum, or London £52,500 to £56,550 per annum
(London salary applicable to candidates who live in London or are based in the London office a minimum of two days a week)
The role:
This is a great opportunity to join the UK’s biggest grassroots network dedicated to protecting people and planet at a critical time for our world.
We’re looking for an experienced high value fundraiser and team leader to join Friends of the Earth as our Head of Major Giving. The role will focus on growing income and leading our passionate and well-established high net worth team, which covers Philanthropy, Trusts and Foundations and Strategic Partnerships.
You’ll be responsible for developing the Major Giving strategy, retaining our loyal supporters and attracting new, long-term funders by refreshing the stewardship and cultivation programme to encourage deliver on our growth plans in line as we develop a new strategy to answer the challenges in the external environment and ensure that we have the funds to respond to the crises of climate, nature and inequality.
We are developing a new organisational strategy, building on our proud history of working with communities to achieve change. We have longstanding partners and loyal supporters to bring with us as we evolve to meet the challenges and deliver the urgent action needed to deliver our mission.
Key Skills and Attributes we’re looking for:
The team:
The Major Giving team consists of 12 people with five direct reports, leading the sub-teams of Philanthropy, Trusts and Foundations, Strategic Partnerships and our Events function. Your team sits within the Income Generation Directorate, and you’ll work closely with colleagues across that Directorate and with our Policy & Campaigns Engagement and Community & Network Directorates. You will play a key role in promoting a culture of philanthropy and partnerships across the entire organisation as together, we strive to create lasting change in the fight against climate and nature crisis.
For more information, please see the detailed candidate information pack.
Closing date: Monday 23rd February 2026 (23:59).
Please note we only accept applications via the Friends of the Earth Application System.
We offer a competitive range of benefits, good work/life balance including a 4-day working week with no loss of pay, additional leave for sustainable travel, excellent learning and development opportunities and a vibrant organisational culture.
Our staff body is currently under-representative of People of Colour, LGBTQIA+ people and people with long term conditions or impairments. We are committed to eroding these historic barriers, so as to create a movement in which people from all walks of life see themselves in, and so we particularly encourage you to apply if you belong to one of these groups or sit at multiple intersections of disadvantage. We are committed to the Disability Confident standard and will guarantee an interview to any candidates who declare a disability and who meet the essential criteria for the role.
Friends of the Earth staff who publicly represent Friends of the Earth (including all campaigners) are not allowed to also represent a political party. This is to ensure that there can be no confusion in the minds of the public about Friends of the Earth's party-political independence. Affected staff should also seek permission from the Senior Management Team if they wish to hold a non-public facing official role in a political party. If this is an issue, please do raise this with us as soon as possible.
Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.
Registered Charity
101 - 500
We are part of an international community dedicated to protecting the natural world and the wellbeing of everyone in it.
The client requests no contact from agencies or media sales.
