Job Title: Digital Marketing and Brand Communications Manager
Reports to: Director
Direct Reports: None
Location: Remote
Contract: Permanent, Full Time, 37.5 hours
Salary: £27,000 to £30,000 per annum
Freedom for Animals is seeking an experienced Digital Marketing and Brand Communications Manager to work with the Campaigns and Fundraising functions to develop and grow our digital channels. The successful candidate will be a passionate and creative individual with excellent knowledge of creating and disseminating key messages about our work to a range of audiences as well as strong brand skills to communicate the brand values of the organisation across all marketing activity.
Purpose of Role:
To work with the Director, other staff and the Board of Trustees to develop and deliver an effective digital marketing and branded communications strategy to ensure Freedom for Animals is able to deliver its campaign objectives and build its brand and ensure brand loyalty.
Key Responsibilities
● To ensure all material adheres to the brand values, identity and marketing strategy, aligning this with the strategic plan for the organisation
● Plan, develop and schedule creative and innovative social media content to reach Freedom for Animals’ key audiences across a range of social media platforms including Facebook, Twitter, Instagram and TikTok
● Work with Fundraising Manager and Campaigns Manager to produce high quality content for website, e-newsletters, e-zines including key messages and high quality infographics
● Monitor and analyse Freedom for Animals social media platforms and create a set of metrics to measure social media success
● Maximise Search Engine Optimisation to ensure our key messages reach as wide an audience as possible
● Oversee brand compliance, ensuring all staff adhere to brand guidelines
● Develop a branded marketing plan with Fundraising with oversight on Campaigns activity looking for opportunities for promoting the organisation and its fundraising
● Be responsible for the design and production of all FFA printed materials, ensuring they create brand engagement, are compelling to read, working alongside Fundraising, Campaigns and other key staff
● Develop, manage and deliver the Charity’s digital strategy, aligning this with key brand values and ensuring FFA has a strong branded presence on all digital media channels
● Lead on website management, supported by Fundraising and Campaigns, ensuring all content is up to date and accurate across the FFA websites (Main, SEA LIES and mobile zoos)
● Lead on content production such as blogs and web articles, supported by Campaign staff and volunteers
● Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity
● Work with Fundraising Manager and Campaigns Manager on the delivery of a monthly e-news update
● Work with Fundraising Manager and Campaigns Manager on the delivery of Release, Freedom for Animals’ biannual Newsletter
● Work with Fundraising to develop and promote a range of branded promotional materials and merchandise
● With the Campaigns Manager, contribute to maintaining the media contacts database and an archive of press releases (online/offline)
● Ensure that Freedom for Animals has a strong branded presence at relevant events to promote campaign and fundraising initiatives
● Represent Freedom for Animals and promote our campaigns and fundraising where appropriate
● Ensure Freedom for Animals always complies with Marketing best practice and any relevant legislation
Data Management
● Work with other staff to ensure that data is kept in line with current legislation GDPR/Data Protection and that details are promptly updated when required
Finance
● Work within allocated budget
Strategic Planning
● Contribute to Operational and Strategic Plans alongside the Director and other team members, in consultation with the Board of Trustees
● Attend planning meetings and other meetings as required with the Board of Trustees
● Monitor and report on progress against relevant Operational and Strategic Plans
Human Resources
● Manage volunteers as required
● Co-ordinate and chair staff/volunteer meetings as required
Other
● Work within the policy framework of Freedom for Animals and adhere to the terms laid out in the employee handbook.
This task list is not exhaustive and the post holder will be expected to carry out any activity that is commensurate with the role of Digital Marketing & Branded Communications Manager within a small charitable organisation.
Person Specification
Essential
● Supportive of Freedom for Animals ethos, mission, vision and charitable objectives
● Broad experience of brand and delivering branding strategy and its application across all activity
● Excellent knowledge of social media channels and how to use them effectively
● Excellent communication and interpersonal skills
● Excellent editorial and copywriting skills
● Good understanding of Search Engine Optimisation
● Team player with strong interpersonal skills and a proven ability to build effective relationships with colleagues, volunteers, supporters and external stakeholders
● Ability to take the initiative and bring new, innovative and creative ideas to the table
● Ability to multi-task, manage time and manage changing priorities effectively
● Ability to travel as required, work flexible hours, including some weekend and evening work
● Ability to plan workload but also to react quickly to emerging issues when required
Desirable
● Degree or vocational qualification in Digital Marketing / Communications
● Knowledge of animal protection issues relating to animals in captivity including zoos, mobile zoos, aquariums, bird of prey centres, circuses, exotic pet trade and the use of animals in television, film and other media
● Experience of working with a grassroots supporter base
Freedom for Animals is committed to being an equal opportunities employer and is committed to creating a diverse, equal and inclusive working environment.
Please submit a covering letter and CV. In the covering letter briefly outline how your skills, knowledge and experience match the key responsibilities of the role and also the essential and desirable criteria listed in the person specification
The client requests no contact from agencies or media sales.
Join our dedicated Reproduction Team and bring your veterinary expertise to a programme built on ethics, compassion and exceptional welfare standards. This is your chance to play a vital role in ensuring every puppy begins life with the very best foundations.
As our Canine Reproduction Specialist, you’ll work hand‑in‑hand with our Veterinary Surgeon to support successful, welfare‑focused breeding outcomes. Your insight and care will help maximise conception rates and litter sizes, while safeguarding the physical and emotional wellbeing of every breeding dog.
You’ll champion best‑practice reproductive care, influence high‑quality decision‑making, and help ensure that long‑term comfort, health and happiness remain at the heart of every breeding choice we make.
Based at our National Breeding Centre near Leamington Spa, you’ll work 35 hours per week between 8am and 6pm, Monday–Friday. You’ll also participate in a 1 in 4 weekend rota, ensuring continuous, outstanding care for our dogs.
If you’re passionate about canine welfare and want your work to have a lasting, positive impact, we’d love to hear from you!
What You’ll Do
What You’ll Bring
What We Offer
No two people with sight loss are the same — and none of our people are either. That’s why we’re proud to offer a range of person‑centred benefits designed to support each member of staff in the ways that matter most.
Our flexible benefits package includes a generous holiday allowance, a matched contributory pension scheme and access to discounts and cashback, giving you the freedom to choose the options that work best for you. It’s our way of showing how much our people mean to us and helping you feel supported both in and outside of work.
About Us
How to apply
Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.
If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help.
As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.
If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
Our Commitment to Diversity and Inclusion
Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.
As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.
If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
Safeguarding
Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.
At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
Registered Charity
More than 1000
The client requests no contact from agencies or media sales.
