Job Title: Digital Marketing and Brand Communications Manager
Reports to: Director
Direct Reports: None
Location: Remote
Contract: Permanent, Full Time, 37.5 hours
Salary: £27,000 to £30,000 per annum
Freedom for Animals is seeking an experienced Digital Marketing and Brand Communications Manager to work with the Campaigns and Fundraising functions to develop and grow our digital channels. The successful candidate will be a passionate and creative individual with excellent knowledge of creating and disseminating key messages about our work to a range of audiences as well as strong brand skills to communicate the brand values of the organisation across all marketing activity.
Purpose of Role:
To work with the Director, other staff and the Board of Trustees to develop and deliver an effective digital marketing and branded communications strategy to ensure Freedom for Animals is able to deliver its campaign objectives and build its brand and ensure brand loyalty.
Key Responsibilities
● To ensure all material adheres to the brand values, identity and marketing strategy, aligning this with the strategic plan for the organisation
● Plan, develop and schedule creative and innovative social media content to reach Freedom for Animals’ key audiences across a range of social media platforms including Facebook, Twitter, Instagram and TikTok
● Work with Fundraising Manager and Campaigns Manager to produce high quality content for website, e-newsletters, e-zines including key messages and high quality infographics
● Monitor and analyse Freedom for Animals social media platforms and create a set of metrics to measure social media success
● Maximise Search Engine Optimisation to ensure our key messages reach as wide an audience as possible
● Oversee brand compliance, ensuring all staff adhere to brand guidelines
● Develop a branded marketing plan with Fundraising with oversight on Campaigns activity looking for opportunities for promoting the organisation and its fundraising
● Be responsible for the design and production of all FFA printed materials, ensuring they create brand engagement, are compelling to read, working alongside Fundraising, Campaigns and other key staff
● Develop, manage and deliver the Charity’s digital strategy, aligning this with key brand values and ensuring FFA has a strong branded presence on all digital media channels
● Lead on website management, supported by Fundraising and Campaigns, ensuring all content is up to date and accurate across the FFA websites (Main, SEA LIES and mobile zoos)
● Lead on content production such as blogs and web articles, supported by Campaign staff and volunteers
● Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity
● Work with Fundraising Manager and Campaigns Manager on the delivery of a monthly e-news update
● Work with Fundraising Manager and Campaigns Manager on the delivery of Release, Freedom for Animals’ biannual Newsletter
● Work with Fundraising to develop and promote a range of branded promotional materials and merchandise
● With the Campaigns Manager, contribute to maintaining the media contacts database and an archive of press releases (online/offline)
● Ensure that Freedom for Animals has a strong branded presence at relevant events to promote campaign and fundraising initiatives
● Represent Freedom for Animals and promote our campaigns and fundraising where appropriate
● Ensure Freedom for Animals always complies with Marketing best practice and any relevant legislation
Data Management
● Work with other staff to ensure that data is kept in line with current legislation GDPR/Data Protection and that details are promptly updated when required
Finance
● Work within allocated budget
Strategic Planning
● Contribute to Operational and Strategic Plans alongside the Director and other team members, in consultation with the Board of Trustees
● Attend planning meetings and other meetings as required with the Board of Trustees
● Monitor and report on progress against relevant Operational and Strategic Plans
Human Resources
● Manage volunteers as required
● Co-ordinate and chair staff/volunteer meetings as required
Other
● Work within the policy framework of Freedom for Animals and adhere to the terms laid out in the employee handbook.
This task list is not exhaustive and the post holder will be expected to carry out any activity that is commensurate with the role of Digital Marketing & Branded Communications Manager within a small charitable organisation.
Person Specification
Essential
● Supportive of Freedom for Animals ethos, mission, vision and charitable objectives
● Broad experience of brand and delivering branding strategy and its application across all activity
● Excellent knowledge of social media channels and how to use them effectively
● Excellent communication and interpersonal skills
● Excellent editorial and copywriting skills
● Good understanding of Search Engine Optimisation
● Team player with strong interpersonal skills and a proven ability to build effective relationships with colleagues, volunteers, supporters and external stakeholders
● Ability to take the initiative and bring new, innovative and creative ideas to the table
● Ability to multi-task, manage time and manage changing priorities effectively
● Ability to travel as required, work flexible hours, including some weekend and evening work
● Ability to plan workload but also to react quickly to emerging issues when required
Desirable
● Degree or vocational qualification in Digital Marketing / Communications
● Knowledge of animal protection issues relating to animals in captivity including zoos, mobile zoos, aquariums, bird of prey centres, circuses, exotic pet trade and the use of animals in television, film and other media
● Experience of working with a grassroots supporter base
Freedom for Animals is committed to being an equal opportunities employer and is committed to creating a diverse, equal and inclusive working environment.
Please submit a covering letter and CV. In the covering letter briefly outline how your skills, knowledge and experience match the key responsibilities of the role and also the essential and desirable criteria listed in the person specification
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
A rare chance to build something from zero — and see your work move millions of pounds to the world's most effective charities.
The opportunity
In recent years, some of the biggest problems in the world have gotten worse.
What gives us hope is that research-backed, scalable, but grossly underfunded ways to make progress on these problems exist.
More than 11,000 people have pledged at least 10% of their income to the world's most effective charities through Giving What We Can's 10% Pledge. Our global community gives over £63 million every year, funding malaria prevention, poverty reduction, animal welfare, AI safety research, and more.
GWWC has over 5,000 UK donors. £12.5M came from the top 300 alone in 2025. Despite this, there has been virtually no proactive relationship management. We believe there's huge potential to increase this figure with dedicated, high-quality donor stewardship.
London is GWWC's largest concentration of community members: over 2,600 CRM contacts and over 500 active pledgers. It's the natural centre of gravity for events and in-person engagement, with a rich ecosystem of high-net-worth individuals aligned with effective giving.
What you'll do
Build deep, lasting relationships with donors and pledgers. You'll proactively manage a portfolio of GWWC's highest-value community members through 1:1 meetings, calls, and thoughtful follow-up. Expect 8 to 10 meaningful conversations per week: coffees, dinners, calls.
Guide donors toward the highest-impact giving. Think of it as philanthropic advising. You're helping people think through where their giving goes furthest, directing generosity toward GWWC-recommended, evidence-backed charities. You'll also inspire people to give more, helping them see why giving more significantly and effectively can transform the impact they have with their donations.
Run high-quality donor events. Intimate dinners, networking evenings, and community gatherings. You'll have an events budget and the freedom to experiment with formats that build connection.
Re-engage lapsed and non-reporting donors. When someone takes a pledge with GWWC, they commit to giving 10% of their income to effective charities. Some donors give through our platform (where we can track it), while others give directly to charities and report it back to us. Over time, many stop doing either: our data shows recording rates drop from 60% in year one to just 22% by year five without any proactive engagement. These aren't necessarily people who've stopped caring; many have simply drifted without anyone checking in. A single outreach test to 369 lapsed donors recovered $2.3M in reported donations. You'll do this systematically, bringing recording rates to around 70% for the group of people you're engaging with.
Inspire warm leads to take a giving pledge. Follow up with people who've attended events, expressed interest, or sit in our CRM but haven't yet committed. We expect approximately 80 new pledges per year from this work.
Build the strategy. You'll build the strategy in partnership with your counterpart in the San Francisco Bay Area. This is a joint endeavour: together you'll develop the model for how GWWC does donor engagement, then adapt it for each geography to replicate globally.
What we're looking for
A social chameleon with high EQ. You can read a room and calibrate, holding your own at a black-tie dinner or a casual coffee with equal ease. Different donors need different things; you instinctively know which register to use.
Energised by getting out there. You're the kind of person who'd rather have ten meetings in a week than five. You want to be out in the world, meeting people, opening doors, and building relationships. Some weeks half your outreach will go unanswered, and that doesn't slow you down.
Highly organised and strategic. You're able to use a CRM to maximise the number and quality of interactions you have, thinking strategically about how to invest the most time on the highest-potential opportunities, whether that's inspiring new donors or stewarding existing ones to give more.
Super agentic. Give you KPI targets and a CRM and you'll build the strategy from there. You're the kind of person who doesn't need to be told what to do next, you just see what needs doing and get on with it.
You really care deeply about these issues. You find the core questions of effective giving compelling. You can talk about why cost-effectiveness matters without sounding robotic, and you come across as authentic because you actually care about these issues.
5+ years of relevant experience. In fundraising, philanthropy, donor stewardship, major gifts, high-touch relationship management, or senior sales and partnerships. We care about what you can do, not credentials, but this is a senior role that requires demonstrated experience.
Nice to haves
We definitely don't expect any candidate to have all of these.
Compensation and benefits
Benefits include:
About us
Giving What We Can is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a norm among those who can afford it.
Founded in 2009, we are best known for the 10% Pledge, where over 11,000 people have committed to donating at least 10% of their lifetime income to highly effective charities. Our larger community of ~20,000 pledgers and donors currently gives ~£63M annually, of which GWWC processes and grants £24M+ yearly through our own donation platform.
We're a lean, remote, performance-focused team. Our impact evaluation shows a 7x multiplier: every $1 spent on our operations generates $7 in donations to highly effective charities. We're committed to a high level of transparency. And we're growing fast, on track for more than 40% year-over-year growth on donations in 2026.
You'll report to: James Rayton, Director of Community & Partnerships
How to apply
You can apply by filling out the form linked in this job ad. We review applications on a rolling basis and will move quickly when we find the right person. Our process typically includes: application review → screening call → paid work test → interviews with James (line manager) and cross-functional team members → paid work trial → reference checks and interview with the CEO. We provide compensation for all work tests and trials.
If you have any questions, don't hesitate to reach out to us.
Giving What We Can is committed to building a diverse team and strongly encourages applications from people of all backgrounds.
The client requests no contact from agencies or media sales.
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