Freedom for animals jobs

Digital Marketing and Brand Communications Manager

Freedom for Animals

Remote

£27,000 - £30,000 per year

Full-time

Permanent

This job is closed.

Job description

Job Title: Digital Marketing and Brand Communications Manager

Reports to: Director

Direct Reports: None

Location: Remote

Contract: Permanent, Full Time, 37.5 hours

Salary: £27,000 to £30,000 per annum

Freedom for Animals is seeking an experienced Digital Marketing and Brand Communications Manager to work with the Campaigns and Fundraising functions to develop and grow our digital channels. The successful candidate will be a passionate and creative individual with excellent knowledge of creating and disseminating key messages about our work to a range of audiences as well as strong brand skills to communicate the brand values of the organisation across all marketing activity.

Purpose of Role:

To work with the Director, other staff and the Board of Trustees to develop and deliver an effective digital marketing and branded communications strategy to ensure Freedom for Animals is able to deliver its campaign objectives and build its brand and ensure brand loyalty.

Key Responsibilities

● To ensure all material adheres to the brand values, identity and marketing strategy, aligning this with the strategic plan for the organisation

● Plan, develop and schedule creative and innovative social media content to reach Freedom for Animals’ key audiences across a range of social media platforms including Facebook, Twitter, Instagram and TikTok

● Work with Fundraising Manager and Campaigns Manager to produce high quality content for website, e-newsletters, e-zines including key messages and high quality infographics

● Monitor and analyse Freedom for Animals social media platforms and create a set of metrics to measure social media success

● Maximise Search Engine Optimisation to ensure our key messages reach as wide an audience as possible

● Oversee brand compliance, ensuring all staff adhere to brand guidelines

● Develop a branded marketing plan with Fundraising with oversight on Campaigns activity looking for opportunities for promoting the organisation and its fundraising

● Be responsible for the design and production of all FFA printed materials, ensuring they create brand engagement, are compelling to read, working alongside Fundraising, Campaigns and other key staff

● Develop, manage and deliver the Charity’s digital strategy, aligning this with key brand values and ensuring FFA has a strong branded presence on all digital media channels

● Lead on website management, supported by Fundraising and Campaigns, ensuring all content is up to date and accurate across the FFA websites (Main, SEA LIES and mobile zoos)

● Lead on content production such as blogs and web articles, supported by Campaign staff and volunteers

● Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity

● Work with Fundraising Manager and Campaigns Manager on the delivery of a monthly e-news update

● Work with Fundraising Manager and Campaigns Manager on the delivery of Release, Freedom for Animals’ biannual Newsletter

● Work with Fundraising to develop and promote a range of branded promotional materials and merchandise

● With the Campaigns Manager, contribute to maintaining the media contacts database and an archive of press releases (online/offline)

● Ensure that Freedom for Animals has a strong branded presence at relevant events to promote campaign and fundraising initiatives

● Represent Freedom for Animals and promote our campaigns and fundraising where appropriate

● Ensure Freedom for Animals always complies with Marketing best practice and any relevant legislation

Data Management

● Work with other staff to ensure that data is kept in line with current legislation GDPR/Data Protection and that details are promptly updated when required

Finance

● Work within allocated budget

Strategic Planning

● Contribute to Operational and Strategic Plans alongside the Director and other team members, in consultation with the Board of Trustees

● Attend planning meetings and other meetings as required with the Board of Trustees

● Monitor and report on progress against relevant Operational and Strategic Plans

Human Resources

● Manage volunteers as required

● Co-ordinate and chair staff/volunteer meetings as required

Other

● Work within the policy framework of Freedom for Animals and adhere to the terms laid out in the employee handbook.

This task list is not exhaustive and the post holder will be expected to carry out any activity that is commensurate with the role of Digital Marketing & Branded Communications Manager within a small charitable organisation.

Person Specification

Essential

● Supportive of Freedom for Animals ethos, mission, vision and charitable objectives

● Broad experience of brand and delivering branding strategy and its application across all activity

● Excellent knowledge of social media channels and how to use them effectively

● Excellent communication and interpersonal skills

● Excellent editorial and copywriting skills

● Good understanding of Search Engine Optimisation

● Team player with strong interpersonal skills and a proven ability to build effective relationships with colleagues, volunteers, supporters and external stakeholders

● Ability to take the initiative and bring new, innovative and creative ideas to the table

● Ability to multi-task, manage time and manage changing priorities effectively

● Ability to travel as required, work flexible hours, including some weekend and evening work

● Ability to plan workload but also to react quickly to emerging issues when required

Desirable

● Degree or vocational qualification in Digital Marketing / Communications

● Knowledge of animal protection issues relating to animals in captivity including zoos, mobile zoos, aquariums, bird of prey centres, circuses, exotic pet trade and the use of animals in television, film and other media

● Experience of working with a grassroots supporter base

Freedom for Animals is committed to being an equal opportunities employer and is committed to creating a diverse, equal and inclusive working environment.

Application Instructions

Please submit a covering letter and CV. In the covering letter briefly outline how your skills, knowledge and experience match the key responsibilities of the role and also the essential and desirable criteria listed in the person specification

Posted by

Freedom for Animals View profile

Registered Charity

1 - 5

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Posted on: 03 June 2024

Closed date: 28 June 2024 at 14:23

Tags: Communications, Marketing, Digital

The client requests no contact from agencies or media sales.

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Digital Communications Officer

RABI

Oxford, England (Hybrid)

£35,000 to £38,000 (depending on experience)

Full-time

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Job description

Digital Communications Officer

Location: Shaw House, Oxford (Minimum of three days per week)
Department: Comms
Job Type: Full time
Contract Type: Permanent
Salary: £35,000 to £38,000 (depending on experience)

RABI is the farmers charity.

RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.

At the heart of RABI’s mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.

Over the past 25 years alone, RABI has delivered almost £250 Million in direct financial support to the farming community, whilst the charity’s professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI’s wrap-around support services continue to evolve, reaching more people year on year.

RABI is on a journey to help shape a future farmers deserve.

SUMMARY OF ROLE

This new role offers the opportunity to be part of an exciting new journey at RABI as we grow our Marketing and Communications team ahead of launching our ambitious 2025-2030 strategy. As Digital Communications Officer, you will take a lead role in planning, creating and delivering content across social media, email marketing, and digital campaigns. You will have the creative freedom to develop innovative approaches that drive meaningful interaction and measurable impact.

The role reports to the Senior Digital Communications Manager and requires close collaboration to support RABI’s digital objectives and content strategy. You will also work with the wider Marketing and Communications team and colleagues across the organisation to support broader objectives, reach multiple audiences and connect people with the charity’s work.

KEY RESPONSIBILITIES

Social Media and Content Creation

Plan, create and deliver engaging content across RABI’s social media channels in line with the communications strategy.
Create a diverse range of multimedia content (short-form video, graphics, photography, written content) tailored thoughtfully for each platform (e.g., Instagram, Facebook, LinkedIn).
Be hands-on with video creation when needed (e.g., filming short clips, editing using mobile tools or basic editing software).
Grow RABI’s image and video library by proactively collaborating with colleagues, volunteers, social media followers and external contacts to source or create engaging, high-quality content.
Carry out content A/B testing, trial new formats and recommend improvements to drive engagement.
Set up and optimise paid social media campaigns (traffic objectives) to promote services and volunteer recruitment.
Monitor, listen and engage with online communities, spotting trends, opportunities and collaboration prospects.
Provide content advice and social media guidance to colleagues managing regional pages, and champion best practice across the organisation.
Produce clear briefs for interviews, photoshoots and video production to ensure high-quality content is created for campaigns and storytelling needs.

Outreach and Community Engagement

Build strong working relationships with internal colleagues, especially those with farming backgrounds, to identify and develop authentic content opportunities.
Conduct proactive outreach to individuals, influencers, bloggers, podcasters and journalists within the farming community to share stories and promote RABI’s work.
Keep a close eye on emerging topics, new platforms, and collaboration opportunities to ensure RABI’s digital presence stays fresh, relevant, and engaging.

Email Marketing and Digital Campaigns

Plan, write, and deliver email campaigns to support teams across the charity, including fundraising and volunteering.
Create and schedule multi-stage email journeys to nurture audiences and support campaign goals.
Build and manage digital assets to support new services or campaigns, planning activity across owned and paid digital channels.
Shape campaigns from scratch from developing campaign branding and messaging to designing supporting assets.
Focus on landing page design and optimisation to support strong user journeys and improve engagement with key services and campaigns.
Support the delivery of key grant campaigns such as the Return to School and Winter Fuel grants.

Data Analysis and Optimisation

Use analytics tools to measure the performance of social media, email marketing, paid advertising, influencer activity and outreach.
Produce regular performance reports with actionable insights to improve future activity.
Assess campaign performance using tools such as Google Analytics, Meta Business Suite, and social platform insights to inform optimisation strategies.

PERSON SPECIFICATION

Essential

3 years of experience working a similar role in a marketing and communications team.
Skilled in using WordPress to update and maintain websites.
Proficiency in using design and video editing tools (e.g. Canva, CapCut).
Good understanding of website accessibility standards.
Excellent attention to detail and ability to manage multiple projects and deadlines.
Confident in creating campaign assets independently, as well as responding to briefs.

Desirable

Previous experience using email automation tools and journey builders (e.g., Mailchimp, Dotdigital).
Experience of working in the charity sector.

This role profile is not exhaustive and is subject to review in conjunction with the post holder according to future developments at RABI.

BENEFITS

28 days annual leave plus bank holidays (based on full time working).
Enrolment to Nest on commencement of employment and then opportunity to join RABI’s group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%.
Life assurance from day one.
Access to our Employee Assistance Programme.
On site parking.

RABI is proud to be an equal opportunity employer and aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI as a result of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process strives to ensure that individuals are selected only based on their relevant skills, experience, qualifications and abilities.

REF-224 152

Posted by

RABI View profile

Registered Charity

101 - 500

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Posted on: 24 September 2025

Closing date: 22 October 2025 at 23:59

Job ref: 224152

Tags: Marketing

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