Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Talent Set is delighted to be working with a leading children’s charity to recruit a Brand Marketing Manager for a 12-month fixed-term contract.
This is an exciting opportunity to join the organisation at an important stage in the development of its refreshed brand. You will lead and support integrated brand marketing activity, help embed the brand across the organisation and work closely with fundraising teams to deliver audience-led campaigns that build awareness, strengthen the charity’s reputation and support fundraising outcomes.
Key Responsibilities
- Lead and support the planning, delivery and evaluation of integrated brand marketing campaigns and activity.
- Manage projects from initial briefing through to delivery, ensuring they are completed on time and within budget.
- Ensure campaigns are rooted in audience insight and represent the charity’s brand strategy and identity effectively.
- Work closely with fundraising teams to develop integrated, audience-led and brand-building campaigns.
- Champion the brand internally and help teams understand how it should be applied across communications, campaigns and partner activity.
- Support the continued implementation and embedding of the refreshed brand across the organisation.
- Develop ways to track and measure brand performance, using data and research to produce actionable insights.
- Monitor campaign and brand KPIs, making recommendations to improve future activity.
- Lead business-critical projects involving complex stakeholder groups and support collaborative decision-making.
- Plan and manage the internal brand communications calendar.
- Identify opportunities to build the charity’s brand and lead on bringing these ideas to life.
- Champion the organisation’s audience segmentation and commission research to deepen its understanding of key audiences.
- Manage relationships with creative, research and media planning agencies.
- Monitor competitor activity and wider brand trends, sharing relevant insights and ideas with colleagues.
- Oversee the charity’s awards calendar and manage award submissions.
- Share responsibility for managing the Brand Marketing team’s budget.
The Ideal Candidate
- Strong experience of brand strategy and brand management, including implementing brand guidelines.
- Experience of leading successful marketing campaigns, from planning and audience targeting through to measurement and evaluation.
- Excellent project management skills, with the ability to manage multiple priorities, deadlines and budgets.
- Confidence managing and influencing senior stakeholders across complex projects.
- Experience of working with creative, research and media planning agencies.
- Experience of leading or commissioning research and turning findings into clear, actionable insights.
- Strong digital and data-analysis skills, with the ability to use data to improve brand and marketing performance.
- Experience within fundraising, marketing or the wider not-for-profit sector.
- A creative and audience-focused approach, with the ability to identify new opportunities.
- Excellent written and verbal communication skills, including confidence presenting to stakeholders.
- Experience within the UK health sector and a relevant marketing qualification would be advantageous.
What’s on Offer
- A 12-month fixed-term contract.
- The opportunity to play a central role in embedding and developing a refreshed charity brand.
- £45,000 salary
- 30 days Annual leave
- Hybrid working, 2 days in central London, 3 days from home.
How to Apply
To apply, please submit your CV by clicking the "Apply Now" button.
The Process
If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.
To avoid any potential delays or your application being missed, please apply solely via the "Apply Now" button.
Commitment to Diversity and Inclusion
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
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