Assistant Director Registration Jobs
We need a new Director of Communications. You’ll be responsible for helping us communicate the Gospel and the great work we do in our communities, and telling the good news stories that encourage and inspire us as we embark on our strategy to deliver the Diocesan vision to “bless the 1.5 million people” in our diocese who currently have no meaningful connection with our worshipping communities. We need someone who can catalyse everyone in the diocese to be better communicators.
The successful candidate will have a wide-ranging experience of communication matters with the ability to promote our work in a positive and strategic manner, and manage media relations proactively and effectively.
The post is based at Church House, Daresbury, with some travel around the Diocese and the option for hybrid working with up to 40% working from home. A full driving licence and access to a car is essential.
Salary: £51,515 - £55,692 per annum, dependent upon skills and experience.
The background paper, job description, person specification, and application form can be downloaded from the Diocesan website - address in copy of advertisement below.
Completed application forms should be returned to Mrs EA Geddes, Director of HR, preferably by email to (please see copy of the advertisment below or the diocesan website) or Church House, 5500 Daresbury Park, Warrington, WA4 4GE.
Informal telephone conversations with George Colville, Diocesan Secretary, are welcome - telephone number in copy of advertisement below.
Closing date: 27th May 2024
Interviews will be held on: Thursday 13th June 2024 or Monday 17th June 2024 (Please keep both dates free as we will only use one of them.)
The client requests no contact from agencies or media sales.
Are you looking for a new and exciting challenge? Do you have experience of working within health services and with volunteers? Do you have personal experience of hepatitis C or substance use or are you passionate about harm reduction services?
The Hepatitis C Trust develops projects nationally where peers use their lived experience of injecting drug use and hepatitis C to support people who have similar backgrounds.
Working collaboratively with the local Substance Misuse Service in Liverpool, we are expanding this commitment through the introduction of a Harm Reduction Peer Support Lead to support the delivery of a peer led Harm Reduction service in this area.
We are looking for a self-motivated individual who can work on their own, engage with stakeholders and have a desire to make a difference through the delivery of the service. The postholder will be responsible for recruiting and supervising peers with lived experience and facilitating primary and secondary needle and syringe distribution across the area.
We require a good standard of education, and we welcome creativity and innovation in all our work. We are a patient-led organisation – you will be working in an environment where the patient/service user/client is placed at the centre of all that you do.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
We are inviting applications for an Events Officer, to start as soon as notice period allows.
The events programme of the Institute is essential to our public profile. Rooted in the work programmes that the research team are working on, events are opportunities for us to discuss the themes of our work with other experts and senior decision-makers, and to communicate our messages to the media and wider public. All our events, whether in-person, hybrid or entirely online, are produced to a very high standard and often include high-profile speakers and audiences. Our Events Officers work with colleagues across the Institute to deliver our range of public events, roundtables, workshops and conferences.
As part of the events team, within the wider communications team and reporting to the Head of Events, you will:
- Support the design and co-ordination of the Institute’s programme of public and private events, including panel discussions, conferences, receptions, workshops and roundtables.
- Manage all logistics and marketing for timely, professional event organisation and delivery.
- Help prepare for and deliver Institute events outside of London, including our party conference programme.
- Share management of the busy events email inbox and deal with internal and external event enquiries.
For full details, including a more detailed job description and a person specification, please read our job application pack.
This role could suit people with a wide range of different experiences. If you are interested in applying but are not sure you have all the skills or experience we are looking for, please do so and give us the opportunity to consider you as a candidate.
The IfG is committed to supporting greater diversity and inclusion within our workforce, and to fostering an environment in which everyone feels welcome, supported and valued. We welcome applications from anyone who is interested in government and how to make it more effective, and particularly encourage applications from candidates who belong to groups currently underrepresented in the think-tank sector. This includes but is not limited to Black, Asian and ethnically diverse candidates, disabled candidates, and candidates from low-income backgrounds.
The Institute for Government is the UK’s leading independent think tank working to make government more effective.
The client requests no contact from agencies or media sales.