UK Programmes Officer
Location: Oldham EIC with flexibility (with some home working)
Hours: Full time
Salary: £25,000-£30,000
Main Responsibilities:
To work within the UK Programmes by providing support to Masjid Benchmarking, organising online Seminars, Support to Icare, Masjid Benchmarking, Education (Madaris) oversee and monitor Masjid Connect and Islamophobia monitoring, Publicity, supporting other areas of work of UKIM central team that may be delegated e.g. Imam CPD, Dawah, Tarbiyah.
Essentially the role is to support the Head of UK programmes to implement a varied and diverse programme of engagement to support improvement of the different programmes, masjids, branches, and departments in UKIM that require the support from UK Programmes Team.
The post is varied and ever changing depending on the needs of the members and programmes within UKIM.
Key Duties:
• To support Masjid and Branch Improvement through enabling them to undertake the self-assessment audit and then to deliver a development day based on the self-audit.
• To organise training both face to face and online that will enable masjids and branches to develop and move forward in their work programme.
• To bring on board speakers that will enable mosques to develop.
• To engage with the Dawah programme and to develop a robust programme of support to meet the needs of the department and different stakeholders. The parameters of this are still to be agreed and may involve some of the following areas it serves including new Muslims, design new curriculum, develop resources, re-develop & update websites, Unity Iftars, teach new Muslims & train daees. Based on your capacity and availability of resources to outsource where appropriate.
• To support the wider effort of masjid benchmarking by undertaking audits and maintaining contact with masjids through WhatsApp, support in delivery of development training etc.
• To support Head of UK Programmes to provide information and advice on training, workforce and funding capability development to UKIM masjids/centres and branches.
• To support in the development of and deliver high quality core training courses and materials as an integral part of our work in order to support the development of masjids, madaris and branches.
• To support development of Secretariat Function of the UK Programmes Team and to market training and funding support provision and oversee the recruitment and selection of learners.
• To support training for masjid/centre and branch learners and to recruit, induct and manage external trainers and/or consultants, where appropriate.
• To support appraisal and evaluation of UK programmes
• To provide expert support and guidance to the education department.
• To work with appropriate staff colleagues to identify and develop income generating activities that relate to provision of services from masjid/centres and branches.
• To support the Line Manager and Executive Officer to ensure that UK programmes is compliant with funding requirements.
• To keep informed of current developments in life‐long learning, good practice, funding opportunities and appropriate quality standards and to disseminate this information.
• Where appropriate work to accreditation of training to masjids/centres
• To liaise with awarding bodies to ensure that all conditions of centre membership, policies and procedures and relevant quality assurance systems are implemented and evidenced.
• To maintain the administrative systems relating to the post.
The post holder will be expected to use their initiative, be proactive and work with a wide range of people in local communities and statutory agencies.
PERSON SPECIFICATION
Education & Experience
• Experience of working with community organisations in a community development and training role E
• Experience in programme development, monitoring, and evaluation. £
• Experience of conducting needs assessments. E
• Experience of delivering training on safeguarding, health and safety, lone working, funding and bid writing. E
Training:
• Experience of delivering training to people from diverse community groups E
• Experience of developing training materials and delivering and managing a range of unaccredited and accredited training courses E
• Experience of working with Muslims communities and faith communities more broadly E
• Management qualification D
• Funding qualifications D
• Teaching qualification D
Knowledge, Skills & Abilities
• An understanding of the issues affecting local masjids and Muslims communities and the training and development needs of their staff and volunteers E
• Knowledge of Islamic beliefs and practices E
• Ability to analyse training needs and to develop a programme of learning in response to identified needs. E
• Ability to design assessment tasks and assess learners work E
• Ability to manage training provision whilst ensuring that accessibility and equality & diversity issues are addressed. E
• Ability to communicate clearly in person and in writing to a diverse range of audiences. E
• Ability to monitor and evaluate the impact of training provision and to report on these issues E
• Ability to use ICT including Word, PowerPoint, Excel and Outlook and to be administratively self‐servicing, creating on line forms, E
• Able to work some evening and occasional weekends by prior arrangement. E
• Knowledge of the charity sector. E
• Good leadership and people management skills. E
• Fluent written and spoken English. E
• Report and proposal writing skills. E
• Complex problem solving and decision-making skills. E
• Commit to withhold the integrity and standards of UKIM Relief and its values. E
You may also have experience in the following: Project Support, Project Assistant, Project Coordinator, Project Administrator, Project Management, Programme Support, Risk Management, Project Compliance, etc.
REF-213 583
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report