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Page 4 of 5
London, Greater London (Hybrid)
30,000
Full-time
Permanent

Actively Interviewing

This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!

Job description

Job Title: Commercial Marketing Executive

Reports to: Commercial Marketing Manager

Direct Reports: N/A

Kooth is a fast growing business with a social purpose. Listed on the London Stock Exchange (LSE:KOO), our mission is to provide welcoming and effective digital mental health support to the nation.

Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We are now rapidly expanding into supporting the NHS adult population, providing corporate solutions to help build mentally healthy businesses, and expanding internationally.

Role Objective

To work with the Commercial Marketing Manager to drive commercial interest in Kooth Digital Health’s services in the UK healthcare setting by supporting the delivery of multi-channel campaigns, online and in-person events and customer database management.

Responsibilities

Digital Campaign Delivery:

  • Working closely with the Commercial Marketing Manager, you will be responsible for the day-to-day management and logistics of various commercially focused campaigns ensuring deadlines are met and key milestones and metrics are achieved.
  • Assist in planning digital marketing campaigns, providing support in defining objectives, identifying target audiences, and coordinating campaign logistics.
  • Aid in the management of content on our digital platforms, such as email, social media, and online advertising, by helping with scheduling, monitoring engagement and responding to inquiries.
  • Provide assistance in the implementation and management of email campaigns, ensuring proper organisation of workflows and automated drip campaigns, and helping with metric tracking to inform continuous improvement and conversion rate optimisation efforts.
  • Support the creation of digital content by collaborating with internal and external teams to ensure materials align with campaign goals and adhere to brand guidelines and tone of voice.

Event Management:

  • Assist in planning and coordinating in-person and online events, including conferences, roundtables, seminars and webinars. Travelling domestically and overnight stays will be required on occasion.
  • Support logistical aspects of events, such as venue selection, travel arrangement, and coordinating with vendors and stakeholders to ensure smooth execution.
  • Oversee the creation and preparation of event materials as required for in-person events, and manage the use of tech solutions ensuring seamless technology-driven experiences for our online events.
  • Provide on-site support during events, overseeing set-up, managing schedules, and troubleshooting issues to ensure a positive experience for all stakeholders.

Marketing Operations:

  • Manage marketing automation platform to streamline and optimise lead nurturing, scoring and campaign execution.
  • Integrate and maintain various marketing technologies, ensuring seamless communication and data flow between different systems within the marketing technology stack.
  • Develop and implement attribution models to track and analyse the contribution of various marketing channels to lead generation and conversion.
  • Marketing Dashboards: Create and maintain marketing dashboards that provide real-time visibility into KPIs and support data driven decision making.

CRM and Database Management:

  • Oversee the quality and integrity of marketing data, ensuring accurate and up-to-date information in our CRM system (Hubspot).
  • Work with APIs to integrate the CRM with other software solutions (Hubspot, Monday, Salesforce, LinkedIn Sales Navigator and more) enhancing functionality and supporting cross-platform data exchange to map the entire customer journey.
  • Integrate the CRM with email marketing to enable personalised and automated email nurture campaigns, ensuring accurate audience segmentation and recipient targeting.

Requirements

Essential:

  • Bachelor’s or master’s degree in marketing, communications or equivalent work experience (Minimum of 3 years post graduate experience)
  • Demonstrable experience in event management as well as evidence of collaborating with a range of internal and external senior stakeholders to deliver high quality, unique in-person experiences
  • Proven track record in a previous digital marketing function with evidence of campaigns/collateral/content that you have created or contributed to and insight into their performance
  • Proven track record in developing and executing successful email marketing campaigns.
  • Proficient in managing customer relationship and content management systems, preferably HubSpot and WordPress
  • Demonstrated experience in utilizing data analytics tools for digital marketing insights.
  • Successful execution of multichannel marketing campaigns.
  • Experience in implementing CRO strategies to improve campaign performance.
  • Proven ability to efficiently manage end-to-end projects.
  • Demonstrated expertise in managing relationships with key stakeholders.

Desired:

  • Experience in crafting SEO-optimized content to enhance online visibility.
  • Familiarity with Salesforce and its applications in marketing.
  • Strong writing skills with a focus on creating compelling and engaging content.
  • Experience in planning and executing digital marketing strategies for events.
  • Experience in a similar role within health, social care or healthtech is preferred but not essential.
  • A good understanding of NHS landscape and mental health service provision in the UK

Benefits

Are you looking for a fulfilling career with attractive perks and a supportive work environment? Look no further! We're excited to offer an incredible opportunity with a range of benefits that cater to your professional growth, well-being, and work-life balance.

1. Competitive Salary:

Up to £30,000 based on experience

2. Generous Annual Leave:

Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.

3. Professional Development:

Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.

4. Financial Security:

Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.

5. Health and Well-being:

Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.

6. Life Assurance:

Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.

7. Flexible Working:

Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.

8. Lifestyle Benefits:

Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.

At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.

Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.

Request for Reasonable Adjustments:

We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.

Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.

Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.

Posted by
Kooth View profile Company size Size: 101 - 500
Posted on: 09 May 2024
Closing date: 25 May 2024 at 23:59
Tags: Marketing

The client requests no contact from agencies or media sales.