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Do you have an understanding of supporter experience and the role of stewardship, with experience in developing and delivering multi-channel supporter journeys? Would you like to help ensure that we are delivering the best possible experience for our participants?

About the role
We are recruiting for a Participant Experience Officer to join on a full-time basis, working 35 hours per week on a fixed-term contract for 12 months. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Participant Experience Officer you will work across the Events team, supporting the strategic planning, development and implementation of our Event participants’ supporter journeys. This includes working on a wide range of activities such as Memory Walk, Trek26 and third party runs and challenges.

In this role you will both advise on and directly implement multi-channel communications journeys, from the point of registration through to event day and beyond. This will include working with internal and external stakeholders to coordinate owned and paid stewardship channels, such as email, mail, social media, SMS and phone.

You will also support the testing and evaluation of stewardship across Events, ensuring continual development of our participant experience and that we are delivering the best possible experience for our participants, leading to continued engagement and lifetime value.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Tuesday 7th and Wednesday 8th July.

About you
Joining us, you’ll have experience of supporter experience within the not-for-profit sector, and a good understanding of the role of stewardship, with experience of developing and delivering multi-channel supporter journeys. You’ll be a good communicator with the ability to work collaboratively, influence and inform others.

Crucially, you’ll be able to manage a range of complex projects, meet deadlines and use problem-solving to implement solutions. You’ll also be able to interpret complex data and make recommendations based on analysis.

What you’ll focus on:

- Working with the Senior Participant Experience Manager, Participant Experience Manager and other Participant Experience Officers to oversee the supporter experience of all event participants.
- Working collaboratively with other teams, including Event Leads, Omnichannel, Data Analysis, Digital Engagement, Supporter Care and Regional Engagement to develop and maintain the best supporter experience.
- Contributing to the planning and development of event participant and volunteer stewardship journeys and deliver areas of responsibility.
- Leading and advising on the implementation of stewardship communications across a range of channels, including mail, email, SMS, social media and phone.
- Managing relationships with external agencies (including fulfilment houses) to ensure best value and optimum levels of service at all times.
- Developing robust data analysis and testing processes across events stewardship campaigns.
- Analysing the progress and impact of our supporter experiences, providing support to live campaigns and feeding into event evaluations with recommendations.

About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.  

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.  

Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for. 

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.     

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? We know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart. 

Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.

Main Purpose of Role:

· Devise and implement a mixed programme of community fundraising activities, to generate a sustainable source of unrestricted income to meet agreed targets.

Specific Responsibilities:

• Launch, implement and run innovative income generating projects to maximise donations to SWA, to look after relationships with existing donors and build on relationships created to ensure fundraising potential is optimised.
• Set up and manage a volunteer community fundraising team
• Organise and manage community fundraising activities (including digital) and events to maximise all fundraising opportunities and work to raise the profile of the SWA.
• Keep abreast of developments in the third sector relating to fundraising and have an awareness of the local competition for donations.

General Responsibilities:

Responsible for the Health, Safety and welfare of yourself and your colleagues, ensuring the duties and responsibilities are clearly understood and that legislative requirements are adhered to.

• Respect the confidentiality of all information obtained in the course of duties, perform and refrain from disclosing such information without written consent from management, except where disclosure is required by order of a Court of law.

• Maintain professional competence by complying, at all times, with the training and competence procedures set down by the Organisation. Generally, keep abreast of developments affecting your duties and responsibilities.
• Be aware of the Organisation’s Equal Opportunities Policy regarding both employees and service users to assist in eliminating all areas of inequality and discrimination.
• Become familiar with the aims, ethics and aspirations of the Organisation and to sustain and promote them. Participate enthusiastically in the growth and prosperity of the Organisation.
• Undertake any other business development/funding duties, as directed that can reasonably be accommodated within the salary range for the job and your expertise.

Job Description and Review

The job description reflects the present requirements of the post.  The description will be reviewed in consultation of the job holder as and when the duties and responsibilities change.  Such review will normally also take place at the Annual Appraisal Meeting.

Desirable

• Charity fundraising qualification
• Membership of Institute of Fundraising or other relevant professional body.
• Ability to speak Welsh

Essential

Experience 

• Minimum of two years’ experience in community fundraising with a proven track record of achieving funding target
• Experience in planning, organising and delivering fundraising campaigns, events and activities
• Developing and evaluating new opportunities for partnerships and community fundraising
• Raising funds via social media activities/digital marketing
• Experience of managing or working with volunteers to support fundraising activities

Knowledge

• Charity community fundraising
• Donations
• Proven knowledge of online fundraising tools, digital marketing and social media
• Regulatory knowledge to include Gift Aid, general data protection regulations and fundraising best practices.

Skills/Personal Qualities

• Proficiency in Microsoft Office, and experience with Customer Relationship Management software systems.
• Numerate and attentive to detail, with the ability to maintain accurate records
• Good networking skills
• A proactive self -starter who is able to work on their own initiative, managing and prioritising their work to meet agreed deadlines and targets
• An excellent communicator, with persuasive, engaging and creative writing skills
• Understanding of, and enthusiasm for, SWA’s work, mission and values
• A passion to raise funds for SWA

Other

• Full UK driving licence and access to a suitable vehicle
• Able to lift and transport equipment
• Willingness to travel locally and to work occasional evenings and weekends

We are seeking an Assistant Director – Digital and Innovation to play a central role in shaping how Villiers Park delivers and develops its programmes at a pivotal point in the implementation of our 2025-30 strategy. This role represents an exciting opportunity to lead on the development of our digital education offer and innovation work, ensuring it enhances both the reach and depth of our programmes for young people across the UK.

Villiers Park is a national social mobility charity with a strong track record of delivering impactful programmes that support young people from under-represented backgrounds to fulfil their potential. As we continue to grow, digital provision and innovation are increasingly important in enabling us to reach more students, and to do so in engaging and inclusive ways.

Digital learning and programme innovation will be critical to the next phase in our strategy, building on the foundations we have already established, including the development of our learning platform and programme model. Alongside this, Leadership Challenge continues to expand as a key national outreach and social action programme, and this role will be instrumental in ensuring its quality and impact.

Our work is possible because of a brilliant team of staff, trustees and volunteers and committed funders and partners who believe in what we do and want to make the greatest possible difference. The Assistant Director – Digital and Innovation will work closely with colleagues across programmes, partnerships, communications and fundraising, as well as external partners, to ensure our digital and programme offer is coherent, forward-thinking and aligned with our mission.

This is a unique opportunity to combine strategic leadership with practical delivery, helping to translate ambition into impact for the young people we serve.

Sarah Chick

Head of Programmes 

Job purpose

The Assistant Director - Digital and Innovation leads the development, implementation and ongoing improvement of Villiers Park’s digital education provision. This includes the design and delivery of online learning experiences, the development of digital and physical resources for use across programmes, and ensuring that digital delivery is accessible, safeguarded and aligned with the organisation’s mission.

The role also provides strategic and operational leadership for Leadership Challenge, Villiers Park’s national student outreach and social action programme. This includes programme design, partner engagement, monitoring and evaluation, and ensuring the programme is effectively resourced and financially sustainable.

Working closely with the Head of Programmes, Senior Leadership Team (SLT), Communications and Fundraising teams, and external partners, the postholder supports the development of digital innovation, programme resourcing and Leadership Challenge activity to enhance reach, impact and quality. 

Key responsibilities:

• Provide strategic leadership for the development, implementation and continuous improvement of Villiers Park’s digital education provision, ensuring alignment with our Theory of Change, priorities and values
• Lead the design and evolution of high-quality digital learning experiences, content and pathways for students, schools, parents/carers and volunteers
• Oversee the adoption and integration of digital platforms and tools, ensuring accessibility, safeguarding, GDPR compliance and scalability
• Drive innovation in digital delivery by monitoring sector trends and embedding relevant approaches to enhance reach and impact
• Ensure digital provision complements and strengthens face-to-face delivery across programmes, working closely with the Head of Programmes and Assistant Directors
• Provide strategic oversight of the use of AI within programmes, ensuring its application enhances learning experiences while maintaining safeguarding and ethical standards
• Provide strategic oversight of the development and ongoing review of physical resources, ensuring consistency, quality and alignment across programmes
• Ensure all resources are inclusive, engaging, curriculum-aligned and reflect organisational standards and brand expectations
• Maintain a coherent approach to resource development, ensuring materials support programme delivery and learning outcomes effectively
• Lead the strategic and operational development of the Leadership Challenge programme, ensuring it is high-quality, sustainable and aligned with organisational priorities
• In collaboration with the Senior Leadership Team, develop and strengthen partnerships with charities, corporates and universities to support programme growth and delivery
• Oversee the development of an appropriate recognition or award framework for participants
• Establish and oversee robust quality assurance and evaluation processes for digital and physical content and delivery
• As a member of the Senior Leadership Team, contribute to strategic planning, budgeting and risk management, and provide quarterly updates to the Board of Trustees.
• Work collaboratively with Fundraising and Communications teams to support income generation, bid development and programme promotion

This list is not exhaustive, and the post-holder will be required to undertake other tasks relevant to the role and within their capability.

Skills and experience:

• Significant leadership experience in education, youth or social mobility sectors
• Knowledge of school and college curricula and the needs of learners aged 13–19
• Proven experience in designing and/or delivering digital learning
• Strong understanding of safeguarding, digital accessibility standards and inclusive design
• Experience developing high‑quality educational resources (digital and physical)
• Ability to lead programmes, manage projects and deliver to deadlines
• Ability to build relationships with colleagues and external stakeholders to further organisational aims and fundraising objectives

Personal attributes:

• A genuine commitment to and care for social mobility and young people’s futures
• Organised and proactive, effectively, prioritising workload and delivering outcomes independently
• Strategic and forward-thinking, with an ability to see the bigger picture
• Collaborative and able to work effectively with colleagues, partners and stakeholders across different functions
• Willingness to learn and develop your own practice and experience

Additional Information:

• The postholder will be required to travel regularly to schools, events and partner organisations
• An enhanced DBS check will be required
• The postholder will hold responsibility to be one of the Deputy Designated Safeguarding Leads
• The postholder will require a full UK driving licence
• Evening work and overnight stays may be required
• Hybrid – location local to our Cambridge office or near to one of our Regional Hubs

Employee Benefits

• 26 days annual leave plus bank holidays (pro rated) and additional leave over Christmas.
• A dedicated wellbeing day for you to take at any time and three days (pro-rated) paid leave for volunteering or study each year.
• Training and professional development, including termly staff development days.
• Support from our wellbeing working group and access to an employee assistance programme.
• Opportunity to join working groups with other colleagues from across the organisation as well as wider networks such as the Fair Education Alliance.
• Flexibility in working hours.
• Additional sick pay and compassionate leave policies. 

Safeguarding

Villiers Park Educational Trust is committed to safeguarding and to providing a safe and supportive environment, which secures the well-being and best outcomes for the young people with whom we work.

Safeguarding is embedded in all aspects of Villiers Park's work and integral to the commitment we make to our schools, partners and the young people and communities we serve and work with. All employees and volunteers are expected to share this commitment by adhering to our organisational safeguarding procedures, attending regular in-house training and keeping up to date with developments in policies and legislation.

All employees and volunteers will also agree to undergo an Enhanced Disclosure and Barring Services check and successfully complete our mandatory online training courses including NSPCC Safeguarding in Schools and PREVENT training.