Jobs

British Heart Foundation (BHF) is embarking on an enterprise-wide transformation project to become a truly customer-centric organisation – where everything we do, culturally, operationally & technically, is designed to help meet audience, prospect and customer need. We will engage, win and retain more customers than ever before, increasing our impact, so we can save and improve more lives.

We are recruiting for a Marketing Automation Specialist on a 12-month fixed term contract to play a critical role in BHF’s transformation to a truly customer-centric organisation by enabling the delivery of automated, personalised, omnichannel journeys.

In this role you’ll specifically focus on translating campaign briefs and technical designs into fully operational workflows within Adobe Campaign V8 (ACC), Adobe Journey Optimiser (AJO), Adobe Real-Time CDP (RT-CDP) and Data Distiller. You will act as the bridge between technical architecture and live execution, ensuring workflows are scalable, efficient and aligned to business needs.

Working within the Digital Content & Journeys team, you’ll complement existing strengths in direct mail, email and SMS execution by introducing deep workflow expertise, enabling the team to move from campaign delivery to end-to-end journey orchestration.

Importantly, you’ll also play a key role in upskilling the wider team, embedding knowledge, standards and best practice for Adobe-based workflow development.

About you

We’re looking for someone with strong hands-on experience in marketing automation and journey orchestration, ideally using Adobe Campaign and/or Adobe Journey Optimiser. You’ll be confident building automated, multi-step, trigger-based journeys and using customer data to create relevant, personalised experiences across large-scale audiences.

You’ll bring a strong understanding of how data, workflows and campaign platforms fit together, with the ability to translate technical documentation, data models and journey designs into practical, working solutions. Experience with Adobe Real-Time CDP, Data Distiller, segmentation, personalisation and audience activation would be especially valuable.

You’ll be technically minded, detail-oriented and comfortable working in complex environments, collaborating closely with data, technology and marketing teams. Just as importantly, you’ll be able to explain technical concepts clearly to non-technical colleagues and help others build confidence in using new tools and ways of working.

We’re also looking for someone organised, collaborative and proactive, with strong problem-solving skills and a focus on creating scalable, reusable approaches. If you’re excited by the opportunity to support an enterprise-wide transformation and help shape smarter, more connected supporter journeys, we’d love to hear from you.

Working arrangements

12-month fixed term contract (from start date). Start date is as soon as possible.

This 12-month fixed-term contract role has been created to support a major digital transformation programme. In this role, you will help deliver the migration of our marketing technology platform from Dotdigital to Adobe, including the redesign of hundreds of campaigns into customer-centric journeys. This significant programme of work will run through a series of sprint cycles until May 2027, followed by a period of optimisation and hypercare until the end of this fixed term contract role.

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Could you be the reason someone remembers their experience with British Heart Foundation (BHF) for all the right reasons?

BHF is the biggest independent funder of research into cardiovascular disease in the UK. We want to power the next breakthroughs in diagnosing, treating, and preventing the world’s biggest killer.

 Join Our Team as a Contact Centre Customer Services Advisor!

At the BHF, we believe every interaction matters. We're looking for dedicated Contact Centre Customer Services Advisors to join our team and help us build long-term relationships with our customers and supporters.

Role Overview

As a Contact Centre Customer Services Advisor, you'll be the first point of contact, providing accurate, effective, and friendly responses and information.  You'll use your active listening, empathy, and problem-solving skills to guarantee a seamless and positive customer experience.

No two conversations are the same in this role. One moment you could be helping someone with a question about a donation, the next supporting a retail enquiry or helping a customer find some medical information, you will deal with varity of queries and feedback. You're comfortable switching between different topics, adapting your approach and managing multiple priorities.

Key Responsibilities:

• Responding to and resolving inbound queries via telephone, email, social media, and live web chat.
• Listening carefully, understanding needs and providing clear, accurate information. 
• Taking ownership of queries and resolving them as efficiently as possible while been empathic and providing outstanding customer experience. 
• Maintaining accurate customer records using our CRM systems.
• Working with colleagues across BHF to find solutions and improve customer experiences.

We’re currently recruiting for several permanent Customer Services Advisor roles.

What Makes You Great for This Role?

Your ability to connect with people is your superpower. You're a quick learner, curious, and can build strong relationships quickly. You get to the heart of the matter, listen, ask insightful questions, and provide the right help and build relationships with our customers and supporters.

Your empathy and enthusiasm shine through in your strong communication skills, turning every interaction into a delightful experience for our customers. You're resilient, perform well under pressure, and make customers feel genuinely valued. Confident at using technology and easily use multiple systems with experience in Microsoft Office, data entry, and databases.

Your proactive, positive “can do” attitude means that you can solve a variety of queries, giving customers the time they need. Driven by customer satisfaction, you transform challenges into opportunities, creating unforgettable experiences. Your strong administrative and time management skills help you prioritise and manage your workload effectively.

Why Join Us?

• Have a Real Impact: Help fund lifesaving research into heart and circulatory diseases—every interaction makes a difference!
• Making a difference: We focus on getting it right, first time, and you’ll take ownership of a varied and engaging workload.
• Flexible Working: Enjoy the best of both worlds with our hybrid working model, typically working four days at home and one day in our Birmingham office.
• Supportive Team: Join a fun, diverse team that values knowledge sharing, continuous improvement, and well-being.
• Training and Development: Benefit from comprehensive training and continuous support for your personal and professional growth.
• Fantastic Benefits:
  
  • 30 days annual leave plus bank holidays
  • Private medical insurance, dental health cover, and money towards gym membership
  • Pension scheme with employer contribution up to 10%
  • Full pay for 12 weeks for family leave, including maternity, paternity, and adoption leave
  • Life assurance
  • Extra paid leave of up to 10 days to support colleagues who may need more time off work

Working Arrangements

• Working Hours: Normal working hours are 09:00am to 05:00pm, Monday to Friday, with flexibility to work 11:00am - 07:00pm and some Saturdays during peak event season.
• Hybrid Role: A week typically involves 1 day a week (usually Wednesdays) in our Birmingham office (B37 7YE) to collaborate with your team and other 4 days will be working remotely at home.

Interview Process

Our interview process involves two stages:

1. Initial Stage: One-way video interview, allowing you to record responses to pre-set questions at your convenience, showcasing your personality, skills, and experiences.

1. Second Stage: Assessment Centres will be held in person at our Birmingham Office (B37 7YE) on 18th, 19th & 20th Aug 2026. Please note that these dates are fixed and cannot be changed.

Start Date & Induction:

New starters will begin on 29 Sep 2026 (non-negotiable). The induction training will last for four weeks, during which you will be required to come into the office additional days. After completing the training, this will reduce to once a week.

Are you a data‑driven digital specialist with a passion for experimentation, optimisation and improving customer journeys across digital platforms? 

At the British Heart Foundation (BHF), our Digital team plays a vital role in growing charitable income through data, experimentation and optimisation. We’re looking for a Digital CRO Specialist to help enhance our website, shop and fundraising products, improving conversion and delivering better customer experiences across our digital landscape.

About the role

In this role, you’ll support optimisation across BHF’s digital platforms, using data, research and experimentation to improve customer journeys and increase digital conversion. Working closely with teams across Digital, UX, Content, Product, Analytics, Marketing and Fundraising, you’ll contribute to key testing initiatives and the wider CRO programme.

You’ll be:

•  Supporting experimentation across the full testing lifecycle using analytics, research and development skills.
• Using tools such as GA4 and Mouseflow to analyse audiences, identify trends and inform hypotheses.
• Collaborating with cross‑functional teams to prioritise and deliver testing opportunities.
• Design, run and analyse CRO experiments.
• Monitoring, analysing and presenting experiment results with clear recommendations.
• Conducting audits of landing pages, funnels and forms to optimise conversion.
•  Supporting the development of the CRO programme and promoting CRO across the organisation.

About you

An experienced digital optimisation specialist, you will have a strong understanding of CRO, experimentation and user experience, alongside experience using A/B testing platforms and analytics tools such as GA4 and Mouseflow or Hotjar.

You’re confident using data and research to generate insights and deliver experiments, translating results into clear, actionable recommendations. You’re a collaborative communicator, able to engage stakeholders and explain complex findings effectively.

With strong attention to detail and time management skills, you take a proactive, customer‑focused and data‑driven approach. You also bring knowledge of web design principles and working experience with tools such as Figma, HTML, CSS and JavaScript, alongside a commitment to BHF’s values and cause.

Working arrangements  

This is a Fixed term contract for 12 months covering family leave.

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.