Overview
This role offers the opportunity to plan, create & deliver a variety of communications, leading on design and digital deliverables across internal & external channels for Glass Door Homeless Charity.
The Digital Communication Officer works in the Communications team, reporting to the Head of Communications & Fundraising and manage Glass Door design, web & socials.
Through this role, we will deliver a robust plan of impactful and on-brand content, raising the profile of our work and ensuring we are known amongst existing and new audiences in London
Job Spec
Editorial & Design
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Ability to produce fresh, emotive and informative content across print & digital platforms - including profiles of guests, news stories, blogs and speeches
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Lead on design and delivery across the organisation – digital & print: including posters, informative leaflets, presentations, graphics and images for social media, newsletters and website as needed
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Work collaboratively across the organisation to solicit content from other members of staff, including caseworkers, operations and fundraising colleagues to support Communications’ strategic aims
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Support the design of campaigns, appeals & events - working alongside the Head of Comms & Fundraising, and key members of the fundraising team to bring alive the vision of the campaign.
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Co-lead on our work with content producers (photographers, videographers, designers, etc), ensuring content meets Glass Door’s standards and is signed off by appropriate staff members
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Maintain Sharepoint for digital content – including photos, social images, video and written content
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Provide quality-control support (eg proof-reading and editing) on all materials outside of the Comms team and externally, ensuring all content, imagery and branding are consistent with house style and on brand
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Create & deliver video content to support the digital strategy and on an ad-hoc basis
Digital
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Manage and maintain all social media accounts in-line with Glass Door's social media guidelines, focusing on building awareness, driving traffic and increasing engagement
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Manage and update Glass Door's website in-line with the digital strategy and content planner
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Co-develop & oversee a digital content calendar
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Co-manage delivery of multiple/congruent campaigns, appeals and events to engage existing and attract new supporters, often working alongside key members of other teams including fundraising, operations and advocacy teams.
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Support with digital marketing, working closely and collaboratively with the Marketing Officer, Head of Comms & Fundraising Team to plan, track and successfully deliver paid and organic digital journeys.
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Monitor social media and advise key staff on any issues arising that could jeopardise the reputation of the charity, ensuring all Crisis Comms is managed in line with Crisis Comms Policy
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Support the development and delivery of bi-monthly internal e-newsletters.
Monitor impact
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Work closely and collaboratively with the Marketing Officer to ensure all conversions of paid promotion are tracked effectively and efficiently
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Support the monitoring and tracking of website usage
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Support the evaluation of social media and online reach, create monthly reports, and assist with evaluating the effectiveness of campaigns and appeals
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Support the monitoring and tracking Google ads and analytics
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Support the vision and production of a new website, ensuring it is on brand and meets our content and communication needs
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Monitor, assess and report to relevant teams of our content performance to ensure our channels are hives of activity and relevant to our audiences.
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Monitor and follow trends within digital and innovation to improve the organisation’s digital presence and activities
Strategy
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Co-lead on the planning and delivery of the Glass Door Communications Strategy – specifically on the digital and content plans
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Support the delivery of Fundraising key deliverables – specifically on the digital content, stories and campaign key deliverables
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Co-manage the Comms Team’s and cross org deliverables via project management platform monday(dot)com
Events
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Support co-ordination of events, by designing and delivering print and digital materials, online support to fundraisers, and representing the charity as needed in-person and online.
Other
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Attend and participate in relevant team meetings, and other ad hoc meetings when necessary.
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Undertake other ad hoc tasks as directed, such as assistance on Glass Door events and occasional administrative support to the CEO.
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Carry out the functions of the post with proper regard to Glass Door’s Equal Opportunities Policy.
Thank you!
Please note that due to an overwhelming number of applications we will be closing this role early on Monday 21 July at 9am.
A little bit about the role
As our communications officer, you will join our communications and marketing team. Part of our external relations division, the team play an essential role, crafting engaging communications that help achieve our mission and supporting colleagues across the charity to do the same.
This role is perfect for a creative comms professional with a passion for writing and storytelling. Through compelling and strategic communications, you’ll help raise awareness of Frontline’s mission, attract supporters, influence public perception, demonstrate our impact and promote our vital work.
From fundraising to programme recruitment, from influencing policy to promoting our commercial offer, our work would not be possible without the impactful storytelling you will create in this role.
If you’d like to use your storytelling skills in a fast-paced role to make life better for children at risk of harm, we’d love to receive your application.
Some key responsibilities include:
- Working with colleagues across external relations, you will identify what storytelling is needed to achieve our charity objectives and make life better for children at risk of harm.
- Manage Frontline’s social media channels, create our social media plan and engage with our followers as needed.
- You will collaborate with our Fellowship team to keep our fellows – our programme alumni – engaged with our work and young people on our advisory board to amplify their voices and incorporate their perspective.
Please review the job pack for full list of responsibilities.
A little bit about you
The ideal applicant would be an excellent writer and editor who excels in creating content for a broad range of multimedia and digital content channels. We’re looking for someone with a creative mind who enjoys actively seeking out stories to tell and deciding how and where to tell these stories so they have the most impact.
We have a fast-moving culture within the team and organisation, so we’re looking for someone who is who is well organised, details-focused and can use their initiative to do what works. You will have excellent communication skills, be able to build relationships with people and be willing to learn. There are lots of opportunities for growth and development in this role – and for the right candidate to make the role their own.
If you feel you have the skills to make a real impact and contribute to creating lasting social change for children and families, we would love to hear from you.
Important information
We have increased the diversity of Frontline’s workforce in the last 12 months, but we need to do more to have greater racialised minority representation in our senior roles. We know the value racialised minority voices bring and therefore, we are strongly encouraging applicants from these backgrounds to apply. We are also a disability confident employer and welcome applicants with disabilities.
We recognise that artificial intelligence (AI) such as ‘ChatGPT’ etc can be useful for applicants e.g. to shorten an initial draft, so we do not attempt to have an absolute ban on AI in applications. However we would caution applicants not to rely too much on AI in drafting answers to application questions. We want to hear your authentic voice arising out of your experience, and we will be looking for answers that use examples and experiences that are specific to you. You are more likely to be able to produce that kind of content yourself than an AI will.
We reserve the right to close this role ahead of the deadline once we reach a suitable number of applications, so please apply as soon as you can!
This role is ineligible for sponsorship and so all applicants must have the right to work in the UK.
Registered Charity
101 - 500
To make life better for children at risk of harm, by improving the services that support them.
The client requests no contact from agencies or media sales.