Learning and behaviour specialist jobs in Birmingham

Senior Systems Accountant

(SEO)

£42,450 to £46,636 (National)

plus an Accountancy Allowance of £5,000 pa (Fully Qualified) or £2,500 (Part Qualified)

The Government Property Agency is the largest property holder in government, with more than £2.1 billion in property assets and over 50% of the government’s office estate. We are transforming the way the Civil Service works by creating great places to work, leading the largest commercial office programme in the UK, working towards halving carbon emissions from government offices, and achieving greater value for taxpayers.  We are looking for innovative, solutions-focused people to join our team.

Representing the best covenant in the UK – His Majesty’s Government – we are leading ground-breaking programmes such as the Government Hubs Programme, Whitehall Campus Programme and Net Zero Programme, as well as delivering modern and cost-effective real estate service solutions. 

Innovation and progress are at the heart of our behaviours.  We foster a culture of lifelong learning, where curiosity and self-improvement are encouraged, and we’re dedicated to becoming a leading, inclusive employer both in the external market and throughout the Civil Service.  Our strong emphasis on Equity, Diversity, and Inclusion (EDI) is not just about driving inclusion across our organisation, it is also about ensuring our services meet the needs of government departments and the civil servants who use our spaces. 

Join our dynamic and diverse team that leads with purpose, improving sustainability, nurturing social value, driving inclusivity and flexibility, and kickstarting economic growth.  We are driven by purpose, and you can be part of it too: where you make a meaningful impact; where you influence; where your voice really matters; where you help to shape our future direction.

The responsibilities of the Senior Systems Accountant will include:

• Systems administration and maintenance for Microsoft Business Central, Proactis, Horizon and Power BI.
• Act as a finance system expert to manage and resolve day to day queries and issues occurring on the finance systems, and communicating with users.
• Provide technical guidance and day-to-day task direction to junior team members.
• Quality assure finance system inputs and output, monitor system integrations, and lead on resolving any problems that occur.
• Build, test and maintain finance system reports.
• Lead specific finance system improvements, systemising currently manual processes, and assist with finance system testing.
• Lead specific finance systems and process training to colleagues across the GPA.
• The post holder may be required to undertake additional responsibilities as expected in relation to the role and grade.

Key Skills & Experience:

• Ideally, AAT Qualified, or working towards CCAB qualification.

• Experience of using financial systems in an admin capacity, ideally Business Central, Proactis or Horizon, and have a working knowledge of finance integrations.
• Highly IT literate and experienced at using multiple software tools, including Power BI, Microsoft Excel and/or Google Sheets.
• A good understanding of financial processes and terminology, preferably in a public sector environment
• Strong attention to detail and organisational skills to meet deadlines in a fast paced environment

Behaviours Assessed:

• Working together.
• Managing a quality service.
• Changing and improving.
• Delivering at pace.

For more information contact Emma Fuller at our retained search agent, Robertson Bell at . To apply, please send your CV to .

The GPA is committed to representing the communities we serve by making Diversity, Equality and Inclusion part of everything we do. To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ+ community. 

Job role:

The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.

Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.

This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.

You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.

Key Responsibilities:

Operational leadership and team development

• Provide clear leadership across the Digital Engagement function.
• Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
• Set clear objectives, coach through regular one-to-ones and support professional development.
• Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
• Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.

Digital strategic approach and planning

• Shape and deliver an integrated, audience-led digital engagement strategy.
• Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
• Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
• Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
• Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
• Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.

Digital Marketing ownership

• Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
• Set standards for community management, social listening, risk protocols and out of hours response where required.
• Define our approach to engaging content creators.
• Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
• Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
• Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.

Email and supporter journeys

• Oversee performance and growth across paid and owned channels.
• Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
• Oversee the design and implementation of core email journeys
• Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
• Maintain a practical test plan covering audiences, messaging, creative and landing experiences.

Website content and user experience

• Lead the long term development of the charity’s website.
• Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
• Oversee page governance, templates and information architecture to support both storytelling and conversion.
• Prioritise UX improvements using evidence from analytics, user feedback and best practice.
• Ensure the site reflects our brand voice and values, with accessible content and clear journeys.

Innovation, creative approach, testing and optimisation

• Embed a culture of smart experimentation and continuous improvement.
• Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
• Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
• Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
• Encourage responsible adoption of new features and tools where they solve real audience problems.

Data, tracking and reporting

• Ensure decisions are grounded in accurate data and meaningful insight.
• Set the strategic direction for digital analytics and performance measurement.
• Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
• Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
• Promote outcome-focused reporting that complements top of funnel/brand metrics.

Stakeholder and partner collaboration (internal and external, including suppliers)

• Lead strong, respectful collaboration that gets the best from people and partners.
• Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
• Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
• Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
• Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.

Budget and resource accountability

• Hold responsibility for digital engagement budgets and resourcing.
• Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
• Track spend, approve invoices and maintain strong financial governance.
• Assess capacity and recommend when to use external support, with clear cost–benefit rationale.

Person Specification:

Knowledge and Experience:

• Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
• Demonstrable experience of leading digital engagement change projects
• Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
• Experience setting digital strategy and direction while remaining close to delivery
• Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
• Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
• Experience commissioning and managing agencies, creators and technical suppliers.
• Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
• Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.

Skills and Abilities:

• Credible, collaborative leader who can inspire confidence and momentum during change.
• Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
• Skilled communicator who simplifies complexity and brings colleagues and partners with them.
• Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
• Strong analytical skills with a disciplined test-and-learn mindset.
• Inclusive leader who sets high standards while keeping momentum and morale strong.
• Comfortable presenting to senior stakeholders and translating data into action.
• Creative problem solver who spots opportunities and moves at pace with care.
• Calm and resilient under pressure

Location:  Flexible with home working option. Travel to London required.

Contract type:  Contracted (August 2026 – April 2027)

Salary:  £44,323.14 per annum

Hours: 35 hours per week 

Closing Date: Thursday 6th August 2026 at 11:30pm

Do you have experience leading complex, cross-organisational fundraising campaigns and the ability to bring multiple teams together around a shared goal? Are you a confident fundraiser and dynamic project manager who can balance strategic planning with hands-on delivery?

Then join Shelter as Senior Fundraising Campaign Manager and lead the delivery of our flagship integrated fundraising campaign, the Winter Appeal.

About the role

As Senior Fundraising Campaign Manager, you will lead the planning and delivery of Shelter’s 2026 Winter Appeal — our largest integrated fundraising campaign and a vital contributor to the organisation’s financial sustainability.

Working across Income Generation and with teams throughout Shelter and Shelter Scotland, you will bring together fundraising, media, marketing, digital, creative, campaigns, services and retail activity to maximise income, supporter acquisition and longer-term value.

Alongside delivering the 2026 appeal against ambitious targets, you will work with the Head of Planning and Project Management to develop a multi-year Winter Appeal strategy. You will ensure future campaigns are supported by strong governance, clear milestones and robust plans that align with Shelter’s Income Generation strategy.

This is a contracted role from August 2026 to April 2027. The role offers flexible and home-working options, with travel to London required.

Role specifics

We’re looking for an experienced campaign leader who can confidently matrix manage a complex, cross-organisational project team and keep delivery progressing against agreed timelines, budgets and objectives.

You will oversee campaign governance, coordinate activity across multiple workstreams and ensure that marketing plans, media activity and creative content are fully aligned with the campaign’s audiences and objectives.

You will identify opportunities, anticipate challenges and ensure risks or barriers are understood, escalated and resolved at the earliest opportunity. You will also own key project documentation, including campaign plans, governance arrangements, risk registers and stakeholder reports.

As part of the role, you will line manage a Senior Project Management Executive, supporting their work across content development, creative delivery and performance reporting. Following the campaign, you will lead a full evaluation and establish clear, timebound improvement actions to strengthen future Winter Appeals.

You may also support other organisational campaigns, acting as a fundraising representative and ensuring income generation is embedded within their development and delivery.

Apply to be part of our team and help bring colleagues and supporters together in the fight for home.

About you

You will have experience project managing complex, cross-organisational income-generating projects and understand the opportunities and challenges involved in bringing multiple teams and priorities together.

You will also have experience developing and delivering multi-year fundraising strategies, balancing long-term strategic thinking with the detailed, hands-on delivery needed to achieve results.

You will be:

• A highly effective communicator with strong emotional intelligence
• Collaborative, flexible and diplomatic, while able to be assertive when required
• Confident influencing and negotiating with a wide range of stakeholders
• Comfortable moving between the fine detail and the bigger strategic picture
• Experienced in using a range of project management approaches, methodologies and tools
• Organised, proactive and able to bring energy and momentum to complex work

Experience of leading multi-million-pound campaigns and working across fundraising, marketing, media or other integrated campaign disciplines would be particularly valuable.

Benefits

We offer a wide range of benefits, including 30 days of annual leave, enhanced family-friendly policies, a competitive pension scheme and interest-free travel loans.

Our employees also have access to flexible working practices, salary sacrifice schemes, a tenancy deposit loan, payroll giving, a cycle-to-work scheme and an employee assistance programme.

We are happy to talk about flexible working and personal growth, and we are committed to creating a workplace where you can be yourself and achieve success based on your merit.

About the team

This role sits within Fundraising Enablement in Shelter’s Income Generation Directorate and reports to the Head of Planning and Project Management.

Fundraising Enablement provides direction, structure and specialist support to colleagues across the organisation, helping to deliver Shelter’s Income Generation strategic plan. Through expertise in planning, project management, innovation and fundraising compliance, the function enables teams to achieve their income-generating goals and supports an organisation-wide culture in which fundraising can thrive.

You will work closely with colleagues across Individual Giving, High Value Partnerships, Community and Events, Retail, and Product Development and Innovation, as well as teams including Media, Creative, Digital, Campaigns, Services and Shelter Scotland.

How to apply

Please click ‘Apply for Job’ below. You are required to submit your work history and a supporting statement. The supporting statement should include your responses to the points in the ‘About You’ section of the job description of no more than 350 words each. 

Please provide specific examples following the STAR format and ensure you demonstrate how you address the behaviours below in your responses:

• We work together to achieve our shared purpose  
• We create change and align behind our strategy

• We are open to risk and learning from our experiences

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet every day, millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement.

In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter, and we welcome you on our journey to becoming a truly anti-racist organisation.

We recognise that people from marginalised groups may face additional barriers throughout their careers. Research has shown that women and people of colour are less likely to apply for roles unless they feel they meet every requirement.

If you are excited about this role but your experience does not align perfectly with every part of the job description, please do not let that stop you from applying. We encourage you to tell us how your skills, knowledge, behaviours and experience would support your success in the role.

Safeguarding statement

Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support and enabling them to live free from harm, abuse and neglect.

All staff are expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies or accept the fees associated with them.