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Join Birthrights as Our New CEO!

Location: Remote (UK-based). Must be prepared to travel to London and other UK locations for frequent meetings with staff, funders and stakeholders.

Salary: £70,000 to £75,000 per annum, dependent on experience

Why Join Us?

• Impact: Make a real difference in the lives of women, birthing people and families.
• Flexibility: We offer flexible working arrangements, including remote work and compressed hours.
• Culture: Join a kind, progressive, and inclusive team dedicated to respectful care during pregnancy and childbirth.
• Growth: Be part of an organisation with ambitious plans for growth and innovation.

About Birthrights: Birthrights is the UK's leading authority on the rights of women and birthing people during pregnancy and birth in the UK. Our work is critical to not only transforming the experiences and outcomes for individuals but also in shifting wider policy, practice and systems. We champion respectful care during pregnancy and childbirth, ensuring that all women are treated with dignity and humanity. Our work is grounded in the belief that every woman has the right to make informed choices about her care and to be supported in those choices.

The Role: Are you passionate about making a difference in the lives of women and birthing people? Do you thrive in a collaborative and supportive environment? Birthrights is looking for a dynamic and compassionate CEO to lead our dedicated team. This is a unique opportunity to drive change, advocate for birth rights, and work alongside a group of passionate individuals committed to our cause.

Key Responsibilities:

• Leadership: Provide compassionate and bold leadership to a remote-working team, fostering a collaborative and supportive culture.
• Strategic Vision: With the Board and staff, refine and lead the successful implementation of the organisation's strategic and operational plans.
• Influencing: Lead creative and bold external campaigns, policy development, and influencing efforts to advance birth rights.
• Financial Management: Oversee financial operations, ensuring sustainability and growth.
• Fundraising and Business Development: Oversee the fundraising efforts and business development initiatives to support Birthrights' mission.
• Board Collaboration: Work closely with the board to shape and implement strategic goals.

Person Specification:

• Essential:
• Background in the charity sector.
• Genuine passion for Birthrights' cause.
• Strong people management skills.
• High emotional intelligence (EQ).
• Competence in financial management.
• Skills in business development and fundraising.
• Excellent communication skills.
• Ability to work closely with the board.
• Strategic and radical leadership skills
• Ability to oversee delivery of policy and programmes to drive impact aligned with organisational strategy and principles
• Ability to build relationships and foster strong collaborative partnerships
• Ability to lead courageously
• Desirable:
• Lived experience of birth or professional experience in maternity care or significant involvement in campaigning or representing people's rights.
• Experience in policy development and influencing.
• Experience in leading bold external campaigns.
• Experience managing remote working or hybrid teams of part-time staff
• Experience of community power building and working as part of movements for change

Our Team: At Birthrights, we believe in the power of collaboration and teamwork. Our team is close-knit, passionate, and dedicated to making a positive impact. We work remotely but stay connected through regular meetings and touchpoints, ensuring that everyone feels supported and valued. We are committed to fostering a culture of kindness, inclusivity, and mutual respect.

Equity, Diversity and inclusion: Birthrights is committed to diversity, equity and inclusion in our organisation and our external work. We know that diversity in all its forms brings more perspectives, experiences and knowledge, and it makes us a better, stronger organisation.

As an organisation, our employees have recently trained with the Queer Birth Club on LGBTQ+ competency and have undertaken extensive training with JMB Consulting on anti-racism.

We are using positive action in our recruitment as part of our commitment to EDI. This means we are actively seeking candidates from under-represented groups (people of colour, women, LGBTQ+, disabled people, socioeconomic background). If two candidates are equally qualified for the role, we will appoint the candidate with this background under the provisions of the Equality Act 2010. Please let us know if you require reasonable adjustments so we can accommodate your needs.

How to Apply: If you are passionate about advocating for birth rights and have the skills and experience to lead our organisation, we would love to hear from you. Please submit your CV to and we will forward you the candidate pack.

Webinar: Join our informational webinar on Thursday 22 May, 12.30 - 1.30 to learn more about the role. The registration link is in the candidate pack.

Application Deadline: Please submit your application by 5.00pm on Monday 9^th June, 2025.

Unifrog’s mission

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counselors to manage the progression process effectively.
 

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.
 

We have a clear social purpose, and we’re hugely ambitious. We already work with over half of UK secondary schools, and over a thousand international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer (check out this video to hear more about the Unifrog platform). 

Our next exciting step is to start working with primary schools, helping them to deliver careers and the PSHE curriculum across all year groups in primary school. Together, we’ll work to break down barriers, challenge stereotypes, and inspire children - especially those who may feel certain pathways are out of reach - when it comes to what their future might hold.

Our team is at the heart of our business and is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don’t hesitate to apply. We look forward to hearing from you!
 

We believe in the power of diversity. If you are from an ethnic minority background, we would like to strongly encourage you to apply. In advance of applying, if you have any questions about working at Unifrog, please contact Mhairi (details on our website).

 

What you’ll do

As one of our first Primary Schools Partnership Managers, you’ll play a key role growing our newest partner base and supporting primary school partners to make the most of the Unifrog platform and resources. Excellent customer service is at the heart of what we do, and you’ll make sure that all interactions with Unifrog are positive and successful. 

Your key responsibilities:

Sell Unifrog subscriptions to primary schools

• Design and deliver impactful prospecting campaigns and marketing collateral aimed at engaging potential new partners, tracking campaign performance and continually improving your approach to secure demonstrations and drive partnership growth.

• Meet with potential partners on video calls (and sometimes in-person). Understand their priorities, demonstrate the Unifrog platform and resources, and secure their subscription.

• Identify and attend conferences and events to promote Unifrog to primary school audiences, while networking and cultivating relationships for future partnership opportunities.

• Develop a sound awareness of Careers Education, Information, Advice and Guidance (CEIAG) and the PSHE Association Framework within the UK. You’ll need this to confidently navigate conversations with relevant contacts at primary schools.

 

Support primary school partners to make the most of Unifrog

• Set up new partner schools for success. Help them to embed Unifrog across their staff, student and parent community. You’ll deliver an initial staff training session then provide ad-hoc support.

• Proactively work to foster a sense of community amongst our primary school partners and think of ways to promote the sharing and embedding of Unifrog best practice across between partners.

• Achieve sky-high resubscription rates by securing partner renewals when their subscriptions come to an end.

 

What we’re looking for

• Resilient, and motivated to exceed targets: Our sales and resubscription targets are achievable but ambitious. You’ll need to be determined to meet and exceed them.

• Sales experience: You’ll be responsible for meeting sales targets so sales experience is desirable but not essential.

• Strong communication skills: You’ll be in frequent communication with lots of different people, both within Unifrog and externally – this will be in person, written, over the phone and via video call. You’ll need to be an outstanding communicator.

• Strategic and innovative: You’ll be strategic in your approach to driving growth within the newest team at Unifrog, and be innovative and creative in your solutions to any barriers along the way.

• Personable, with a track record of excellent relationship management: At Unifrog we’re known for our excellent customer service. You’ll need to provide fantastic support for your partner schools.

• Sector insight: You will be working with schools that have different contexts and priorities; you’ll need to be quick to understand how we can support them.

• Attention to detail: It’s important you have the skills and discipline to carefully check your communications to schools, your prospects and contacts in your network.

• Proactive attitude and willingness to get stuck in: You need to be excited about going beyond the core responsibilities detailed above to improve what we do and make it a success.

You will be one of the first members of our newest team at Unifrog, with the opportunity to be at the forefront of building an exciting and impactful offering for primary schools across the UK. If this excites you and you’re an energetic person who is willing to learn, we’d love to hear from you.

 

Working together

You’ll work alongside one other Primary Schools Partnership Manager and be line managed by our Partnerships Director (UK schools and Employers). You will also have daily contact with the wider Unifrog team, including our Marketing, Content and Finance teams.

 

Key benefits

Head to our jobs page for a full list of the excellent benefits we offer our team.

• Join one of ‘the best organisations to escape to’ and help transform careers and destinations in schools. 

• Become part of a committed, dynamic, and growing company. We want to build our team for the long term: if you do well, we will do our best to make sure you want to stay at the company for a long time.

• Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.

• Influence the company’s direction: we love to promote great ideas, wherever they come from.

 

Key details

• £37,485 per annum (Grade B), plus:

  • Unlimited commission, OTE of £50,000.

  • Bonuses linked to strong performance against KPIs.

• Full-time

• 28 days paid holiday per year (plus bank holidays). 

• Working hours are 9am to 5pm, Monday to Thursday, and 9am to 4:30pm on Friday – some days you may need to start earlier but you can finish earlier as a result.

• All travel expenses covered and car allowance paid.

• Full UK driving licence is essential.

• The role is remote (or hybrid for candidates in London or Edinburgh).

• Start date: as soon as possible (but no later than August 2025).

• We can only consider candidates who have the right to work in the UK.

• To discuss reasonable adjustments or any details about the role before applying, please contact Mhairi (details on our website).

 

Application process

Deadline: 10:00am (BST) Monday 19th May 2025.

Stage 1: Application form (~1 hour) ✍️

• Visit our website to upload your CV and complete the questions and tasks below. Please note that we do not review CVs at this stage of the application process so please be as specific as possible about your experience.

i. With reference to examples of your recent experience, what would make you an excellent candidate for this role? (250 words)

ii. A school we are hoping to partner with have concerns about the budget available for Unifrog. What would be your approach to securing a partnership with them for this academic year? (250 words)

iii. Tell us about a time when you had to manage conflicting priorities whilst meeting targets. What was your approach? (250 words)

Stage 2: Phone task (15 minutes) ��

• A short role play task over the phone. We will schedule these tasks throughout the application window so we encourage you to apply early.

Stage 3: Video call interview (45 minutes hour) ��

• Short pre-prepared presentation (15 mins) 

• Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions) (30 mins).

• Video call interviews will be held w/c 26th May 2025.

Your answers are an opportunity to let us know more about your motivations and experience. While we understand that candidates might want to use AI to improve parts of their application, we strongly encourage you to write your answers independently. 

Please note, we compare all answers to an AI generated answer. Where we suspect AI has been used to write the majority of the answer, this will be taken into consideration when scoring

 

Inclusion and diversity at Unifrog

• Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from.

• As a platform that supports teachers and students from a huge variety of backgrounds it’s important that our team and leadership reflects this diversity. This is something we are actively working towards and prioritising. We want to embed diversity, equity and inclusion across everything we do, continually evaluating policies and practices to make sure they are inclusive and equitable.

• To make sure everyone’s voice is heard and people have the opportunities to learn to be better allies in the workplace, we encourage the team to share what they’re celebrating, facilitate training and group discussions, and seek regular feedback about what more the company could do to help people feel included.

• To ensure that our recruitment process is consistent and fair, we anonymise your application and therefore do not see your name, personal, educational or professional background. We also randomise the order of responses so that it’s less likely that a candidate is advantaged or disadvantaged by where their answers appear compared to other candidates.