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What we do is extraordinary.
And we need a Head of Fundraising who understands all of that.
Let’s start with the obvious.
You’ll need a sense of humour for this job.
Because we work with animals and children — and both have a habit of humbling you, daily.
HorseWorld Trust rescues abused and neglected horses and gives them a second chance at a meaningful life. Some of those horses go on to support vulnerable children and young people — including those with SEMH needs, SEND and children in care — through our Discovery – Discover Horses, Discover Yourself™ programme.
What we do is extraordinary.
It is also muddy, unpredictable, emotional, joyful, heartbreaking, funny and deeply human.
About HorseWorld (the real version)
Horses are incredible animals. They’ve carried humans into war; it’s no wonder they can read exactly what a child needs, often before the child knows it themselves.
Sadly, some people still abuse and neglect them. That’s where the HorseWorld hug comes in. With us, horses are safe. They live out all year round, form herds, roll in the mud, escape occasionally (because… horses), and get to live like horses again.
Our 160-acre farm is minutes from Bristol and Bath, but feels like a different world. In winter, photoshoots and tours involve waterproofs and wellies. In summer, it’s an outdoor oasis.
We do serious work — and we also believe in joy:
· Horse Festivals
· Carol services
· Massive corporates on their knees pulling ragwort
We are kind, committed, slightly irreverent, and very proud of what we do.
Why this role exists (the honest bit)
We raise around £1.5m a year against operating costs of around £2.5m.
Fundraising needs to grow — but more importantly, it needs to work better.
This role exists to:
- grow sustainable, controllable income
- improve return on investment (ROI)
- focus on what actually delivers impact
- stop doing things that don’t (even if they’re well-loved)
You won’t be expected to perform miracles.
You will be expected to bring clarity, judgement and leadership — with empathy and humour intact.
The role (what you’ll actually do)
As Head of Fundraising & Communications, you will:
- Sit on the Senior Management Team and report to the CEO
- Lead all fundraising and marketing comms activity
- Take responsibility for income and cost-effectiveness
- Shape strategy, set priorities and make evidence-based decisions
- Personally steward a small number of key major donors and partners
You’ll lead a talented team covering:
· Individual Giving
· Major Donors & Philanthropy
· Corporate Partnerships
· Trusts & Grants
· Digital Content
- Data, CRM & Compliance
You’ll also work closely with our Heads of Equine Welfare and Discovery to fundraise for our work with vulnerable horses & children.
Who this role is for
You’ll probably thrive here if you:
· Are an experienced charity fundraiser who’s seen how things really work
· Understand that “more activity” is not the same as “more impact”
· Care about ROI and relationships
· Can make tough decisions without losing kindness
· Are both proactive and adaptable
· A great communicator and relationship builder
· Are comfortable talking to Trustees one minute and standing in a muddy field the next
· Can laugh when a horse wanders into a carefully planned moment (because it will)
You don’t need to be an equine expert — but you do need to like animals, people, and the beautiful messiness of both.
What we offer
· A genuinely senior SMT role with real authority and Board backing
· Space to think, not just react
· A values-led organisation that tells the truth
· A team that works hard, laughs often and cares deeply
- Horses who will keep you grounded (sometimes literally)
Final thought
This is not a polished, corporate fundraising role.
It is a meaningful one — rooted in rescue, recovery, growth and second chances.
If you want to lead fundraising in a place where the work matters, the people are lovely, the horses are honest, and humour is not optional — we’d love to hear from you.
Key Details
Salary: £50,000 per annum depending on experience plus benefits
Hours: 35 per week (Mon–Fri, some weekends)
Location: HorseWorld Trust, Bristol
Reports to: CEO
DBS required
Application Details
To apply for this role please complete the application form (available to download from our website or contact us to request the form).
This role is subject to a DBS check, and you will be required to provide proof of your right to work in the UK. We are a Safer Recruitment organisation and this is mandatory.
The client requests no contact from agencies or media sales.
Bowel Cancer UK is the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have employees working across four nations in England, Wales, Scotland and Northern Ireland. Thanks to the generosity of our community, we’re in a privileged position to be able to deliver our ambitious new strategy, On a Mission. There are huge challenges facing bowel cancer patients across the UK and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a world where nobody dies of bowel cancer.
Job Summary
This role forms a key part of a new Strategy & Insight Team at Bowel Cancer UK, which seeks to build core capabilities to enable us to be as effective as we can be for people affected by bowel cancer. The Audience Insight Specialist will be an internal leader, building our capability to understand our core audiences and the people we need to reach to achieve our strategic goals. You will support a cultural shift in how the charity takes an audience-led approach to planning, decision-making, and communications, as our CRM, data infrastructure, and Strategy & Insight functions continue to develop. Making best use of internal and external sources, you will distil data into meaningful insight, tailored to different audiences. You will support a consistent approach to audiences across the organisation, while flexing to meet the needs of different teams, ensuring that any understanding of audience is rooted in evidence.
Safeguarding
Safeguarding is everyone's responsibility and at Bowel Cancer UK we are committed to safeguarding children, young people and vulnerable adults and we expect all staff and volunteers to share this commitment.
Successful candidates may be subject to either a satisfactory basic, standard or enhanced DBS check from the Disclosure and Barring Service (DBS) dependent upon the role.
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role Purpose
As Head of Creative & Content, you will shape and champion the creative vision of Child Bereavement UK. You’ll lead the development of a bold, purposeful content and creative strategy that brings our mission to life, ensuring every story, campaign and asset is high-quality, evidence-based, accessible and emotionally resonant across all channels.
You’ll set the creative direction and ensure everything we produce is consistently compelling, inclusive and impactful, delivering outstanding user experiences that truly connect with our audiences.
This role leads the full content lifecycle, from strategic planning and innovative production to governance and evaluation. You’ll drive creativity that supports income generation, strengthens service delivery and grows brand awareness, making sure our content doesn’t just inform, but inspires action and change.
Main Responsibilities
1. Leadership, Team Management & Administration
- Work alongside the Director of Marketing & Communications to lead the Marketing & Communications team, ensuring there is a clear direction of travel, an understanding of purpose and exemplary culture embedded to drive future success.
- Provide clear leadership and direct line management to the Brand Lead and Content Creator.
- Build a high-performing content function with strong planning, evaluation and cross-functional collaboration.
- Support and mentor a network of volunteer content creators.
- Champion innovation, best practice and a user-centred approach to content.
- Proactively formulate appropriate, strategic and creative responses and pitch new ideas for campaigns and activities.
- Oversee the content strategy for all level 1 output, and seasonal appeals and campaigns.
- Effectively manage expenditure across all content workstreams in line with agreed expenditure budgets.
- Ensure that the recording of permissions and consents is adhered to in line with our policies and procedures and in accordance with GDPR.
- Deputise for the Director of Marketing & Communications when required.
2. Creative and Content Strategy & Governance
- Set, implement and continuously evolve the organisation-wide content strategy, ensuring alignment with strategic aims and audience needs.
- Oversee content systems, processes, policies and tools to ensure consistency, quality, accessibility and compliance.
- Develop a sensitive and safe lived-experience content strategy, ensuring safeguarding standards are met and contributors are appropriately supported in partnership with service teams.
- Identify and pursue content collaboration opportunities to enhance reach, impact and brand visibility.
- Manage the content budget and ensure effective prioritisation and resourcing.
3. Content Creation, Management & Delivery
- Lead delivery of high-quality cross-channel content, including copy, editorial, design and audio-visual assets.
- Develop and provide creative direction for content-led campaigns.
- Grow and manage a library of level 1 and evergreen content.
- Identify new and emerging content opportunities appropriate content opportunities using market insight and analytics to continuously develop Child Bereavement UK’s content position.
- Create, assign, commission and manage a diverse range of evergreen and project specific multimedia content including but not limited to video, audio, design and copy.
- Maintain a robust content production schedule to support organisational priorities.
- Quality-assure and ensure all content meets visual identity, user experience, accessibility, safeguarding and GDPR requirements.
- Support colleagues with interviewing service-users, professionals, staff and supporters and producing high-quality case studies for use across channels including the Impact Report, website, publications, social media and fundraising materials.
- Support and guide colleagues with basic content production duties as needed.
4. Brand & Information standards
- Provide line management and leadership to the Brand Lead to oversee brand (design, editorial and audio-visual) standards across all key external communications.
- Support the Brand Lead to identify and steward brand opportunities and collaborations.
5. Insight, Evaluation & Reporting
- Lead ongoing insight and research activities to assess content effectiveness and identify gaps or opportunities.
- Monitor and analyse content reach, performance and effectiveness producing regular reports for senior leadership.
- Adopt test-and-learn approaches (e.g., A/B testing and insight sharing) to drive continuous improvement.
6. Collaboration & Stakeholder Engagement
- Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic content needs.
- Partner with bereavement services, income generation and participation teams to identify and maximise high-value content opportunities.
- Collaborate with brand and marketing colleagues to deliver projects aligned to the marketing strategy and comms plans.
- Liaise with creative agencies, media partners and freelance suppliers.
- Foster strong cross-charity relationships to ensure coherent messaging and shared learning.
All Staff
- Contribute to the vision and mission of Child Bereavement UK; whilst embedding the values into your daily work activities.
- Promote equality of opportunity and diversity in accordance with Child Bereavement UK policy.
- Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
- Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the Quarterly review process and participate in training agreed with your line manager.
- Recognise and champion the lived experience of children and young people with bereavement within your work.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Child Bereavement UK policy.
Person Specification
Essential
Experience & Knowledge
- Proven experience developing and delivering an organisation-wide content strategy.
- Experience leading a content or editorial function in a complex organisation (charity, health, social care or similar desirable).
- Proficient in graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
- Strong track record for producing and overseeing high-quality written, digital, graphic and audiovisual content.
- Experience commissioning and managing agencies, freelancers and creative partners.
- Demonstrable experience creating or stewarding sensitive or lived-experience content, including safeguarding, trauma-informed practice and GDPR compliance.
- Experience of embedding and adhering to content governance and policy.
- Experience managing a team of content specialists and/or volunteers.
- Experience working collaboratively across multiple directorates and with subject matter experts.
- Experience using insight, analytics, testing and research to evaluate content performance and inform decision-making.
- Strong project management experience, managing multiple concurrent content projects and deadlines.
- Strong understanding of accessibility, UX principles, brand management and content governance.
Skills
- Excellent copywriting, editing and storytelling skills across multiple formats and for diverse audiences.
- Skilled in producing high-quality video and audio content, including hands-on skills in filming, recording and editing.
- Ability to translate complex or clinical information into clear, engaging content. Ability to set strategic direction and translate it into actionable plans and workflows.
- Strong ability to prioritise, allocate resources and manage competing demands.
- Ability to balance creative ambition with commercial or organisational objectives.
- Skilled in coaching, mentoring and motivating individuals and teams.
- Strong interpersonal and relationship management skills, with the ability to influence internal and external stakeholders.
- Ability to interpret data, identify insights and make evidence-based recommendations.
- Excellent attention to detail and commitment to editorial quality.
Attributes & Values
- Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
- Collaborative, approachable, and able to build trust across teams.
- Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
- Highly organised, resilient and able to work independently in a remote environment.
- Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
- Willingness to undertake relevant training and development opportunities.
- Willingness to be flexible work to meet organisational need.
- Ability to undertake periodic UK travel and represent the charity at meetings and events.
Desirable
- Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
- Understanding of bereavement and the needs of bereaved children, young people and parents.
- Previous experience in a Head of Content or similar leadership role.
- Experience of leading in-house and external creative teams.
- Background in storytelling, editorial or publishing environments.
- Experience of delivering large-scale content programmes across multiple channels.
- Familiarity with CRM systems such as Salesforce.
- Experience managing or supporting lived-experience contributors, ambassadors or volunteers.
- Knowledge of digital marketing principles (e.g., SEO, user journeys, content optimisation.
- Active engagement with creative or content industry networks
Recruitment Timetable
Application deadline: 27th May 2026 at midnight
First Stage Screening Interviews – on-going
You may be asked to attend a 10-minute Screening Interview on MS Teams with the Hiring Managers for the vacancy, to assess your suitability for the role. During the interview, you will be asked two skills-based questions.
Second Stage Interviews – Friday 5th June
If you are progressed to a second stage interview, you will be invited to attend a 1-hour formal interview on MS Teams with the Hiring Managers for the role. It is our policy to share the role-specific interview questions with applicants ahead of the interview, to aid their preparation. You may also be asked to complete an interview task, which will also be shared with you in advance.
The client requests no contact from agencies or media sales.
