This new role has been established to lead and implement the audience and business growth
strategy for ICA audiences alongside developing and delivering a sustainable, entrepreneurial
and revenue generating business growth model.
KEY RESPONSIBILITIES
Strategic Philanthropy
- Lead, develop and implement a Business Growth strategic plan that brings a mix of
sustainable income derived from individual giving, trusts and foundations and corporate
sponsorships - Work with the Director to develop strategic revenue generation opportunities across the
business and key ICA stakeholders - Lead a Fundraising team to research prospective donors and supporters and build a
pipeline of donor acquisition, including bespoke donor packages - Collaborate with strategic partners on the development of compelling partnership
funding/income/business growth proposals - Maintain an overview of trends and developments in fundraising and business growth
across the artistic and cultural sector - Contribute to business growth and fundraising forecasts to the annual and longer-term
strategic business planning process. - Ensure effective CRM measures are in place and leading on timely and applicable
communications to key stakeholders including audiences, funders and members - Alongside the Director, personally steward relationships with major individual donors
and key decision makers in trusts and foundations - Lead on data collection processes and analytics in relation to audiences, participants and
donors.
Audiences & Communications
- Lead, develop and implement an Audiences and communications strategy alongside the
ICA’s internal and external colleagues and PR agencies - Lead marketing campaigns for ICA’s work and manage a range of activity that supports
ICA to meet its organisational objectives - Maintain and develop ICA’s brand in international, national and local markets, ensuring
ICA’s identity is maintained across all communications channels - Oversee the ICA platforms including its website, socials, media and the overall user
experience to ensure that they serve the organisational objectives - Develop and deliver a coherent marketing and communications strategy that promotes
ICA, and enables the institution to meet its income targets - Develop, implement and maintain ICA’s overall digital and social media strategy
- Stay appraised of new opportunities for promoting ICA
- Alongside the Director and in consultation with ICA’s external PR agency as needed, lead
on PR strategy and response plans - Provide support, direction and guidance for any crisis PR and comms strategies,
overseeing their subsequent implementation - Ensure due diligence to GDPR is met across ICA’s Marketing and Communications
activity - Oversee data collection processes and analytics in relation to audiences, participants
and donors - Control the marketing budget to ensure that resources are managed as effectively as
possible, and that all spend delivers against key departmental objectives.
Governance & Reporting
- Ensuring all fundraising and business growth activity is ethical and fully compliant with
relevant UK charity and financial management regulation - Leading the Fundraising team to complete all business growth/fundraising reporting as
required including Arts Council England NPO reporting - Reporting to the Director and Board of Trustees on the strategy and delivery of the ICA’s
business growth with the ability to flex and respond effectively when variances arise - Reporting to the Finance and Audit sub-committee
Team Management
- Play an active and highly collaborative role as a full member of both the Executive
Leadership Team and Senior Leadership Team - Line Manage roles of Senior Development Manager, Development Manager, Audience
and Marketing Manager, Membership Manager, Editions Coordinator, Ticketing &
Membership manager, ensuring person specific objectives are set in line with the ICA’s
strategic mission & KPIs, as well as supporting staff’s ongoing development and
appraisal processes - Contribute to the wider organisation’s implementation of business initiatives and
transformation - Working alongside members of ELT and SLT, deliver a consistent, empathetic and
pragmatic leadership
KEY REQUIREMENTS
- Extensive and tangible experience in developing and delivering a communications
and audience development strategy within the arts and culture sector - A demonstrable experience in business growth and implementation especially in
relation to revenue opportunities, trusts and foundations, individual giving and
corporate sponsorship ideally within the arts and culture sector - Experience of personally managing relationships with high value individual,
organisational and institutional donors - A clear track record of meeting income targets
- A clear track record of effectively managing both internal staff members and external
consultants/agencies and audience development strategy and implementation within
the arts and culture sector - Knowledge of the practical application of effective CRM systems both across audiences
and funders - Awareness of legislation governing fundraising activity by charities in the UK.
WHAT IS START NETWORK?
Our purpose is to be a catalyst for system-level change that improves the efficiency, effectiveness and ethics of humanitarian action. We do this by working as a network to develop, test & spread new ways of collaborating and resourcing locally-led crisis response and anticipation.
Our current membership is made up of nearly 100 local, national and international NGOs based all around the world. We also support 10 national and regional hubs made up of civil society organisations and NGOs as our vehicle for devolving power, resources and accountability.
OUR SOLUTIONS
DECENTRALISNG & LOCALLY-LED ACTION: Shifting power and resources and decentralising decision-making to locally led networks and organisations.
EARLY & RAPID FINANCING: Building a global financing system that reduces risk, anticipates, and acts ahead of predictable crises.
COMMUNITY-LED INNOVATION: Incentivising innovative, locally led, and contextual solutions and learning from them together with people affected by crises.
For more information about Start Network and what we do, please visit our website.
OUR VALUES
WE PUT PEOPLE FIRST: Communities come first in our decision-making and programming.
WE ARE BRAVE: We have great ambition and are willing to explore new things and take risks to achieve it
WE OPERATE COLLECTIVELY: We leverage the value of working as a network, sharing risk and resources, and learning together.
WE ARE INCLUSIVE: We see the value in diverse perspectives and work to remove the barriers that prevent voices from being heard.
WE ARE OPEN: We work transparently and with integrity, building mutual trust in all levels of our work, from governance to programming.
WE ARE ETHICAL: We behave and operate based on key principles of anti-racism, non-discrimination, and anti-colonialism. This is a work in progress.
JOB PURPOSE
This role will support the planning and delivery of digital projects and campaigns that aim to raise awareness of the Start Network, build engagement across membership and support the Start team to work in effective ways. The postholder will create, edit and share digital content, manage online communities and will support the planning, development, maintenance and management of digital platforms.
The post-holder will produce and edit a wide range of digital content, including written content and digital media. The post-holder will also support the day-to-day engagement of stakeholders on digital platforms, such as social media, collaboration platforms and other engagement tools. The post-holder will have a good knowledge of best practise in digital while being able to use data to evidence the effectiveness of content and campaigns.
The post-holder will also manage or support new digital developments, such as data visualisation, that will increase stakeholder engagement in our work. Working closely with stakeholders and colleagues, the post holder will support projects to ensure they meet business and audience needs and that they are delivered on time and on budget.
This role will also coordinate third party suppliers in this process.
This role will be full time, based in the UK or another country of Start Network’s operations with occasional travel required.
KEY ACCOUNTABILITIES
COMMUNITIES AND CONTENT
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Coordinate the day-to-day communications of Start Network programmes on social media channels. Take part in planning and coordination of content for all social media channels, in line with digital engagement strategy.
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Create and share multimedia content for social media and website (such as gifs, images and video) to build engagement with audiences around the world. Collaborate with Graphic Designer, Communications Officer and external agencies and freelancers in production of high quality content, in line with Start Network’s brand guidelines.
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Manage day to day interaction with online communities (including social media, internal and member communities), track engagement, respond to enquiries and generate conversation.
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Advise colleagues on how to use and manage social media and digital communities for greatest impact – Work with the Digital Manager and Communications Manager to deliver training for staff, introducing new platforms and digital tools to the team.
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To assist with the marketing and promotion of Start Network’s content across the website, newsletters and social media channels and to contribute to Start Network’s marketing strategy as required.
DIGITAL PLATFORMS AND WEBSITE
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Work together with the Digital Manager to manage the development of digital platforms, working with internal colleagues and external developers to identify and deliver a range of projects.
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Maintain website content day-to-day, publishing news and blogs, resources, events and updating landing pages. Working with teams across the organisation on updating all pages regularly.
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Make changes to the website based on data, audience, (UX) and expert research to improve accessibility, search engine optimisation (SEO) and the overall experience of our users.
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Maintain the Start Network website day-to-day, identifying bugs, escalating internally and working with the developers to deliver solutions. Provide website, social media and newsletter activity reports and statistics and evaluate them in conjunction with the Communications Officer.
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Maintain a Digital Asset Management system Canto; collating and storing photos and sourcing appropriate stock images.
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Support the day-to-day delivery of digital projects fulfilling the organisations communications and digital objectives. These might include development of maps or other data visualisation tools and microsites.
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Support effective development and use of internal platforms, Including our data management and CRM platform (Salesforce), and document management tool (Box) while maintaining high standards of data security and privacy.
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Ensure inspirational, informative and educational content for Start Network and its key programmes is shared regularly through the Start Network website and other digital channels, including e-newsletters and social media.
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Work with colleagues and members to edit high quality content in a variety of media, including photography, design, animation and video content.
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Contribute to building a strong organisational digital culture, design and support training delivery to all staff.
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Work together with the colleagues from the Communications team to provide advice and support to colleagues to raise the quality and effectiveness of content across the Network, through templates, guidance and training.
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Together with Events Coordinator and Digital Manager, provide technical support to online events, meetings and webinars.
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Manage the digital inbox and ensure enquiries are dealt with swiftly.
START NETWORK CULTURE
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To carry out the responsibilities of the role in line with the Start Network Code of Conduct and with a commitment to safeguarding adults and children
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A commitment to the Start Network vision, principles, values, and approach
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The Start Network team is an agile group of individuals who use their experience and skills across the network, so flexibility to work in and with different teams and functions is a part of our culture.
PERSON PROFILE
SKILLS AND EXPERIENCE
ESSENTIAL
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Experience of managing social media platforms, including advertising and using scheduling and monitoring tools such as Sprout Social
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Experience of digital marketing and the use of different tools, formats and channels
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Graphic design and/or video editing skills - including experience of using Adobe design software and Canva
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A strong understanding of digital content best practice. This includes SEO, accessibility and UX.
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Passion for creating quality digital content that is informative, engaging and inspires change.
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Confident using a content management system (CMS) to create and edit content on a website (preferably Drupal)
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Proficient use of Google Analytics and other digital tools to review the performance of content and make changes to improve it.
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Organised and proactive: you will be able to work on multiple projects together with day-to-day tasks and meet deadlines.
DESIRABLE
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Motion graphics and animation skills
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Knowledge of Salesforce
The client requests no contact from agencies or media sales.