Marketing Assistant Jobs
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Join our team as Head of Member Acquisition and Engagement, helping us to support teachers, champion great teaching and raise the status of the profession by helping us continue to grow our membership and retain existing members. In this exciting new role, you will identify, develop, promote and evaluate programmes and initiatives to attract and retain members.
Job Title: Head of Member Acquisition and Engagement
Reports To: Associate Director: Partnerships
Salary: £40,000- £44,000 FTE (pro-rata based on hours) depending on experience
Contract: Part-time, permanent. We are open to discussing flexible working options.
Hours: 21 hours per week (0.6 FTE).
Benefits: Flexible working, generous annual leave, 8.5% employer pension contribution, Paycare, individual and team professional development/learning budget. A full list of our benefits can be found here.
Based: Office. We have a central London office and this role does require some office attendance to support the membership function. While this role is considered as office-based, we are happy to discuss hybrid-working options.
Start date: 1st July 2024, subject to any notice period.
Deadline: Applications will close on 7th May 2024. A task and competency based interview will take place over two rounds. First round interviews to take place on 13th and 14th May 2024. Second round interviews to take place on 21st and 22nd May 2024.
Application: Please apply by uploading your CV and cover letter. Please use our guidance when writing your cover letter. We encourage you to apply promptly as we will be reviewing applications as they are received and may complete the process earlier than expected if an excellent candidate is identified at an early stage.
The Organisation
The Chartered College of Teaching is a a charity and the professional body for teachers. We are working to empower a knowledgeable and respected teaching profession through membership and accreditation.
We are dedicated to bridging the gap between practice and research and equipping teachers from the moment they enter the classroom with the knowledge and confidence to make the best decisions for their pupils.
Our activities mainly focus on four key areas:
- membership
- teacher accreditation
- teacher CPD
- online and print resources
Since opening membership in 2017, we have grown rapidly. In total our work reaches nearly 50,000 teachers and more than 3 million young people. In 2020 we published reports ‘Education in Times of Crisis’ around the impact of lockdown which have since been cited in educational reports and academic papers; in 2021 we won the Memcom award for ‘Best magazine for a Professional Association or Membership Organisation’; in 2022 we celebrated the graduation of over 246 teachers from our Chartered Teacher and Chartered Teacher (Leadership) pathways. We are a growing and multi-skilled team of 30 people, supported by a Board with a significant track record of experience in a range of fields. Our business plan focuses on growing membership and Chartered programmes and providing meaningful professional learning opportunities for the teaching profession. This role will support us to deliver an excellent service to our members and those engaged with our CPD pathways, publications and research activity.
Requirements
We are looking to recruit a Head of Member Acquisition and Engagement on a part-time contract. This is an exciting new role that will play a key part in our continued growth and will make a real impact on the teaching profession; we are looking for someone who believes in our mission and the work we do.
Working closely with the Deputy Chief Executive, Associate Director: Partnerships and the Marketing and Communications Manager, the Head of Member Acquisition and Engagement will take a lead on activity related to attracting and retaining our individual teacher members, including developing, rolling out and evaluating recruitment and retention programmes, initiatives and campaigns for current and prospective members. The successful candidate will be confident using data to inform decision-making and monitor progress towards membership growth targets and have the ability to work well independently and within a team.
Reasons why this role could be great for you:
- You will have the opportunity to drive membership growth through new programmes, initiatives and campaign, informed by data
- You will work collaboratively with many of the team across the charity, including as a member of our senior management team
- You will help to grow the professional membership organisation for the teaching profession and be part of the team driving the organisation forward.
Main area of work
The majority of your time will be spent developing, implementing and evaluating strategies to secure individual membership growth, including through retaining current members and attracting new members.
The role is ideal for someone who enjoys building relationships externally and working with a range of colleagues across the organisation. You’ll be an expert on our products and services, and you’ll use our CRM system and other data sources to understand membership trends, challenges and opportunities.
You will ensure the Chartered College of Teaching is responsive to the needs of the sector, making sure that we understand our members and ensuring that every member gets maximum value from engagement with our products and services.
Additional areas of work
- Working closely with the Marketing and Communications Manager, planning recruitment campaigns and strategising content and resources for membership initiatives
- With the Associate Director: Partnerships, ensuring join-up between group membership sales and individual member sales
- Promoting and representing the Chartered College to potential members at events
- Working with the Membership Manager to ensure a seamless experience for members from their first interaction with us
- Recording, presenting, formatting and analysing data in a variety of ways to report to colleagues and stakeholders, including against KPIs.
- Performing other activities as and when required to support the wider team to achieve the charity’s goals.
Alongside your main areas of work, you will also participate in meetings and be encouraged to participate in CPD learning activities and training to maintain and develop your knowledge and skills.
You don’t need to have expertise in absolutely all areas, but we’re looking for someone who is motivated by our vision and truly passionate about membership growth and supporting teachers. Systems you would be using include Salesforce, DotDigital, Google Workspace, Zoom, Submittable and Slack.
Experience and skills:
- Experience in a sales or business development role (essential), with experience of membership or subscription sales highly desirable
- Experience working in the education sector (highly desirable)
- Experience of developing, delivering and evaluating sales initiatives and campaigns (essential)
- Strong Excel and data analysis skills (essential)
- Experience of Salesforce or other CRM systems (essential)
- Excellent written and oral communication skills (desirable)
Why Us?
As an organisation we care deeply about creating a working environment that supports our people to grow personally and professionally. These are reflected in our organisational values which outline the distinctive working culture we are looking to create. In particular, these values are reflected in our commitment to:
- Flexible working: responsive management, flexible hours, hybrid or fully remote working
- Professional development, including formal and informal training and support
- Transparency and ownership: we have an open culture that ensures all staff guide our strategic direction
- Mental health and wellbeing: access to health and wellbeing advice and health cash plan
Diversity and inclusion at the Chartered College
As a growing organisation we are committed to:
- Becoming increasingly representative of the sector and geographies that we operate in
- Providing a positive experience of work as part of an inclusive culture led by our organisational values
- Maintaining an annual EDI action plan - led by the internal team
What to expect from the recruitment process
- All applications are anonymised until the point of interview
- Line Managers trained in recognising bias
- We implement a standardised interview template and competencies matrix for a fair and transparent process
If you require any adjustments in order to proceed with an application please make a request,
For more information about joining the Chartered College, please watch this short video from Dame Alison Peacock (CEO). You can also download the application pack here.
Your Personal Data
As part of the recruitment process, the Chartered College of Teaching collects and processes personal data relating to job applicants. The organisation is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.
Pre-employment checks
All conditional offers of employment are subject to:
- Two satisfactory references
- Proof of qualifications
- Eligibility to work in the UK
We are an employer committed to the safeguarding of children and young people.
The client requests no contact from agencies or media sales.