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The Talent Set are delighted to partner with Tommy’s on a fantastic Deputy Marketing Director role. This pivotal position offers an opportunity for a strategic leader to shape and drive next level growth for baby and pregnancy charity Tommy’s, making a meaningful difference through striking brand activity, innovative campaigns, engaging content and storytelling and impactful digital marketing.
The Deputy Marketing Director will raise awareness and consideration of the Tommy’s brand, bring more people to the charity for support and market the charity to target audiences, businesses and potential donors and fundraisers.
This is a particularly exciting moment to join Tommy’s as an organisation. We have recently unveiled a new creative brand platform and in the delivery phase of a 5-year growth strategy. With maternity care firmly in the public spotlight, there is also significant opportunity to shape the conversation, build momentum and extend our reach. We are seeking someone creative and proactive to lead this next chapter, helping to translate increased visibility into meaningful change to help bring more babies home.
About the Charity
Their vision: To stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone.
Their mission: Tommy’s leads research and transforms care. They provide expert information and support throughout the pregnancy journey. Working with communities and partners, Tommy’s challenges inequities and campaigns for change to make pregnancy and birth safer for all. Together, we save babies’ lives.
Marketing & Engagement directorate vision: To make Tommy’s unmissable as a household name and a fundraising cause. The directorate encompasses, Marketing, Communications and Campaigns, Public Fundraising and Digital and Innovation.
Key Responsibilities
- Lead the marketing team to deliver integrated brand and marketing campaigns that raise awareness of Tommy’s mission and impact through research and provision of support among the target audiences
- Develop and implement comprehensive marketing strategies aligned with the organisation’s mission and goal
- Oversee the creation and execution of multi-channel campaigns, ensuring clear messaging and impactful delivery
- Cultivate relationships with external partners and stakeholders to enhance brand visibility and support fundraising efforts
- Manage budgets and resources effectively, ensuring maximum return on investment
- Use data and insight to understand audience, channels and brand and to guide the strategy, planning and execution
- Set and track marketing OKRs, KPIs and budgets, evaluating progress, performance and delivery
- Lead on content, audience and stories strategies
- Drive the digital marketing strategy, growing social media presence, optimising SEO, digital campaigns, SEM and website content
- Support our income and growth through promoting public fundraising activities and supporting corporate partnerships
Person Specification
- Demonstrated experience in strategic marketing leadership and brand development and engagement within the non-profit or charity sector
- Proven ability to develop impactful campaigns across digital, print, and media channels
- Excellent communication and interpersonal skills, with the ability to influence and inspire diverse audiences
- Strong organisational skills, with the ability to manage multiple projects and priorities effectively
- Proficiency in marketing analytics and data-driven decision-making
- Commitment to the values of the organisation and a demonstrable interest in the pregnancy and baby sector
- Ability to work collaboratively with various teams and external partners
What’s on Offer
- Salary: £60,000-£64,000
- Permanent
- Location: London, hybrid – 2 days in the office per week
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Thank you!
This is a very special role with huge potential for the right candidate to deliver transformational impact in our communities in Somerset.
The Opportunity
There is significant potential for growth, particularly through gifts in Wills, working in partnership with professional advisers and growing high-value fundraising. We’re also broadening our appeal to a wider range of donors and partners having launched our Collective Giving Funds, which offer a compelling way for anyone to give strategically to the causes and places they care about in Somerset
As our Philanthropy and Marketing Director you will be at the forefront of this ambition. We’re looking for a strategic leader who can balance vision with execution to deliver great results. You’ll need to be a credible, emotionally intelligent and authentic relationship builder, adept at building trust, genuinely passionate about our mission and have strong alignment with our values.
This senior leadership role also holds strategic responsibility for marketing and brand positioning, enabling us to unlock the full potential of philanthropy in Somerset to drive change in our communities. We’ve recently invested in the growth of our Philanthropy and Marketing Team, and have welcomed a specialist marketing Trustee on to our Board.
We’re looking for an experienced and inclusive manager, confident at providing a balance of coaching and mentoring to help our talented team to develop and shine. And as an active and engaged member of our Senior Leadership Team, you’ll share our passion for continuous improvement, help to drive organisational growth and development, and provide expert advice and guidance to our Board of Trustees.
The impact we make as a charity is achieved largely through our funding programmes. You must have an appreciation of the role that community-led charities and groups play in creating positive change locally. And the role we, as a place-based funder, can play to support that work. You do not, however, need experience of working for a funder previously.
Download the recruitment pack to see the roles full responsibilities and required skills, knowledge and experience.
About Somerset Community Foundation
Somerset Community Foundation (SCF) (charity no.1094446) is a grant-making charity that helps build strong communities where everyone can thrive. We do this by funding local charities and facilitating local giving.
We provide simple, rewarding and impactful ways for donors to give locally, guided by research and our unrivalled local knowledge.
For small, local charities, community groups and social enterprises, we provide vital funding and support to help their organisations flourish. We raise and distribute between £4 million and £5 million of funding to local groups every year. We’re also building an endowment for long-term investment into our communities, which is currently valued at around £11 million.
By inspiring local giving and funding social action, we support local communities to drive change and realise their dreams.
SCF is part of a network of 47 Community Foundations operating throughout the UK. Together we are one of the largest funders of communities across the nation.
Registered Charity
11 - 20
WE HELP PASSIONATE PEOPLE IN SOMERSET CHANGE THE WORLD ON THEIR DOORSTEP BY FUNDING LOCAL CAUSES AND INSPIRING LOCAL GIVING AND PHILANTHROPY.
The client requests no contact from agencies or media sales.