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Hearing Dogs for Deaf People – Associate Director of Performance Marketing
Location: Hybrid working with some travel to Hearing Dogs offices in either Buckinghamshire or East Yorkshire.
Salary: £65-70,000 per annum.
Contract: Permanent, full-time hours.
Hearing Dogs for Deaf People, whose mission is build confidence, companionship and connection for people with hearing loss, is seeking a talented Associate Director of Performance Marketing to drive marketing activities that will help them expand their reach, mobilise support and build understanding and awareness.
Hearing Dogs for Deaf People has been creating life-changing partnerships between hearing dogs and deaf recipients since 1982. As well as acting as an ear to their partners and alerting them to sounds, the charity’s clever and expertly trained dogs help deaf people to live life with confidence and independence, whilst providing love, companionship and emotional support. This is coupled with the provision of emotional and practical support services for anyone with hearing loss.
Following on from a strategic review, the charity is now entering an exciting period of growth and expanding their Individual Giving Directorate, to enable them to transform many more lives across the UK.
Playing a pivotal role in supporting this growth, the Associate Director of Performance Marketing is a newly created and influential position with significant scope to shape how Hearing Dogs grows their supporter base, sustains their supporter and volunteer community and attracts more people to their services through impactful digital and multi-channel marketing. The postholder will lead marketing activity that is insight-led and audience focused to ensure that each campaign strengthens connection, builds loyalty and generates sustainable income. This includes being responsible for growing the charity’s flagship Puppy Sponsorship programme to increase value and volume, establishing a legacy marketing programme and identifying opportunities for cross-selling and deeper engagement across all products.
The ideal candidate will be a senior strategic leader responsible for driving individual giving growth and supporter retention through digital and multi-channel marketing. You will have a strong commercial, income generation and digital background, you will lead marketing that is insight led and have a deep understanding of how AI technologies can help the charity enhance performance. Advanced skills in using data, analytics and audience insight to shape strategy, optimise campaigns and measure impact will be essential, alongside strong leadership and people management skills, with the ability to inspire and develop high-performing teams. Finally, you will have excellent communication, influencing and stakeholder management skills at a senior level.
This is an exciting opportunity to help Hearing Dogs shape their future with the flexibility of hybrid working remotely and spending time at Hearing Dogs’ stunning offices, with friendly and passionate staff and their four-legged friends.
If you want to lead the pack and help deaf people live well with hearing loss Please download our Candidate Pack for further information [PDF], which includes details on how to apply.
Closing date: Monday 26th January, 9.00 am.
The Talent Set are delighted to partner with Tommy’s on a fantastic Deputy Marketing Director role. This pivotal position offers an opportunity for a strategic leader to shape and drive next level growth for baby and pregnancy charity Tommy’s, making a meaningful difference through striking brand activity, innovative campaigns, engaging content and storytelling and impactful digital marketing.
The Deputy Marketing Director will raise awareness and consideration of the Tommy’s brand, bring more people to the charity for support and market the charity to target audiences, businesses and potential donors and fundraisers.
This is a particularly exciting moment to join Tommy’s as an organisation. We have recently unveiled a new creative brand platform and in the delivery phase of a 5-year growth strategy. With maternity care firmly in the public spotlight, there is also significant opportunity to shape the conversation, build momentum and extend our reach. We are seeking someone creative and proactive to lead this next chapter, helping to translate increased visibility into meaningful change to help bring more babies home.
About the Charity
Their vision: To stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone.
Their mission: Tommy’s leads research and transforms care. They provide expert information and support throughout the pregnancy journey. Working with communities and partners, Tommy’s challenges inequities and campaigns for change to make pregnancy and birth safer for all. Together, we save babies’ lives.
Marketing & Engagement directorate vision: To make Tommy’s unmissable as a household name and a fundraising cause. The directorate encompasses, Marketing, Communications and Campaigns, Public Fundraising and Digital and Innovation.
Key Responsibilities
- Lead the marketing team to deliver integrated brand and marketing campaigns that raise awareness of Tommy’s mission and impact through research and provision of support among the target audiences
- Develop and implement comprehensive marketing strategies aligned with the organisation’s mission and goal
- Oversee the creation and execution of multi-channel campaigns, ensuring clear messaging and impactful delivery
- Cultivate relationships with external partners and stakeholders to enhance brand visibility and support fundraising efforts
- Manage budgets and resources effectively, ensuring maximum return on investment
- Use data and insight to understand audience, channels and brand and to guide the strategy, planning and execution
- Set and track marketing OKRs, KPIs and budgets, evaluating progress, performance and delivery
- Lead on content, audience and stories strategies
- Drive the digital marketing strategy, growing social media presence, optimising SEO, digital campaigns, SEM and website content
- Support our income and growth through promoting public fundraising activities and supporting corporate partnerships
Person Specification
- Demonstrated experience in strategic marketing leadership and brand development and engagement within the non-profit or charity sector
- Proven ability to develop impactful campaigns across digital, print, and media channels
- Excellent communication and interpersonal skills, with the ability to influence and inspire diverse audiences
- Strong organisational skills, with the ability to manage multiple projects and priorities effectively
- Proficiency in marketing analytics and data-driven decision-making
- Commitment to the values of the organisation and a demonstrable interest in the pregnancy and baby sector
- Ability to work collaboratively with various teams and external partners
What’s on Offer
- Salary: £60,000-£64,000
- Permanent
- Location: London, hybrid – 2 days in the office per week
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.