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Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.
This is a strategic and hands-on leadership role at the heart of Making Music’s growth.
As Marketing and Communications Director, you will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.
Success in this role will be measured through:
- Membership growth and retention
- Engagement with services
- Income generation
- Brand reach and visibility
You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw)
Key Priorities (First 12 Months)
- Grow membership through digital acquisition (including SEO)
- Improve website conversion and the member journey
- Develop a clear, insight-led marketing strategy
- Strengthen brand visibility and reach
Registered Charity 
11 - 20
Thank you!
Young Scot is looking for an ambitious and experienced Director of Marketing and
Information to lead our national information, content, digital marketing, communications and
platform strategy at a pivotal moment of transformation.
This is a unique opportunity to shape how Scotland’s national youth information and citizenship
charity reaches, informs and engages young people aged 11–26 in an increasingly fast-moving
digital world. Central to the role will be our charitable mission, and the values that underpin
everything Young Scot does.Working alongside the CEO and Senior Leadership Team, you’ll
lead the strategic development of Young Scot’s information services, marketing activity,
communications and branding, digital platforms and audience engagement approach, ensuring
we remain relevant, trusted and innovative in how we serve young people across Scotland.
You’ll oversee the evolution of Young Scot’s digital ecosystem, including our website, app,
membership and media communications and wider content infrastructure, ensuring these
platforms are modern, scalable and future-ready.
This role requires a leader who is comfortable shaping strategy and delivering execution. You’ll
bring experience leading teams, driving audience growth, overseeing digital products and
translating emerging opportunities appropriately - including AI and new media behaviours -
into practical organisational and societal advantage.
You’ll also play a central role in ensuring Young Scot continues to deliver high-quality
commissioned campaigns, trusted information services and impactful engagement activity in
partnership with the Scottish Government, public sector partners, commercial organisations
and the wider youth sector.
If you’re a confident strategic leader, an innovative thinker, and someone excited by the
opportunity to shape the future of youth information and engagement in Scotland, we’d love to
hear from you!
The client requests no contact from agencies or media sales.