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Embrace’s Fundraising & Communications cluster comprises expertise in fundraising, marketing, communication, web shop, supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications, inspiring active social witnesses, engagement and giving to Embrace.
Cluster Purpose:
Strengthen Embrace’s communication, education, and fundraising efforts to drive growth so that more people engage with our content; more donors are attracted to support; and the UK church is more deeply engaged with the cause; enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.
Role Purpose:
- Manage end-to-end delivery of digital marketing campaigns – including planning, execution, and optimisation – as part of Embrace’s acquisition strategy.
- Provide subject matter expertise and execute the digital marketing aspects of project briefs commissioned by internal teams, ensuring effective and insight-led digital approaches that support their objectives.
- Coordinate with Fundraising & Communications teams and external partners to ensure campaigns drive donor acquisition and scalable growth.
- Act as the digital lead, championing a ‘digital-first’ approach across projects, and working with Shared Services on data and systems to enable a transition to marketing that is digital by default.
What success looks like:
- Digital campaigns delivered on time, within budget, and aligned with acquisition strategy.
- Key Performance targets achieved or exceeded (e.g. donor acquisition volume, conversion rates, ROI).
- Strong collaboration with Fundraising & Communications colleagues and external partners.
- A ‘digital-first’ mindset embedded across fundraising and marketing projects and teams.
- Campaigns informed by data and analytics, with regular reporting and optimisation.
- Clear progress toward marketing being digital by default, including adoption of new tools and processes and managing risk.
Benefits at Embrace the Middle East:
- Embrace supports all staff to work effectively through flexible and remote working options, including flexitime and homeworking.
- Under our flexitime framework, staff may agree variable start and finish times with their manager, balancing organisational needs with personal circumstances.
- Pension - option to join from day 1. Maximum employer contribution of 10%
- Holiday entitlement: 32 days, comprising 24 days’ personal leave (including a birthday day off) and 8 public/bank holidays, plus 3 additional days between Christmas and New Year. Entitlement increases with service to 33 days after 5 years and 34 days after 10 years.
- Access to retail discount portal.
- Life Assurance – 3x salary.
- Employee Assistance Programme (confidential counselling, legal and financial advice) – available 24 /7, 365 days a year
- Training and development programme for all employees.
- Commitment to staff health & wellbeing.
For the full job description and person specification, and to apply online, please visit our jobs page.
Closing date: 5.00pm on Tuesday, 14th April 2026.
We strongly encourage you to submit your application before this date.
Embrace the Middle East provides equal opportunity for all job applicants and employees and is committed to providing a work environment free of discrimination. We are dedicated to an inclusive culture, and we strive to create a workplace where teams of people with diverse backgrounds, characteristic, perspectives, ideas and experiences work together. We welcome applications from all individuals irrespective of age, race, gender, sexual orientation, ethnicity, religion or belief, disability. If you require any support during the application or interview process, please let us know in your online response via the link above. To monitor diversity in our recruitment practices you will be invited to complete an anonymous Equality, Diversity and Inclusion questionnaire as part of the application process.
Please note that in order to be considered for this position you need to have the right to work in the UK, either through nationality or relevant work visa.
The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of the Charity’s safer recruitment policy.
Role Purpose
To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.
This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work. As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.
Key Responsibilities
Email and CRM marketing
· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.
Product leadership
· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.
Analysis and insight and performance
· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation. Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making.
Consultancy and stakeholder management
· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.
Digital marketing project management
· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.
Person Specification
Core Knowledge
· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.
· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities
· Excellent understanding of email copy and content best practice
· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice
· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.
Essential Skills
- Data analysis and converting this to actionable strategies
- Excellent stakeholder management and relationship building skills
- Able to influence decisions, demonstrates collaborative approach
- Ability to think strategically and practically deliver
- Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment
· Problem solving approach, giving strategic direction
· Process review and improvement skills
Key Experience
- Leading and delivering digital projects and outcomes
- Leading email strategy and function
- Ensuring best practice and compliance
- Performance measurement and reporting skills
- Team leadership
- Managing relationships with suppliers and agencies
The client requests no contact from agencies or media sales.