Mass participation new product development manager jobs

We’re Hiring: Mass Participation Events Manager
UK (Remote) | Full-time | £35,000

Closing date: 9am Monday 1 December 2025

Cerebra is the national charity dedicated to improving the lives of children with neurological conditions and their families. We provide vital research, support, and practical solutions that empower families facing complex challenges.

With an annual income of £3 million, we have ambitious plans to double our income by 2027, ensuring we can extend our impact, reach more families, and drive real change. To achieve this, we are investing in fundraising innovation, income generating ventures, and strategic partnerships, alongside enhancing our brand to increase our national recognition.

Our work is underpinned by our values ensuring that everything we do aligns with our mission to create a better world for children with neurological conditions.

Job Title:

Mass Participation Events Manager

Department/Responsibility for:

Mass participation events and schools fundraising programmes

Gross income budget of £295k for 2026

Recruitment and line management of further members of the team 

Reports To:

Corporate & Philanthropy Manager

Purpose of the Role:

This is an exciting opportunity to join an evolving and growing fundraising team with a new, ambitious strategy for income generation that the whole charity, senior management and Trustees are right behind.

The role itself is new as Cerebra looks to invest in and significantly grow and develop a new mass participation events programme (which includes schools fundraising products). You’ll work closely with the Director of Fundraising, Marketing and Communications who has a strong background in events and community fundraising.

You will lead the development of virtual/digital fundraising events, challenge/3rd party events, in-person owned events, DIY events and our relationships with schools. In time, you will build and foster relationships with other community organisations. You will be responsible for growing the team as the programme expands.  Innovation and product development are key areas of work.

You will play key role in the Fundraising Marketing & Communications directorate and developing our fundraising, audience and supporter engagement strategy.

This is a challenging but well-supported role, where you can make a large, career-defining impact on Cerebra and the children and families that we serve.

Overall budgetary responsibility is approximately £295k of income for 2026, with considerable scope and ambition for improvement.

Key Areas of Responsibility:

1. New events programme

• Develop a multi-year events programme incorporating virtual/digital events, challenge/3rd party events, in-person own events and DIY.
• Project manage the delivery of the events in the programme to raise £295k in 2026.
• Develop multi-channel marketing plans for recruitment, focusing on key audiences.
• Develop multi-channel supporter journeys and top-class supporter experience to deepen engagement and increase income.
• Monitor, evaluate and report on income, expenditure, and supporter acquisition across the events programme and make decisions about where to invest time and resources, accordingly.
• Develop necessary assets, such as fundraising packs. Digital platforms, digital rewards and supporter groups.
• Work with the Corporate & Philanthropy Manager to offer events fundraising to corporate partners.

2. Innovation and product development

• Use data and insights to understand audiences and to innovate and develop new events from prototype and MVP onwards.
• Proactively research and identify opportunities to grow the portfolio, monitoring the market and sector trends and how they could be implemented at Cerebra.
• Constantly seek to iterate and improve events in all areas including marketing, supporter experience, delivery and fundraising.
• Create business cases and plans for each new event.
• Own and grow Cerebra’s own mass participation flagship event “Relay Your Way”.

3. Schools and community groups

• Develop a plan and products to engage schools with Cerebra fundraising.
• Work with the Marketing & Communications team to develop materials to support schools fundraising.
• Work with the Marketing & Communications and Contact Centre teams to recruit schools to take part in fundraising for Cerebra.
• Monitor and evaluate to scale successful schools fundraising products.
• Take learnings from schools fundraising to apply to other groups and organisations.

4. Culture & relationships

• Work to continue the development of a strong, person-centred, empathetic, supportive and inclusive culture at Cerebra.
• Build on excellent relationships between different teams and directorates for each teams’s and Cerebra’s overall strategic goals and objectives.
• Collaborate across departments to align partner activity with service delivery and communications.
• Contribute to strategic, organisational and cultural development.
• Champion innovation, growth mindset and learning from failure.
• Manage relationships with external stakeholders, partners and suppliers to ensure the best outcomes for Cerebra.

5. Budgeting, monitoring and forecasting

• Working with the team and Director of Fundraising, Marketing and Communications to set income and expenditure budgets for Events and Community.
• Monitoring and reporting on income and expenditure and KPIs throughout the year.
• Providing quarterly income and expenditure re-forecasts.
• Ensuring all relevant information is recorded in line with charity, fundraising and data legislation and best practice.

6. Line Management

• Carry out recruitment within the team in line with Cerebra’s practices and values.
• Provide effective, remote line management, support and performance management to direct reports to help them maximise their potential and effectiveness.
• Provide practical and person-centred coaching support to direct reports.
• Ensure there is a continual focus on learning and development and wellbeing.

We offer a competitive salary and excellent benefits, including 29 days holiday (plus bank holidays), pension match up to 6%, £300 home-working allowance, company sick pay, organisational membership of Fundraising Everywhere learning and development platform and the opportunity to work for a cause that truly matters.

To apply, send your CV and a short cover letter (max 800 words) outlining why you’re a great fit.

Interviews:

• Online (Teams): Week commencing 8th December 2025

Join us in creating a better world for children with neurological conditions. Let’s do something extraordinary—together.

We are an equal opportunities employer. If there is anything you need to support you to take part in an interview please let us know. 

In line with our commitment to safeguarding, a full DBS check will be required of the successful candidate.

Location: Reading, Hybrid 
Hours: 37 per week 
Salary: £37,132 per annum
Contract Type: Permanent
Campaign Closes: 28th November 2025

First Stage Interviews:8th and 10th December 2025

Second Stage Interviews: W/C 15th December 2025

Make-A-Wish UK is seeking a dynamic and experienced Senior Mass Participation Events Officer to lead the delivery of our flagship fundraising events, including the London Marathon, and to help shape the future of our mass participation portfolio. This is a fantastic opportunity to make a meaningful impact while working in a collaborative, purpose-driven environment.
Essential Criteria 

• Minimum 3 years’ experience in events fundraising or a related role.
• Proven experience of delivering events and supporter journeys.
• Strong project management and organisational skills.
• Experience of working with digital marketing and CRM systems.
• Excellent communication and stakeholder management skills.
• Ability to work independently and manage multiple priorities.
• Strong understanding of fundraising compliance and GDPR.
• Experience of account managing a wide variety of clients/supporters/customers
• Experience managing own workload, prioritising and responding to changing demands
• Experience of reporting on financial and KPI performance
• Excellent numerical and analytical skills with a keen eye for detail, ensuring data accuracy and a strong understanding of reports. 
• Experience of working to and exceeding financial targets and KPIs, and being accountable for hitting set income targets or putting plans in place to mitigate income losses due to underperformance.
• Ability to work proactively and make data driven decisions, able to use initiative and plan and arrange own workload to meet set objectives.

Core Purpose:
The Senior Mass Participation Events Officer will play a pivotal role in the development and delivery of Make-A-Wish UK’s mass participation events portfolio, most notably the London Marathon, as well as other third-party and Make-A-Wish owned products (e.g. walks, runs, virtual events).

This position will lead on event delivery, support new product development, and coordinate marketing and supporter journey planning. You will work closely with internal teams and external partners to ensure seamless delivery, exceptional supporter experiences, and continuous improvement across the programme. This role is key to driving income growth, supporter acquisition, and retention through strategic planning and operational excellence.

This role sits within the Public Fundraising team who are responsible for individual giving, legacies, community fundraising, third party Mass Participation events, and owned fundraising products and events. The Public Fundraising team plays a vital role in contributing to our organisational strategic goal of developing sustainable sources of income. 

Key Responsibilities:
Strategy & Planning 

• Support the development and implementation of multi-year plans for mass participation events across a broad range of markets, activities and products.
• Lead on the delivery of a range of third-party challenge events, owned products and virtual events, including recruitment and onboarding of new supporters, stewardship of supporters, budget management, event planning and logistics, volunteer management, and evaluation and reporting on events, taking learnings forward to improve future events. This role will primarily manage the London Marathon, which is our biggest third-party fundraising event, bringing in around 50% of all third-party events income.
• Contribute to the innovation pipeline by identifying opportunities for new products and enhancements and supporting the development of minimum viable products. 
• Evaluate performance and identify opportunities for growth.
• Ensure plans are data-driven and aligned with organisational strategy.
• Work proactively to identify a pipeline of future support and new fundraising opportunities, varying across corporate teams, groups and associations, individual supporters and third-party activities, converting prospects into confirmed supporters to maximise income growth.
• Work to an agreed income target with the aim of exceeding and growing income. You will have responsibility and accountability for hitting financial targets.

Acquisition and retention of supporters

• Coordinate marketing plans for acquisition, working with the creative team and digital freelancer.
• Brief and manage asset creation for campaigns across digital and print.
• Liaise with the email specialist to support campaign delivery via Campaign Monitor.
• Build and optimise registration flows to ensure a seamless user experience.
• Develop and deliver automated, multi-channel supporter journeys to retain donors, maximise fundraising, and promote further engagement. 
• Implement key milestones including welcome communications, fundraising support, and post-event stewardship.
• Align supporter journeys with the wish journey to deepen engagement.
• Implement key milestones of the supporter journey including welcome calls, race pack mailings, thank you mailings and fundraising chases. 
• Maintain effective relationships with Make-A-Wish UK colleagues and supporters, maximising retention and long-term value, and identify cross-departmental opportunities where appropriate by working collaboratively.
• Effectively steward small and medium corporate teams, ensuring corporate partners participating in third-party Mass Participation events have an exceptional experience.
• Coordinate cross-functional input from brand, digital, supporter care and wishgranting teams to ensure integrated delivery of mass participation events.

Event Management and Delivery 

• Lead planning and delivery of a portfolio of mass participation events, including logistics, budgeting, and on-the-day coordination.
• Act as operational lead for assigned events and products, making decisions on delivery approaches, resourcing, and supporter experience within agreed strategic parameters
• Provide informal mentoring and guidance to the Mass Participation Events Officer, supporting their development and ensuring consistency in delivery. Support the Officer with event logistics and delivery as needed.
• Maximise supporter engagement to meet income targets and KPIs at events. 
• Develop project plans, marketing plans and supporter journeys for a portfolio of mass participation events. 
• Attend Mass Participation events and represent Make-A-Wish in a professional manner. Be prepared to work some weekends and evenings where required. 
• Lead on event day logistics including the management of staff and volunteers. 

Monitoring and Evaluation 

• Monitor fundraising progress and approve partner invoices in alignment with the team’s budget and coding structure.
• Monitor event performance against agreed KPIs including recruitment targets, fundraising targets, and average fundraising per head. 
• Make data-informed decisions to optimise event delivery and supporter journeys, escalating strategic or high-risk issues to the Manager.
• Present results and learnings in monthly meetings with the wider Public Fundraising team and contribute to strategic reviews.
• Use learnings to feed into the ongoing development of the overall Mass Participation events strategy. 
• Be accountable for set income and acquisition targets, continually monitoring performance against targets, using initiative to spot opportunities for improvement and areas of growth and acting on these opportunities. 

This position plays a key role in growing income,inspiring participation and building new ways forpeople to support Action for Pulmonary Fibrosis.The Senior Fundraising and Innovation Manager will create and scale fundraising products, expand community and third-party participation and cultivate ideas that turn into measurable income. It is a role that combines strategy with action, identifying opportunities and testing them, through to launch, improvements, analysis and embedding
them into the APF fundraising portfolio.
The postholder will own an income target, lead fundraising product growth and manage a team with their own income responsibilities.

Success means more supporters raising more money, in more ways, with clear journeys and deeper connection to APF’s mission. This role will collaborate closely with the Senior Supporter Care and Campaigns Manager, and the
Senior Partnerships and Philanthropy Manager, as well as the Communications team, to ensure audiences receive seamless, coordinated journeys. Campaign planning, product launches and supporter stewardship will be delivered through collaboration and combined success measures to ensure fundraising activity is connected.

Further details can be found in the job description attached. 

The Senior Supporter Care and Campaigns Manager leads how Action for Pulmonary Fibrosis inspires, engages and grows income from supporters overtime. This role ensures that campaign planning, donor insight and supporter journeys are methodically planned, purposeful and income driven. It brings together storytelling, data, stewardship and timing to retain supporters, create deeper connections with our audience and maximise giving.

The postholder will lead a proactive, organisationwide annual campaign calendar, driving alignment between fundraising and communications, and ensuring APF invites supporters into meaningful opportunities to give throughout the year.

This is an exciting role in a unique organisation.  Our vision is to provide an outstanding experience for all UCL students and to be one of the best students’ unions in the UK and the world.  We aim to build a vibrant and empowered student community with real influence in UCL and beyond, that enables students to enjoy their time at university; pursue their interests and passions; see the world in new ways; and develop the skills and experience to change the world for the better.

We are a registered charity employing over 100 career staff and 300 student staff, delivering a wide range of services and representative functions for UCL students. We have the widest portfolio of services of any student organisation in the country, managing UCL’s extracurricular programmes for sport, music, drama, dance, media, volunteering, academic societies and intercultural engagement; providing a wide range of fantastic social spaces; leading on student democracy and representation across UCL; and offering excellent student support services.

It's an exciting time to join our growing organisation as we lead the delivery of UCL’s groundbreaking new Student Life Strategy. This is enabling us to build more programmes to improve students’ mental and physical wellbeing, promote genuine equity for all, build students’ skills and confidence, develop their international connections and intercultural skills, and make a real contribution to our local community.

We support hybrid working. Excellent benefits including defined benefit pension scheme and generous holiday entitlement. We are proud of high levels of staff engagement and pride ourselves on being a great place to work. We will consider applications to work on a flexible and job share basis wherever possible.

This is a full time and permanent role. This role is based at our Bloomsbury campus with flexibility to work from home on a 40/60 basis (40% working from the office).

We are looking for a Sports Development Coordinator (Equity & Inclusion) to provide training, knowledge and hands-on support for club committees as well as supporting on the delivery of campaigns and events. The postholder will work closely with colleagues across the department and the wider university to develop and grow our inclusive and disability sport provision.