Mass participation new product development manager jobs

Location: Reading, Hybrid 
Hours: 37 per week 
Salary: £37,132 per annum
Contract Type: Permanent
Campaign Closes: 28th November 2025

First Stage Interviews:8th and 10th December 2025

Second Stage Interviews: W/C 15th December 2025

Make-A-Wish UK is seeking a dynamic and experienced Senior Mass Participation Events Officer to lead the delivery of our flagship fundraising events, including the London Marathon, and to help shape the future of our mass participation portfolio. This is a fantastic opportunity to make a meaningful impact while working in a collaborative, purpose-driven environment.
Essential Criteria 

• Minimum 3 years’ experience in events fundraising or a related role.
• Proven experience of delivering events and supporter journeys.
• Strong project management and organisational skills.
• Experience of working with digital marketing and CRM systems.
• Excellent communication and stakeholder management skills.
• Ability to work independently and manage multiple priorities.
• Strong understanding of fundraising compliance and GDPR.
• Experience of account managing a wide variety of clients/supporters/customers
• Experience managing own workload, prioritising and responding to changing demands
• Experience of reporting on financial and KPI performance
• Excellent numerical and analytical skills with a keen eye for detail, ensuring data accuracy and a strong understanding of reports. 
• Experience of working to and exceeding financial targets and KPIs, and being accountable for hitting set income targets or putting plans in place to mitigate income losses due to underperformance.
• Ability to work proactively and make data driven decisions, able to use initiative and plan and arrange own workload to meet set objectives.

Core Purpose:
The Senior Mass Participation Events Officer will play a pivotal role in the development and delivery of Make-A-Wish UK’s mass participation events portfolio, most notably the London Marathon, as well as other third-party and Make-A-Wish owned products (e.g. walks, runs, virtual events).

This position will lead on event delivery, support new product development, and coordinate marketing and supporter journey planning. You will work closely with internal teams and external partners to ensure seamless delivery, exceptional supporter experiences, and continuous improvement across the programme. This role is key to driving income growth, supporter acquisition, and retention through strategic planning and operational excellence.

This role sits within the Public Fundraising team who are responsible for individual giving, legacies, community fundraising, third party Mass Participation events, and owned fundraising products and events. The Public Fundraising team plays a vital role in contributing to our organisational strategic goal of developing sustainable sources of income. 

Key Responsibilities:
Strategy & Planning 

• Support the development and implementation of multi-year plans for mass participation events across a broad range of markets, activities and products.
• Lead on the delivery of a range of third-party challenge events, owned products and virtual events, including recruitment and onboarding of new supporters, stewardship of supporters, budget management, event planning and logistics, volunteer management, and evaluation and reporting on events, taking learnings forward to improve future events. This role will primarily manage the London Marathon, which is our biggest third-party fundraising event, bringing in around 50% of all third-party events income.
• Contribute to the innovation pipeline by identifying opportunities for new products and enhancements and supporting the development of minimum viable products. 
• Evaluate performance and identify opportunities for growth.
• Ensure plans are data-driven and aligned with organisational strategy.
• Work proactively to identify a pipeline of future support and new fundraising opportunities, varying across corporate teams, groups and associations, individual supporters and third-party activities, converting prospects into confirmed supporters to maximise income growth.
• Work to an agreed income target with the aim of exceeding and growing income. You will have responsibility and accountability for hitting financial targets.

Acquisition and retention of supporters

• Coordinate marketing plans for acquisition, working with the creative team and digital freelancer.
• Brief and manage asset creation for campaigns across digital and print.
• Liaise with the email specialist to support campaign delivery via Campaign Monitor.
• Build and optimise registration flows to ensure a seamless user experience.
• Develop and deliver automated, multi-channel supporter journeys to retain donors, maximise fundraising, and promote further engagement. 
• Implement key milestones including welcome communications, fundraising support, and post-event stewardship.
• Align supporter journeys with the wish journey to deepen engagement.
• Implement key milestones of the supporter journey including welcome calls, race pack mailings, thank you mailings and fundraising chases. 
• Maintain effective relationships with Make-A-Wish UK colleagues and supporters, maximising retention and long-term value, and identify cross-departmental opportunities where appropriate by working collaboratively.
• Effectively steward small and medium corporate teams, ensuring corporate partners participating in third-party Mass Participation events have an exceptional experience.
• Coordinate cross-functional input from brand, digital, supporter care and wishgranting teams to ensure integrated delivery of mass participation events.

Event Management and Delivery 

• Lead planning and delivery of a portfolio of mass participation events, including logistics, budgeting, and on-the-day coordination.
• Act as operational lead for assigned events and products, making decisions on delivery approaches, resourcing, and supporter experience within agreed strategic parameters
• Provide informal mentoring and guidance to the Mass Participation Events Officer, supporting their development and ensuring consistency in delivery. Support the Officer with event logistics and delivery as needed.
• Maximise supporter engagement to meet income targets and KPIs at events. 
• Develop project plans, marketing plans and supporter journeys for a portfolio of mass participation events. 
• Attend Mass Participation events and represent Make-A-Wish in a professional manner. Be prepared to work some weekends and evenings where required. 
• Lead on event day logistics including the management of staff and volunteers. 

Monitoring and Evaluation 

• Monitor fundraising progress and approve partner invoices in alignment with the team’s budget and coding structure.
• Monitor event performance against agreed KPIs including recruitment targets, fundraising targets, and average fundraising per head. 
• Make data-informed decisions to optimise event delivery and supporter journeys, escalating strategic or high-risk issues to the Manager.
• Present results and learnings in monthly meetings with the wider Public Fundraising team and contribute to strategic reviews.
• Use learnings to feed into the ongoing development of the overall Mass Participation events strategy. 
• Be accountable for set income and acquisition targets, continually monitoring performance against targets, using initiative to spot opportunities for improvement and areas of growth and acting on these opportunities. 

Grade: 3

Position type: Full time, 37.5 hours a week. Fixed term for 14 months - Maternity Cover (flexible working will be considered)

Responsible to: Head of Supporter Engagement

Direct reports: Rotary Engagement Officer, Rotary Marketing Officer, Community Marketing and Events Officer, Community Engagement Officer

Location: Truro, (Hybrid with a mix of office and home working) or Remote (UK only)

with occasional travel to our HQ in Truro, Cornwall

Role purpose:

At ShelterBox, we know that powerful storytelling, consistent communication, and unforgettable experiences are key to inspiring action and developing deep, long-term relationships. The Community and Events Manager plays a vital role in delivering a dynamic programme of community fundraising campaigns, events, and product innovations that connect people to our mission in meaningful ways.

Community is the team who inspire and support volunteers and fundraisers (the Rotary network, individuals, small businesses and groups) in taking action to help families who have lost everything to disaster. From giving school talks to undertaking 12-hour fitness challenges, selling homemade jam, and camping out in their garden - we believe each and every one of our fundraisers is an inspiration.

We are proud to be project partners with Rotary International, a global community of 1.2 million neighbours, friends, leaders and problem-solvers. The Rotary International (RI) and Rotary in Great Britain and Ireland (RGBI) relationships offer substantial income opportunities, but also enviable network opportunities that reach far beyond traditional community fundraising activity.

By leading on the management, development and evaluation of all aspects of the community fundraising strategy this role will help to grow ShelterBox income and reach across the UK and Ireland.

Who are we looking for?

ShelterBox is seeking a bright, motivated and proactive fundraiser who understands and is passionate about the value that our volunteers and different communities can bring to ShelterBox.

We are looking for someone to lead the Community team, a person who is able to juggle a busy workload with competing deadlines and someone who can be flexible and responsive when a major disaster occurs.

This role is responsible for leading on event and product innovations while supporting the team to develop best in class supporter journeys. We are looking for someone who has a vision for putting data at the heart of all decision making.

The individual should love working with people - be it the wider internal team, volunteers or fundraisers from across the country.

This is a key fundraising role and a great opportunity to inspire and engage with the wonderful supporters who enable ShelterBox to deliver its mission.

Duties will include but not be limited to:

• Deliver the community fundraising programme and continually monitor results, with particular focus on net income, Rotary engagement, supporter growth and the development of our volunteer network. Adjust and adapt plans accordingly.
• To set income and expenditure budgets for all community and events activity, monitoring industry and supporter trends, progress against budgets and reforecast income and expenditure as required.
• Set measurable KPIs for the Community and Events Team and objectively review the success and achievements against targets. Identify areas of risk and opportunity. Ensure contingencies are in place as appropriate.
• Strategically grow community income by identifying priority audiences and developing products/campaigns/communications to maximise the value of our existing supporters and to reach new ones. Ensure we remain relevant and future focused. To include the optimisation and mainstreaming of digital engagement.
• Continue to develop and test events, with the aim of growing our events portfolio, working closely with the Community Marketing and Events Officer.
• Embed evidence-based decision-making within the team, using insight and data to inform ways of working, and improving our use and adoptions of systems.
• Support team with stewarding high value community stakeholders, including the strategically important relationship with RGBI. Role model and support great relationship fundraising - leading by example to inspire high standards in the team.
• Lead the development of strategic plans to maximise our partnership with RGBI (including income, awareness and networking opportunities). Manage and support the Rotary Marketing and Engagement Officers to drive activity and performance. Work closely with the Rotary Partnership Manager to ensure plans and communications are aligned.
• Support Community Engagement Officer with the development and growth of our community volunteer network.
• Work with the Rotary Marketing Officer and Community Marketing and Events Officer to oversee the development of mass participation campaigns to engage target audiences (warm and cold) and grow income.
• Develop, deliver and evaluate major disaster plans for community audiences.
• Work across the team to review and develop 'donor journeys' in collaboration with the wider fundraising and Supporter Care team, ensuring an excellent supporter experience.
• Create an environment which supports the team to be confident in the contribution and development of new ideas for fundraising, ensuring we adopt a 'test and learn' approach through which people feel safe and supported to innovate.
• Ensure fundraising activity is carried out in accordance with current good practice and within charity law, managing contracts and agreements and providing advice to others.
• Represent the work of ShelterBox at events to members of the public and supporters, where necessary delivering presentations with occasional out of hours work required.
• Continue to develop a high performing team.
• Participate in the day-to-day work of the organisation - such as reporting, attending team meetings as required, and taking a flexible approach.
• Any other duties as may be reasonably required to ensure the smooth running of the Community and Events Team and wider Supporter Engagement Team.

This is an exciting role in a unique organisation.  Our vision is to provide an outstanding experience for all UCL students and to be one of the best students’ unions in the UK and the world.  We aim to build a vibrant and empowered student community with real influence in UCL and beyond, that enables students to enjoy their time at university; pursue their interests and passions; see the world in new ways; and develop the skills and experience to change the world for the better.

We are a registered charity employing over 100 career staff and 300 student staff, delivering a wide range of services and representative functions for UCL students. We have the widest portfolio of services of any student organisation in the country, managing UCL’s extracurricular programmes for sport, music, drama, dance, media, volunteering, academic societies and intercultural engagement; providing a wide range of fantastic social spaces; leading on student democracy and representation across UCL; and offering excellent student support services.

It's an exciting time to join our growing organisation as we lead the delivery of UCL’s groundbreaking new Student Life Strategy. This is enabling us to build more programmes to improve students’ mental and physical wellbeing, promote genuine equity for all, build students’ skills and confidence, develop their international connections and intercultural skills, and make a real contribution to our local community.

We support hybrid working. Excellent benefits including defined benefit pension scheme and generous holiday entitlement. We are proud of high levels of staff engagement and pride ourselves on being a great place to work. We will consider applications to work on a flexible and job share basis wherever possible.

This is a full time and permanent role. This role is based at our Bloomsbury campus with flexibility to work from home on a 40/60 basis (40% working from the office).

We are looking for a Sports Development Coordinator (Equity & Inclusion) to provide training, knowledge and hands-on support for club committees as well as supporting on the delivery of campaigns and events. The postholder will work closely with colleagues across the department and the wider university to develop and grow our inclusive and disability sport provision. 

 

We are seeking an inspiring and strategic leader to drive the growth of our community fundraising programme. You’ll lead a high-performing team, develop innovative fundraising initiatives, and work collaboratively across the Charity. This is a unique opportunity to make a real difference for people affected by cancer, working alongside passionate colleagues and dedicated supporters.

What you’ll be doing

• Lead and grow the Charity’s community fundraising programme, supporting world-class cancer research and care.
• Play an active role in the leadership and operational management of the Charity.
• Manage and develop a high-performing Community Fundraising team, championing our values and supporting learning and development.
• Oversee our flagship fundraising event, The Banham Marsden March, and a diverse portfolio of mass participation events.
• Support the team to build long term relationships with our community supporters, raising up to six figure sums.
• Collaborate across Public Fundraising and Philanthropy & Partnerships to optimise supporter journeys and maximise income opportunities.
• Optimise the performance of the Community Fundraising product portfolio, developing new initiatives to reach new audiences and deliver sustainable income growth.
• Ensure the team are fully informed and compliant with all existing and future changes to fundraising regulation and legislation and embed best practice processes. 

What we’re looking for

• Proven experience leading and managing high-performing Community Fundraising or Events team, driving performance and embedding change.
• Demonstrable success in developing and delivering fundraising strategies to meet or exceed ambitious financial targets.
• Extensive experience delivering a diverse range of community fundraising activities, including large-scale mass participation events.
• Experience setting and managing budgets.
• Excellent communication, interpersonal, and organisational skills, with the ability to work collaboratively across teams and with a variety of stakeholders.
• Commitment to diversity and inclusion, with the ability to embed inclusive principles across the team and supporter engagement.
• Ability to respond sensitively to emotional circumstances, including distressed or bereaved donors.

What we offer:

• Hybrid working between home and Sutton with occasional travel to Chelsea.
• Flexible working around our core hours of 10am to 4pm
• 27 days annual leave rising with length of service
• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service)
• Training, support and development opportunities
• Access to the blue light discount scheme and other discounts opportunities
• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes

Inclusion Matters

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life.

If this sounds like the opportunity for you, we’d love to hear from you.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications is received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.