Mass participation new product development manager jobs

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood. To carry out its charitable work the NSPCC relies on the fundraising support of people across the UK for 90% of it’s income. Within fundraising our aim is to provide maximum resources for the NSPCC. We aim to provide the best possible supporter experience, building long-term relationships to create an experience which is different, better and more rewarding than that of supporting any other charity.

The Associate Head of Mass Participation Fundraising is a member of the Supporter Led Fundraising Leadership Team and the Philanthropy & Partnerships Department. The role contributes to the overall leadership and management of the team and department as well as implementing the fundraising plans and strategies for the Engagement & Fundraising Directorate.

Mass Participation Fundraising is an important component in the NSPCC’s Engagement and Fundraising strategy. The post holder will lead and develop a first-class team to develop our portfolio, engaging and deepening the relationship with participants into long-term supporters and optimising the fundraising income they generate.

A key element of the role is to provide leadership across a diverse team, which includes Third Party Events, DIY fundraising and Schools Fundraising. The role will work collaboratively across all departments to build the best possible supporter relationships to generate income and promote key organisational messages to external audiences.

Job purpose

To deliver effective fundraising activities from a mass participation portfolio of diverse products, events and opportunities. To manage relationships with suppliers and agencies, while providing leadership and management to fundraising staff within the Mass Participation Fundraising team. Continually refreshing, improving and growing the portfolio, facilitating increased income generation across all teams.

• To have accountability and responsibility for the budgetary performance of three core Mass Participation income generation streams (Third Party Events, DIY Fundraising, and Schools Fundraising)

• To form and deliver the strategy of acquisition, stewardship and retention of mass participants

• To identify synergies and best practice across similar operations within and beyond Engagement & Fundraising, applying principles of Supporter Centricity across participants and their connected supporters

• To take a lead role in working effectively with other teams and departments to maximise the recruitment of supporters and their fundraising to deliver income for children

• To lead, manage and develop the Mass Participation Fundraising team in line with our values and behaviours

Key relationships - Internal

• Reports to the Head of Supporter Led Fundraising

• A member of the Supporter Led Fundraising Leadership Team

• Line manages team leaders of Third Party Events, DIY Fundraising and Schools Fundraising teams and the Senior Marketing Officer

• Works closely with other teams within the Engagement & Fundraising Directorate operating nationally and locally to develop supporters, potential supporters and business projects

• Works closely with colleagues in other directorates to inform, support and manage fundraising activity and use relevant management information to maximise the impact of fundraising activities - such as Data, Tech and communications.

Key relationships - External

• Peers within the local and national fundraising sector

• Professionals/trade bodies/organisations that are the forefront of mass participation and supporter acquisition

• Marketing agencies and creative suppliers

Main duties and responsibilities

• To work with Head of Supporter Led Fundraising to develop ambitious strategies and business plans to optimise and grow income

• To guide and direct the implementation of agreed strategies including influencing the plans and activities across other fundraising audience streams

• To develop, deliver and be accountable for teams' annual budgets through monitoring, managing and reforecasting financial performance, ensuring that contingency plans are in place as required

• To guide and direct efficient acquisition strategies across Third Party Events, DIY Fundraising and Schools Fundraising and ensure all supporters are onboarded to the organisation appropriately, supporting retention.

• To seek and commission insight of sector-wide fundraising opportunities through a range of markets and/or supporter groups, to inform the team strategies

• To be accountable for the management of agency relationships and core suppliers that are key to the delivery of income growth and supporter satisfaction

• Within the Supporter Centricity framework, promote and prioritise lead sharing across fundraising, ensuring supporters follow the best supporter journey, establishing Mass Participation as a core route for new supporter acquisition

• To work with other functions, such as Children's Services, Technology and Communications to optimise compelling propositions, messaging within effectively delivered supporter journeys

• To foster an innovative culture within the team to generate increased income though incremental changes in pre-existing products or new product development.

• To recruit, train, develop and manage staff in line with NSPCC policies and practice including regular team meetings and regular performance reviews, coaching and mentoring staff to achieve high performance, growth and personal development

• To participate in Engagement & Fundraising or cross-directorate projects as required

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and adults at risk.

• To be responsible for updating databases and supporter information systems on a regular basis in line with Data Protection legislation and NSPCC policy and procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to the NSPCC's development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news and also ensuring that the fundraising teams do likewise.

Person specification

1. Experience of leadership to successfully drive income growth from event participation, DIY or schools fundraising either in the commercial or charity sector

2. Skilled in strategic planning and development to find new ways to drive growth in an established market

3. Strong written and verbal communication skills to effectively share complex information, propositions and business cases

4. Substantial experience of budgetary management and financial planning

5. Understanding of acquisition marketing strategies and integrated marketing planning approach.

6. Leadership and management experience of a diverse and geographically dispersed team to deliver results, with a commitment to Equality, Diversity and Inclusion

7. An ability to influence, empower, support and develop those who work with and for them

8. Experience in managing strategic relationships with suppliers, such as creative agency providers including the management of SLA's and performance measures, ensuring sustained high level of performance

9. Experience of presenting to and influencing senior stakeholders and external audiences

10. Willingness to work flexibly to changing deadlines and demands and the ability to travel to support the delivery of our event portfolio.

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and responsive manner and in compliance with current employment legislation, and relevant safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their skills, experience, motivation and competencies. Our robust recruitment and selection process should ensure the identification of the person best suited to the role and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants (internal and external) who self-declare at application as having a disability and who meet the minimum requirements in the person specification of the vacancy they are applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order to enable successful candidates who declare disabilities to start working or volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is suitably qualified will be considered and addressed fairly and objectively based on their merit.