Mass participation new product development manager jobs

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds – our team and volunteers aim to reflect the diverse communities we serve.

We have just launched an ambitious five-year strategy (2025–2030), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone.

Role purpose

The Senior Challenge Fundraising Officer will lead the delivery and growth of APF’s third-party and mass participation challenge events portfolio.

This role exists to significantly grow income and participation by managing end-to-end third-party challenge events, developing community-facing charity-owned fundraising products and delivering excellent supporter stewardship

Working closely with the Head of Fundraising and colleagues across Communications, Services and the Operations Team, you will increase recruitment, empower supporters to raise ambitious funds, and create journeys that encourage long-term engagement with APF.

Success in this role means more people fundraising for APF, raising more income and feeling valued, supported and inspired to stay connected to our mission.

Key Responsibilities

1. Grow participation in third party

• Manage the full lifecycle of third-party and mass participation challenge events, from planning and recruitment through to stewardship and re engagement.
• Develop and execute creative marketing strategies to boost participation and attract new event participants.
• Draft engaging promotional content that inspires and engages our supporters in collaboration with the Communications team.
• Promote third-party events proactively across relevant channels and networks.
• Work with the wider Fundraising team to improve and refine the stewardship journey for challenge participants to maximise the participant experience.
• Identify and pursue opportunities to grow participation in new and existing events.
• Attend key events as required, managing on-the day logistics and volunteer coordination.

2.  Community Product Development

• Work with Head of Fundraising to shape and improve APF’s fundraising offer and remote products.
• Test and refine new fundraising concepts that increase accessibility and broaden participation.
• Work collaboratively across teams to ensure our community fundraising products align with wider campaigns and strategic priorities.

3.  Income growth and fundraiser mpowerment

• Inspire participants to achieve ambitious fundraising targets through engaging, creative communications.
• Develop and enhance fundraising materials, including participant packs and digital resources to support our fundraisers.
• Use insight and sector trends to identify opportunities to boost event visibility and maximise fundraising efforts.
• Monitor fundraising performance to ensure we’re meeting targets and delivering strong ROI on our challenge activities.

4. Stewardship and re-engagement

• Foster personal connections with supporters through thoughtful, tailored stewardship that keeps them engaged and feeling valued.
• Create clear re-engagement plans to encourage repeat participation and long-term loyalty.
• Collaborate with wider Fundraising and Services teams to support acquisition and ensure our supporters have a smooth, high-quality supporter journey.
• Represent APF publicly when required, acting as a confident ambassador for the charity at events and in public settings.

5. Data, insight and compliance

• Support on the management of CRM data to enable accurate segmentation, performance tracking and reporting.
• Monitor recruitment, participation, income and ROI to help inform future planning and improvements.
• Maintain up-to-date knowledge with GDPR regulations and compliance and ensure personal data is handled responsibly and securely.
• Work closely with the Governance and Operations Manager to ensure our fundraising activities are fully compliant with GDPR and the Code of Fundraising Practice.

How to apply

Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.

About The Role
We’re looking for a Marketing Officer to join our thriving Events Marketing team. If you enjoy creating meaningful marketing campaigns, working collaboratively, and using data to make a difference, we would love to hear from you.
In this role, you’ll help plan and deliver primarily digital, multi-channel marketing campaigns that inspire people to take part in our sports, challenge, and mass participation events. Your work will play a direct part in growing our community of supporters and increasing the impact we can have for people affected by dementia.
About the team
You’ll be part of a close-knit team made up of a Senior Marketing Manager, two Event Marketing Campaign Managers, and three Marketing Officers. You’ll report to one of the Marketing Managers and work alongside colleagues across the wider Events team and Income and Engagement directorate.
Your marketing campaigns will bring new participants to our events, and you’ll also be involved in retention strategies to cross-sell our supporters into other fundraising products to build lasting relationships and help them discover other ways to get involved.
What you’ll be doing
You’ll collaborate with teams across the organisation, as well as with our media agency and external partners, to plan, brief, optimise and evaluate marketing campaigns. You’ll keep a close eye on performance and organise evaluations to make sure that we learn as much as possible from every campaign and continuously improve what we do.
You’ll take ownership of your campaign budgets, including setting and tracking spend carefully and working with colleagues to make the most of every pound we spend. You’ll share updates on performance and flag any opportunities or challenges early, helping the team stay on track and maximising the return on investment wherever possible.
Creativity is a big part of the role too. You’ll write engaging marketing copy, research ideas for campaign creative, and work with designers to bring those ideas to life. After each campaign, you’ll pull together insights and recommendations to help shape future activity.
About you

- You have experience delivering multi-channel marketing campaigns, ideally with a digital focus
- You are confident managing budgets and tracking performance
- You are organised and able to manage your time across different projects
- You enjoy working with others and building positive relationships
- You like testing new ideas and learning from results
- You care about making a difference and feel motivated by our cause

Interviews for this position are scheduled to take place on the 20th & 21st April via MS Teams

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.

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