Mass participation new product development manager jobs

Mass Participation Events Manager

The role of Mass Participation Events Manager is an exciting new role that will be integral to building on the success of our new mass fundraising product – Walk For A Cure (WFAC).

WFAC is our flagship fundraising event series of 5k accessible walks, bringing together anyone impacted by dementia for a shared purpose- to find a cure.

We have big ambitions for the growth of this exciting mass participation product and next year we will be improving on the microsite functionality, stewardship journeys, and marketing plans to help us drive increased fundraising and remittance.

You will work closely with internal stakeholders, external agencies, and delivery partners to ensure the events are delivered on time and to target by putting in place a robust project plan, working groups, reporting and evaluations and ensuring our processes and procedures are fit for purpose.

This role sits within the Supporter-led Fundraising (SLF) team at Alzheimer’s Research UK (ARUK) sitting within the Fundraising and Marketing Directorate and is responsible for securing income from individuals, groups, and corporates in the community. 

Key Responsibilities:

Project Planning and Management:

· Develop and maintain a comprehensive project plan for WFAC, guiding cross-functional teams through its execution.

· Manage project risks and decisions to ensure smooth project progression.

· Establish and lead internal working groups or workstreams for effective collaboration.

· Serve as the main point of contact for internal and external stakeholders involved in the WFAC project.

· Promote best practices in project management across the organization, working closely with the central Projects Team.

Collaboration and Coordination:

· Collaborate closely with internal teams, external agencies, and delivery partners to ensure successful event delivery.

· Oversee deliverables from key agencies and ensure alignment with project objectives.

· Work with ARUK teams such as marketing and design to define roles, responsibilities, and timelines.

· Provide on-the-day event delivery support at all WFAC events.

Reporting and Communication:

· Generate weekly reports and updates for the Heads of Mass Participation & Relationship Fundraising to track project progress and address any issues.

· Facilitate ARUK-wide updates on the WFAC project, ensuring alignment with key teams.

· Stay informed about ARUK's strategic direction, organisational goals, and priorities.

Data and Insight:

· Collaborate with Insight specialists to gather internal and external insights needed to understand the WFAC audience.

· Work with the data team to establish PowerBI dashboards for product performance insight and lifecycle management.

Accessibility and Inclusivity:

· Work with key internal teams to support on delivering accessibility at WFAC events the development of a 'Dementia Friendly Mass Participation Event' framework.

Knowledge, skills and experience needed:

· Demonstrable experience of using project managements principles and techniques to coordinate multiple workstreams, stakeholders, risks and deadlines.

· Experience managing agencies and suppliers and ensuring all contractual requirements are delivered on time and budget.

· Demonstrable experience in championing a product at an organisational level with excellent skills in influencing and negotiation.

· Project Management experience.

· Experience of analysing and monitoring data in a consumer/supporter environment and utilising outputs to advise and drive forward activity.

· Skills in producing evaluations, reporting on objectives and sharing insights.

· Demonstrable ability to work with a variety of different internal and external stakeholders at all levels

· Willingness to travel throughout the UK and to work event weekends including overnight stays- primarily WFAC events.

· A self-starter, able to work with independence, drive and initiative.

· Creative flair, with a strong eye for detail.

· Getting the best out of people and partner agencies.

· Excellent written and verbal communication skills.

· Excellent organisational skills: the ability to manage a varied workload.

· An ability to inspire and motivate colleagues to support a project.

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £45,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 16th August 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.