Mass participation new product development manager jobs
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About the role
The Wear it Pink Manager plays a vital role in the successful planning and delivery of our biggest and most established mass participation event – Wear it Pink.
We have ambitious plans for this sector leading product and we need the right person leading the team. We need someone who’s really able to make things happen. Driving the product forward, be creative and engage the entire organisation – all with supporters sitting at the heart of their thinking.
Leading a team of two and a wider matrix team of cross organisation colleagues, you will ensure that we have the processes in place to enable the product to run effectively and efficiently. You’ll design a supporter journey that feels personal, inspiring and which leads to in-year support as well as repeat participation. You will work closely with the Marketing Manager who will be responsible for generating registrations for the campaign.
If you’re creative, supporter focussed and have a strong understanding of the importance of process in mass participation event success, we want to hear from you!
About you
An experienced product officer or manager, you’ll be an expert in designing processes and supporter journeys for fundraising products with a keen eye for detail, processes and a creative flair. You’ll need to have the right balance between execution and leadership and will need to be able to build relationships that unlock product success.
You’ll have experience working with external agencies to deliver effective and engaging campaigns, and you’ll feel confident in ensuring the charity’s best interests are always at the heart of their work.
Job description and benefits
The job description and our attractive benefits are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer now recruitment team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Closing date: 2 August 2026 11.59pm
Interview date: 10, 11 August 2026
Registered Charity 
51 - 100
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role Purpose
The Senior Individual Giving Officer is a crucial position within EIA’s Fundraising team, which contributes to the delivery of the individual giving strategy through acquiring and stewarding new supporters, leading our face to face fundraising and mass participation event programmes and legacy marketing and stewardship.
You will need to have demonstrable experience of delivering campaigns across individual giving products and channels, excellent written communication and analytical skills, and experience of creating engaging and inspiring online and offline direct marketing communications.
Key areas of responsibility
New Supporter Acquisition: Face to Face fundraising
The Senior Individual Giving Officer will lead our new acquisition channel, face to face fundraising, to recruit new regular givers:
- Responsible for the end-to-end management of acquisition campaigns, from briefing internal and external stakeholders and suppliers, to developing creative and monitoring results and evaluating performance
- Ensure campaigns are delivered on time and on budget and meet the campaign KPIs
- Work with the Individual Giving Manager and Digital Implementation Officer to share content to feed into the bespoke supporter journeys for new supporters to increase engagement
Mass Participation Events
The Senior Individual Giving Officer will lead our growing mass participation events programme. Building on the success of testing during 2026, learning will be applied to further expand the event programme during 2027 and beyond:
- Develop and manage the annual event calendar to ensure there is a broad range of events that are targeted towards EIA supporters
- Responsible for all elements of supporter recruitment and stewardship from developing marketing materials, working with the Social Media and Digital Engagement Manager and the Digital team to recruit new supporters, setting up fundraising pages and stewarding supporters to meet their fundraising targets, through to evaluating performance and applying learnings to future events.
Supporter retention, development, and engagement
The Senior Individual Giving Officer will be responsible for developing and delivering engaging and inspiring supporter development activity and supporter journeys for individuals:
- Lead on creating the content and briefing suppliers for the supporter newsletter mailings which are sent out three times a year.
- Plan, implement and evaluate digital and offline supporter-driven supporter journeys from all individual giving audiences, including appeals, face to face, mass digital, regular giving and the weekly lottery
- Work closely with the Individual Giving Manager, Supporter Services Officer and teams across the organisation (including the Communications and Campaign teams) to develop inspiring and targeted content and communications that increase engagement and lifetime value of supporters
- Establish Key Performance Indicators (KPIs) for monitoring and evaluating the success of supporter journeys
- Along with the Supporter Services Officer, be a key point of contact for supporters, ensuring that all supporters have a positive experience
Legacy Marketing and Stewardship
- Develop and deliver legacy marketing campaigns to acquire new legacy pledgers from our existing supporter base
- Take a key role in the engagement with the Remember a Charity consortium, and lead on the promotion of legacies during Remember a Charity Week
- Work with the Individual Giving Manager and the Communications team to ensure legacy messages are included in all relevant communications including appeals, supporter newsletters and Investigator magazine
- Responsible for all elements of legacy stewardship, from establishing engagement segmentation, to developing and delivering a legacy stewardship programme including bespoke communications, as well as on and offline events and webinars to maximise engagement and commitment from legacy pledgers
- Explore opportunities to recruit legacy pledgers from new audiences
Strategy development, budgeting and campaign reporting
- Work with the Head of Fundraising and Individual Giving Manager to develop fundraising strategy and annual plans
- Monitor income and expenditure of campaigns within your areas to ensure they meet budget and contribute to the mid-year reforecast process
- Produce regular campaign reports that monitor performance against KPIs and feed back to the Head of · of Fundraising and wider organisation to share successes with the EIA team
The client requests no contact from agencies or media sales.