Mass participation new product development manager jobs

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds – our team and volunteers aim to reflect the diverse communities we serve.

We have just launched an ambitious five-year strategy (2025–2030), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone.

Role purpose

The Senior Challenge Fundraising Officer will lead the delivery and growth of APF’s third-party and mass participation challenge events portfolio.

This role exists to significantly grow income and participation by managing end-to-end third-party challenge events, developing community-facing charity-owned fundraising products and delivering excellent supporter stewardship

Working closely with the Head of Fundraising and colleagues across Communications, Services and the Operations Team, you will increase recruitment, empower supporters to raise ambitious funds, and create journeys that encourage long-term engagement with APF.

Success in this role means more people fundraising for APF, raising more income and feeling valued, supported and inspired to stay connected to our mission.

Key Responsibilities

1. Grow participation in third party

• Manage the full lifecycle of third-party and mass participation challenge events, from planning and recruitment through to stewardship and re engagement.
• Develop and execute creative marketing strategies to boost participation and attract new event participants.
• Draft engaging promotional content that inspires and engages our supporters in collaboration with the Communications team.
• Promote third-party events proactively across relevant channels and networks.
• Work with the wider Fundraising team to improve and refine the stewardship journey for challenge participants to maximise the participant experience.
• Identify and pursue opportunities to grow participation in new and existing events.
• Attend key events as required, managing on-the day logistics and volunteer coordination.

2.  Community Product Development

• Work with Head of Fundraising to shape and improve APF’s fundraising offer and remote products.
• Test and refine new fundraising concepts that increase accessibility and broaden participation.
• Work collaboratively across teams to ensure our community fundraising products align with wider campaigns and strategic priorities.

3.  Income growth and fundraiser mpowerment

• Inspire participants to achieve ambitious fundraising targets through engaging, creative communications.
• Develop and enhance fundraising materials, including participant packs and digital resources to support our fundraisers.
• Use insight and sector trends to identify opportunities to boost event visibility and maximise fundraising efforts.
• Monitor fundraising performance to ensure we’re meeting targets and delivering strong ROI on our challenge activities.

4. Stewardship and re-engagement

• Foster personal connections with supporters through thoughtful, tailored stewardship that keeps them engaged and feeling valued.
• Create clear re-engagement plans to encourage repeat participation and long-term loyalty.
• Collaborate with wider Fundraising and Services teams to support acquisition and ensure our supporters have a smooth, high-quality supporter journey.
• Represent APF publicly when required, acting as a confident ambassador for the charity at events and in public settings.

5. Data, insight and compliance

• Support on the management of CRM data to enable accurate segmentation, performance tracking and reporting.
• Monitor recruitment, participation, income and ROI to help inform future planning and improvements.
• Maintain up-to-date knowledge with GDPR regulations and compliance and ensure personal data is handled responsibly and securely.
• Work closely with the Governance and Operations Manager to ensure our fundraising activities are fully compliant with GDPR and the Code of Fundraising Practice.

How to apply

Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.

£29,500 – £34,750 per year

Permanent, full-time (37.5 hours per week)

Hybrid working with regular travel to our London Bridge Office

What the job involves

Our Events and Community Fundraising team raises vital funds for Prostate Cancer UK through a wide range of activities, events and challenge events. As Community Fundraising Executive, you’ll be a key member of our sector-leading team, raising over £5 million each year from individuals organising their own fundraising events and local-level corporate partnerships.

You’ll build strong, meaningful relationships with mid and high-value supporters, providing tailored stewardship that motivates, inspires and maximises their long-term fundraising impact. Working closely with the Community Fundraising Manager and wider team, you’ll identify emerging opportunities, spot potential high-value fundraisers and help shape the growth of our community fundraising programme. In collaboration with colleagues across the charity, you’ll make sure our amazing community fundraisers feel recognised and thanked for their contributions and are celebrated across our media and digital channels.

What we want from you

You’ll bring experience in community or events fundraising, with a real understanding of what motivates people to take on their own challenges and how to give them an exceptional supporter experience. Highly organised and confident juggling a varied workload, you thrive in a fast paced environment where no two days look the same. You use insight, curiosity and good judgement to spot opportunities, identify potential high value fundraisers and make informed decisions that strengthen supporter relationships and improve the fundraiser experience.

A natural communicator, you know how to build rapport quickly, whether you’re speaking one-to-one with a fundraiser, presenting to a group or crafting warm, motivating messages that inspire action. You’ll be comfortable analysing data, tracking performance and using CRM systems to keep accurate, high-quality records and identify any trends or areas for improvement. Collaborative and proactive, you enjoy working with colleagues across teams and take pride in delivering work that reflects professionalism, empathy and attention to detail.

Above all, you care deeply about people. You’ll champion fundraisers throughout their journey with us, building relationships that grow stronger over time and supporting them as they take on new challenges year after year. You’ll bring enthusiasm, empathy and a genuine passion for nurturing lasting connections, ensuring every supporter feels valued, motivated and continually inspired to make an impact.

Why work with us?
Every man needs to know about the most common cancer in men – prostate cancer. It’s a real and present danger that takes over 12,000 of our dads, grandads, brothers and friends each year.

Prostate Cancer UK is the largest men’s health charity in the UK. We have a simple ambition – to stop prostate cancer damaging lives. We invest millions in research to revolutionise testing, treatment and care. We’re blazing a trail to a screening programme that could save thousands of lives with regular, accurate tests for all men at risk. And we work tirelessly to spread the word about risk and offer specialist support to people living with the disease.

Work with us and you’ll see your efforts pay off as we give men and their families the power to navigate prostate cancer.

Our commitment to equity, diversity and inclusion

At Prostate Cancer UK we’re committed to righting health inequalities across the UK, starting with those faced by Black men. This includes ground-breaking research into Black men's risk and working with communities directly to overcome barriers to the diagnosis and treatment of prostate cancer. To make this happen, we're dedicated to being an inclusive, proactive organisation, as we strive to be Allies to Black communities. We’ll achieve this by advocating and working alongside those communities to promote change. We're also working to be Allies to each other, not only protected groups. In 2024, we launched our New Allyship Training Programme. All colleagues at Prostate Cancer UK will be trained to act and identify as an Ally.

We've also signed Business in the Communities Race at Work Charter, as a dedication to our Black health equity work and wider EDI priorities. As a signatory, we're responsible and accountable for driving positive change.

How and where we work

Colleagues attend the office at least four days per month (pro rata for part-time colleagues) to collaborate, build relationships, and support projects and decision-making. You can choose where to work the rest of the time. Travel to the office is a commute, so we pay our own travel costs.

Additional in-person attendance will be required during your first few months for induction and training, to support you to learn the role and get to know colleagues.

We trust colleagues to work flexibly while balancing personal commitments with the needs of the charity, and we are committed to making reasonable adjustments for colleagues with a disability, neurodiversity, or a long-term physical or mental health condition.

How to Apply
Visit our Prostate Cancer UK Careers page to learn more about this role and the benefits we offer. On the vacancy advert, you’ll find everything you need to know about the role, how to apply, and what to include in your application.

You can also download a copy of the job description and access the link to our careers portal to submit your application on our website via the apply button.

The closing date is Sunday 19th April 2026.  Applications must be submitted by 23:45 UK time.

Interviews: By arrangement. Currently scheduled for Tuesday 28th April 2026. We’re expecting the interviews for this role to be held online.

Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.

About The Role
We’re looking for a Marketing Officer to join our thriving Events Marketing team. If you enjoy creating meaningful marketing campaigns, working collaboratively, and using data to make a difference, we would love to hear from you.
In this role, you’ll help plan and deliver primarily digital, multi-channel marketing campaigns that inspire people to take part in our sports, challenge, and mass participation events. Your work will play a direct part in growing our community of supporters and increasing the impact we can have for people affected by dementia.
About the team
You’ll be part of a close-knit team made up of a Senior Marketing Manager, two Event Marketing Campaign Managers, and three Marketing Officers. You’ll report to one of the Marketing Managers and work alongside colleagues across the wider Events team and Income and Engagement directorate.
Your marketing campaigns will bring new participants to our events, and you’ll also be involved in retention strategies to cross-sell our supporters into other fundraising products to build lasting relationships and help them discover other ways to get involved.
What you’ll be doing
You’ll collaborate with teams across the organisation, as well as with our media agency and external partners, to plan, brief, optimise and evaluate marketing campaigns. You’ll keep a close eye on performance and organise evaluations to make sure that we learn as much as possible from every campaign and continuously improve what we do.
You’ll take ownership of your campaign budgets, including setting and tracking spend carefully and working with colleagues to make the most of every pound we spend. You’ll share updates on performance and flag any opportunities or challenges early, helping the team stay on track and maximising the return on investment wherever possible.
Creativity is a big part of the role too. You’ll write engaging marketing copy, research ideas for campaign creative, and work with designers to bring those ideas to life. After each campaign, you’ll pull together insights and recommendations to help shape future activity.
About you

- You have experience delivering multi-channel marketing campaigns, ideally with a digital focus
- You are confident managing budgets and tracking performance
- You are organised and able to manage your time across different projects
- You enjoy working with others and building positive relationships
- You like testing new ideas and learning from results
- You care about making a difference and feel motivated by our cause

Interviews for this position are scheduled to take place on the 20th & 21st April via MS Teams

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.

You will be building great relationships with our Corporate members and involving them with the work of the trust and inspiring them to support our range of inspiring projects. You will use your networking skills at events to proactively find new corporate supporters, and retain our existing supporters by running corporate events on our nature reserves across the county. You will further develop our corporate volunteering offering, working closely with our land management team, creating great days out for our supporters’ employees that they’ll recommend to their colleagues.

You will be an active member of the Fundraising team, sharing skills and ideas at regular meetings. The role will require extensive travel throughout the county, visiting networking events and arranging relationships between corporates and our wildlife projects, such as the Rye Harbour Discovery Centre. You will have a creative and innovative approach to the role, working on new ways to secure support from businesses from across the county. You will enjoy getting involved in fundraising events that include that whole fundraising department to create new income streams for the trust.