Mass participation new product development manager jobs

Mass Participation and Events Fundraising Lead

We are seeking an experienced leader to drive forward the development and implementation of the events and mass participation fundraising strategy.

Position: CE405 Mass Participation Lead

Location: Home-based, UK Nationwide. However, frequent travel will be required as part of this role (may include team meetings or other work-related meetings)

Hours: Full-time, 35 hours per week

Salary: Circa £49,000 per annum (inner London weighting £3,950 per annum/pro rata or outer London weighting £2,457 per annum/pro rata may be applied in accordance with where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 5 June 2026 Midnight

Interview Date: 16 and 17 June 2026. Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

The Role

Reporting to the Head of Regional Fundraising this is an exciting role leading our ambitious vision for this area of our team. Worth currently over £2m annually we are looking to grow our income from third party and owned products and events.

You will provide strategic leadership to the Mass Participation team (2 direct reports and accountability for a further 6) as well as playing an active leadership role across the Regional Fundraising Team and Mass Engagement department, contributing to the wider directorate goals and objectives.

You will be an innovative thinker with the ability to review our existing programme, the wider market environment and identify opportunities for supporter acquisition, engagement, and retention. You will oversee a customer-centric approach where supporters receive an outstanding experience and feel proud of their continued contribution.

Key responsibilities will include:

· Developing strategy for events and mass participation products

· New fundraising product development

· Strategic leadership of a geographically dispersed team, embedding a culture of high performance

· Setting meaningful income and expenditure budgets and being able to accurately re-forecast putting action plans in place to mitigate shortfalls.

About You

We are looking for someone with experience of:

· Delivering targets with successful outcomes.

· Developing strategy for events and mass participation products

· Project planning and problem solving.

· Delivering formal presentations and public speaking.

· Budget development, planning and forecasting and an understanding of risk, mitigation and contingency planning.

· Achieving annual income and expenditure targets.

· Recruiting, managing, motivating, developing and training staff and/or volunteers.

· Analysing and interpreting data.

You will need a full driving licence and own vehicle (or can demonstrate that you meet the travel requirements of the role which include travelling extensively across the region/country).

To fulfil the role, you must be a resident of the UK and have the right to work in the UK.

Applications

Please submit your CV, (including details of your current address), and a supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience.

You will be able to view the role profile when you apply.

Stroke Association

Finding strength through support

The Stroke Association is the only charity in the UK providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of our supporters and donors that we can provide vital support. 

Stroke Association is driven by our ambition to improve the lives of everyone affected by stroke. This means we’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by Our approach to solving inequity in stroke, we are prioritising listening to, and learning from, lived experience across our charity.

We are working to improve the representation of this lived experience at all levels within the Stroke Association and we are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how we work.

We are a Disability Confident employer, and we are making great progress focusing on flexible working, reasonable adjustments and access to work. Our charity has a variety of staff network groups and we're committed to continuously improving our diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.

You may also have experience in areas such as Mass Participation, Mass Participation Manager, Mass Participation Officer, Challenge Events, Events Lead, Fundraising Events Lead, Events Fundraiser, Events Fundraising, Regional Fundraiser, Supporter Engagement, Community Fundraiser, Participation, Individual Giving.

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People

Job Roles:

Ronald McDonald House UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event strategy and planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement and wider Engagement Directorate

Event delivery and logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters

Supporter engagement and stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity

Marketing and promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital Engagement team to maximise participation and net return
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes

Monitoring and evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience
• Produce regular performance reports and insights for internal stakeholders

Collaboration and partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers, and third party event organisers

Skills & Experience:

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience
• Knowledge of health and safety, risk management in event delivery and fundraising compliance

Desirable

• Experience of virtual fundraising and development of new events
• Ability to plan, prioritise and balance a busy and varied workload
• Familiarity with digital fundraising platforms and Microsoft Dynamics
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products

Head of Challenge Events and Community Fundraising

£57,986 pa + Excellent benefits

Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)

To avoid missing out, we encourage you to apply as early as possible, as this vacancy may close before the deadline in the event that the right candidate has been found.

About the role

We’re looking for a strategic and results-driven Head of Events and Community Fundraising to lead and grow one of WWF-UK’s most important fundraising income streams.

This is an exciting opportunity to shape and deliver an ambitious Events and Community Fundraising strategy, driving sustainable income growth across a diverse portfolio of challenge events, mass participation products and community fundraising activity.

You’ll lead the development and evolution of the existing portfolio while identifying and delivering new fundraising products, partnerships and opportunities that engage supporters and grow impact. Working across the organisation and with external partners, you will play a key role in ensuring WWF-UK continues to build strong supporter relationships and deliver excellent fundraising experiences.

As an experienced and inspiring leader, you will lead a high-performing team, creating a collaborative, ambitious and supportive environment where people can thrive and deliver strong results. You’ll work closely with senior stakeholders across WWF-UK and externally, building trusted relationships that support innovation, growth and delivery.

This role requires a strong combination of strategic thinking and operational delivery.

You’ll oversee complex budgets, performance reporting and planning, using insight, evidence and supporter feedback to drive decision-making, continuous improvement and long-term growth.

We’re looking for someone who brings strong fundraising expertise, commercial awareness, creativity and a proactive mindset, alongside a genuine passion for delivering meaningful supporter engagement and impact.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

Essential

· Extensive experience in Events and/or Community Fundraising, with a strong track record of delivering and growing income

· Significant experience of developing and delivering successful fundraising strategies and plans that achieve measurable results

· Experience of driving growth across fundraising products, events, partnerships or community fundraising activity

· Proven experience of developing, launching and scaling new fundraising products, events or income-generating initiatives

· Strong experience of leading, motivating and developing high-performing teams

· Experience of managing complex projects involving multiple stakeholders, priorities and deliverables

· Significant experience of setting, managing and delivering large-scale income and expenditure budgets

· Experience of managing senior-level internal and external relationships, including corporates, sponsors, suppliers or strategic partners

· Strong understanding of supporter acquisition, retention and lifetime value approaches

· Experience of leading effective fundraising marketing or supporter engagement activity across multiple channels

· Strong commercial awareness and ability to use insight, evidence and performance data to drive decision-making and continuous improvement

· Excellent communication, influencing and relationship-building skills

· Experience of working collaboratively across teams and functions to deliver shared organisational goals

· Good understanding of fundraising regulation, compliance, GDPR and supporter data responsibilities

· Strong organisational, planning and prioritisation skills

· Ability to lead through change, bring people with you and create clarity and focus within teams

· Results-focused, proactive and solutions-oriented approach

Desirable

· Experience working within the charity or not-for-profit sector

· Experience of negotiating and managing contracts or supplier agreements

· Experience of community-led fundraising or mass participation campaigns

· Confident and engaging public speaking or presentation skills

· Experience of working across complex or matrix organisations

· Understanding of innovative fundraising trends, products and audience engagement approaches

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

• Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays

• Flexible working options, to support your work life balance

• 5% employer contribution to pension, rising to 10% with employee contribution

• Learning and development opportunities to help you grow

• Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We're a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Application closing date

10/06/2026

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds – our team and volunteers aim to reflect the diverse communities we serve.

We have just launched an ambitious five-year strategy (2025–2030), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone.

Role purpose

The Senior Challenge Fundraising Officer will lead the delivery and growth of APF’s third-party and mass participation challenge events portfolio.

This role exists to significantly grow income and participation by managing end-to-end third-party challenge events, developing community-facing charity-owned fundraising products and delivering excellent supporter stewardship

Working closely with the Head of Fundraising and colleagues across Communications, Services and the Operations Team, you will increase recruitment, empower supporters to raise ambitious funds, and create journeys that encourage long-term engagement with APF.

Success in this role means more people fundraising for APF, raising more income and feeling valued, supported and inspired to stay connected to our mission.

Key Responsibilities

1. Grow participation in third party

• Manage the full lifecycle of third-party and mass participation challenge events, from planning and recruitment through to stewardship and re engagement.
• Develop and execute creative marketing strategies to boost participation and attract new event participants.
• Draft engaging promotional content that inspires and engages our supporters in collaboration with the Communications team.
• Promote third-party events proactively across relevant channels and networks.
• Work with the wider Fundraising team to improve and refine the stewardship journey for challenge participants to maximise the participant experience.
• Identify and pursue opportunities to grow participation in new and existing events.
• Attend key events as required, managing on-the day logistics and volunteer coordination.

2.  Community Product Development

• Work with Head of Fundraising to shape and improve APF’s fundraising offer and remote products.
• Test and refine new fundraising concepts that increase accessibility and broaden participation.
• Work collaboratively across teams to ensure our community fundraising products align with wider campaigns and strategic priorities.

3.  Income growth and fundraiser mpowerment

• Inspire participants to achieve ambitious fundraising targets through engaging, creative communications.
• Develop and enhance fundraising materials, including participant packs and digital resources to support our fundraisers.
• Use insight and sector trends to identify opportunities to boost event visibility and maximise fundraising efforts.
• Monitor fundraising performance to ensure we’re meeting targets and delivering strong ROI on our challenge activities.

4. Stewardship and re-engagement

• Foster personal connections with supporters through thoughtful, tailored stewardship that keeps them engaged and feeling valued.
• Create clear re-engagement plans to encourage repeat participation and long-term loyalty.
• Collaborate with wider Fundraising and Services teams to support acquisition and ensure our supporters have a smooth, high-quality supporter journey.
• Represent APF publicly when required, acting as a confident ambassador for the charity at events and in public settings.

5. Data, insight and compliance

• Support on the management of CRM data to enable accurate segmentation, performance tracking and reporting.
• Monitor recruitment, participation, income and ROI to help inform future planning and improvements.
• Maintain up-to-date knowledge with GDPR regulations and compliance and ensure personal data is handled responsibly and securely.
• Work closely with the Governance and Operations Manager to ensure our fundraising activities are fully compliant with GDPR and the Code of Fundraising Practice.

How to apply

Please apply via CharityJob or submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

We’re looking for an exceptional Associate Director of Fundraising to lead one of the most ambitious and high-performing fundraising teams in the sector.  

At Blood Cancer UK, our fundraising is in a strong position. Over the last five years, we’ve doubled our income, achieved growth across every fundraising discipline, successfully launched new products, and reached new audiences.

We have fantastic momentum and the ambition to go even further. You would be joining us at an especially exciting time – we’re in the early stages of our first-ever major appeal and have already secured more than £8 million towards our £25 million target. Backed by a highly engaged and well-connected appeal board, this campaign has huge potential across Fundraising, but especially our high value audiences.

We’re looking for an experienced and confident high-value fundraiser — someone who can build authentic relationships with senior and influential supporters, open doors, and inspire people to be part of something transformative.

Alongside this, you’ll oversee our thriving mid-value and legacy fundraising programmes and help us deepen engagement with supporters across the UK.

Our community is the heartbeat of our organisation: passionate, determined people, often with a personal connection to blood cancer and a powerful desire to make a difference. With around five million people affected by blood cancer in the UK, the opportunity to grow our reach and impact is enormous.

You’ll bring ambition, passion and high standards, with the ability to lead and inspire a large, talented team of nearly 50 people. Collaboration will come naturally to you — you’ll build strong relationships across the organisation and be a key member of the Blood Cancer UK leadership team, creating a culture where people feel inspired to be their best.

Most importantly, you will make a real difference to the lives of people affected by blood cancer.

Head of Regional Fundraising & Events
Salary: £50,000–£53,000
Location: Kent (Hybrid – 2–3 days in the office)
Contract: Permanent

Are you a strategic fundraising leader who thrives on building inspiring campaigns, growing income, and creating unforgettable supporter experiences?

We’re partnering with an ambitious and growing health charity to find an exceptional Head of Regional Fundraising & Events, a pivotal leadership role with the opportunity to shape and scale a thriving fundraising portfolio during an exciting period.
This is more than just a fundraising role. It’s an opportunity to lead innovation, inspire a talented team, and deliver impactful community and event fundraising campaigns that genuinely change lives.

The Opportunity
As Head of Regional Fundraising & Events, you’ll lead the strategy, development, and delivery of a diverse portfolio of challenge events, community fundraising initiatives, and mass participation campaigns.
You’ll play a key role in driving sustainable income growth, identifying exciting new opportunities, and creating exceptional supporter journeys that deepen engagement and loyalty.
Working as part of the wider fundraising leadership team, you’ll help shape future strategy while building a high-performing, collaborative culture across the organisation.

What You’ll Be Doing

• Lead and deliver an ambitious community and events fundraising strategy
• Drive significant income growth across events and community fundraising portfolios
• Inspire, coach, and develop a high-performing fundraising team
• Oversee budgeting, forecasting, and performance analysis to maximise ROI
• Create innovative supporter journeys and stewardship experiences
• Identify and launch new fundraising products using audience insight and market trends
• Monitor campaign performance and optimise activity through data-led decision making
• Collaborate across teams to deliver integrated, supporter-focused campaigns
• Contribute to wider organisational strategy as a key member of the fundraising leadership team

About You
We’re looking for a commercially minded and strategic fundraising professional who combines creativity with strong leadership skills.
You’ll bring:

• Significant experience leading successful community and/or events fundraising programmes
• A proven track record of delivering income growth and managing substantial budgets
• Strong people leadership experience with the ability to motivate and develop teams
• Strategic thinking and the ability to turn insight into impactful action
• Experience developing innovative fundraising products and campaigns
• Excellent stakeholder engagement and influencing skills
• Confidence working in a fast-paced, evolving environment
• A genuine passion for supporter experience and fundraising excellence

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.