Mass participation new product development manager jobs

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.

Interviews will be taking place the 18th and 19th May via MS Teams

Shelter is looking for a Digital Fundraising and Marketing Manager within our Community and Events team to fuel our fight for home.

If you’ve got the digital marketing skills to help shape mass participation and community fundraising events, inspire supporters and thrive on collaboration this could be the role for you.

About the team 

This exciting opportunity sits in Shelter’s Community & Events department in Shelter’s Income Generation Directorate.  

Community & Events is made up of our Community Fundraising, Supporter Experience, Digital Fundraising & Marketing and Mass Participation teams, across the team we look after a wide range of fundraising activities encouraging supporters to raise money and providing them with the support to do so. 

This role as Digital Fundraising and Marketing Manager sits within Shelter’s Digital Fundraising and Marketing team.

About the role

Line managed by the Senior Digital Fundraising Manager, you will work closely with Community & Events team members, as well as colleagues across the organisation - including Digital, Marketing, CRM and Income Generation Digital Leads – to ensure the Community & Events digital strategy is implemented effectively.

This is a great opportunity to join a dynamic team, for someone who is looking to take their digital skills to the next level, implementing strategic plans and working with the Senior Digital Fundraising and Marketing Manager to improve performance. 

About you

You bring strong digital expertise from a fundraising or marketing environment, with hands‑on experience using tools like Meta Business Suite, Google Ads, Canva, and Google Analytics. You understand best practice in marketing communications, can implement and optimise digital strategies, and are confident in setting meaningful KPIs and reporting on performance. Audience‑led and supporter‑centric, you are dedicated to delivering excellent digital experiences that drive acquisition and income growth.

You’re an effective communicator and collaborative team player, able to work confidently across teams and build positive, influential relationships with both internal and external stakeholders. Skilled in managing multiple projects at once, you’re comfortable contributing to data processes and using insights to guide decisions. You thrive in innovative, fast‑paced environments—testing, learning and adapting to improve outcomes, and sharing successes and failures openly.

Results‑driven and curious about the Community & Events fundraising market, you excel at translating data into clear, actionable recommendations for non‑technical audiences. You actively champion diversity and inclusion, leading by example and encouraging inclusive thinking in others. Flexible and adaptable, you enjoy horizon scanning for new opportunities, implementing new tools or channels, and evolving approaches throughout product development and delivery.

Apply to be part of our team and be the change you want to see in society.

Benefits

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. We are committed to offering fully flexible working to help all employees maintain work-life balance. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

How to apply

To apply, please click ‘Apply for Job’ below and submit your work history and a supporting statement. Your supporting statement should outline how you meet the ‘Person Specification’ section of the job description.

Any application submitted without a supporting statement will not be considered.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.,

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

The Talent Set are excited to partner with an ambitious health charity to recruit a Head of Community & Events Fundraising, operating at the heart of an evolving and high-performing fundraising function. With a growing portfolio and a strong foundation, this is an opportunity to shape the future of community and events fundraising and deliver significant income growth.
This role will lead the strategy and delivery of a diverse portfolio of challenge events, mass participation products and community fundraising activity, inspiring a high performing team and driving innovation across the mass participation portfolio.

Key duties include:

• Lead the development and delivery of the community and events fundraising strategy
• Drive income growth across a diverse portfolio of events and community products
• Inspire, lead and develop a high-performing team, embedding a positive and collaborative culture
• Oversee planning, budgeting and forecasting, ensuring strong financial performance and ROI
• Develop and evolve supporter journeys to deliver outstanding stewardship experiences
• Identify and launch new fundraising products using data and audience insight
• Monitor performance, analyse trends and optimise activity to maximise results
• Collaborate across teams to deliver integrated, supporter-led campaigns
• Act as a key member of the fundraising leadership team, contributing to wider strategy

About you:

• Significant experience leading community and/or events fundraising programmes
• Proven track record of delivering income growth and managing substantial budgets
• Strong leadership skills, with experience building and developing high-performing teams
• Strategic thinker with the ability to translate insight into action
• Commercially minded, with experience developing new fundraising products
• Excellent stakeholder management and influencing skills
• Confident working in a fast-paced, evolving environment
• Passionate about delivering exceptional supporter experiences

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.