Mass participation new product development manager jobs
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Role Purpose
The Senior Individual Giving Officer is a crucial position within EIA’s Fundraising team, which contributes to the delivery of the individual giving strategy through acquiring and stewarding new supporters, leading our face to face fundraising and mass participation event programmes and legacy marketing and stewardship.
You will need to have demonstrable experience of delivering campaigns across individual giving products and channels, excellent written communication and analytical skills, and experience of creating engaging and inspiring online and offline direct marketing communications.
Key areas of responsibility
New Supporter Acquisition: Face to Face fundraising
The Senior Individual Giving Officer will lead our new acquisition channel, face to face fundraising, to recruit new regular givers:
- Responsible for the end-to-end management of acquisition campaigns, from briefing internal and external stakeholders and suppliers, to developing creative and monitoring results and evaluating performance
- Ensure campaigns are delivered on time and on budget and meet the campaign KPIs
- Work with the Individual Giving Manager and Digital Implementation Officer to share content to feed into the bespoke supporter journeys for new supporters to increase engagement
Mass Participation Events
The Senior Individual Giving Officer will lead our growing mass participation events programme. Building on the success of testing during 2026, learning will be applied to further expand the event programme during 2027 and beyond:
- Develop and manage the annual event calendar to ensure there is a broad range of events that are targeted towards EIA supporters
- Responsible for all elements of supporter recruitment and stewardship from developing marketing materials, working with the Social Media and Digital Engagement Manager and the Digital team to recruit new supporters, setting up fundraising pages and stewarding supporters to meet their fundraising targets, through to evaluating performance and applying learnings to future events.
Supporter retention, development, and engagement
The Senior Individual Giving Officer will be responsible for developing and delivering engaging and inspiring supporter development activity and supporter journeys for individuals:
- Lead on creating the content and briefing suppliers for the supporter newsletter mailings which are sent out three times a year.
- Plan, implement and evaluate digital and offline supporter-driven supporter journeys from all individual giving audiences, including appeals, face to face, mass digital, regular giving and the weekly lottery
- Work closely with the Individual Giving Manager, Supporter Services Officer and teams across the organisation (including the Communications and Campaign teams) to develop inspiring and targeted content and communications that increase engagement and lifetime value of supporters
- Establish Key Performance Indicators (KPIs) for monitoring and evaluating the success of supporter journeys
- Along with the Supporter Services Officer, be a key point of contact for supporters, ensuring that all supporters have a positive experience
Legacy Marketing and Stewardship
- Develop and deliver legacy marketing campaigns to acquire new legacy pledgers from our existing supporter base
- Take a key role in the engagement with the Remember a Charity consortium, and lead on the promotion of legacies during Remember a Charity Week
- Work with the Individual Giving Manager and the Communications team to ensure legacy messages are included in all relevant communications including appeals, supporter newsletters and Investigator magazine
- Responsible for all elements of legacy stewardship, from establishing engagement segmentation, to developing and delivering a legacy stewardship programme including bespoke communications, as well as on and offline events and webinars to maximise engagement and commitment from legacy pledgers
- Explore opportunities to recruit legacy pledgers from new audiences
Strategy development, budgeting and campaign reporting
- Work with the Head of Fundraising and Individual Giving Manager to develop fundraising strategy and annual plans
- Monitor income and expenditure of campaigns within your areas to ensure they meet budget and contribute to the mid-year reforecast process
- Produce regular campaign reports that monitor performance against KPIs and feed back to the Head of · of Fundraising and wider organisation to share successes with the EIA team
Registered Charity 
21 - 50
The client requests no contact from agencies or media sales.
Thank you!
The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission.
The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.
Who are we looking for?
Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income.
The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.
Hybrid working
The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss.
Application notes
Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.
To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.
If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.
Closing date for applications: Midnight Tuesday 21st July
There will be a two-stage interview process:
Stage 1 interviews: 30th July
Stage 2 interviews: 5th August
