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Ronald McDonald House UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House UK owned mass participation events, supporting sustainable, diversified income growth.
Key Responsibilities:
Event strategy and planning
- Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives
- Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income
- To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement and wider Engagement Directorate
Event delivery and logistics
- Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution
- Ensure all events are delivered to a high standard, providing an exceptional experience for supporters
Supporter engagement and stewardship
- Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys
- Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention
- Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity
Marketing and promotion
- Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital Engagement team to maximise participation and net return
- Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes
Monitoring and evaluation
- Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets
- Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance
- Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience
- Produce regular performance reports and insights for internal stakeholders
Collaboration and partnership
- Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery
- Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers, and third party event organisers
Skills & Experience:
Essential
- A proven track record of excellent management of an event portfolio to meet income and acquisition targets
- Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income
- Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
- Line management and team development experience
- Knowledge of health and safety, risk management in event delivery and fundraising compliance
Desirable
- Experience of virtual fundraising and development of new events
- Ability to plan, prioritise and balance a busy and varied workload
- Familiarity with digital fundraising platforms and Microsoft Dynamics
- Experience supporting innovation or new product development, working with agencies to deliver new fundraising products
The client requests no contact from agencies or media sales.
Thank you!
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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About Action for Pulmonary Fibrosis
Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.
Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds – our team and volunteers aim to reflect the diverse communities we serve.
We have just launched an ambitious five-year strategy (2025–2030), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone.
Role purpose
The Senior Challenge Fundraising Officer will lead the delivery and growth of APF’s third-party and mass participation challenge events portfolio.
This role exists to significantly grow income and participation by managing end-to-end third-party challenge events, developing community-facing charity-owned fundraising products and delivering excellent supporter stewardship
Working closely with the Head of Fundraising and colleagues across Communications, Services and the Operations Team, you will increase recruitment, empower supporters to raise ambitious funds, and create journeys that encourage long-term engagement with APF.
Success in this role means more people fundraising for APF, raising more income and feeling valued, supported and inspired to stay connected to our mission.
Key Responsibilities
1. Grow participation in third party
- Manage the full lifecycle of third-party and mass participation challenge events, from planning and recruitment through to stewardship and re engagement.
- Develop and execute creative marketing strategies to boost participation and attract new event participants.
- Draft engaging promotional content that inspires and engages our supporters in collaboration with the Communications team.
- Promote third-party events proactively across relevant channels and networks.
- Work with the wider Fundraising team to improve and refine the stewardship journey for challenge participants to maximise the participant experience.
- Identify and pursue opportunities to grow participation in new and existing events.
- Attend key events as required, managing on-the day logistics and volunteer coordination.
2. Community Product Development
- Work with Head of Fundraising to shape and improve APF’s fundraising offer and remote products.
- Test and refine new fundraising concepts that increase accessibility and broaden participation.
- Work collaboratively across teams to ensure our community fundraising products align with wider campaigns and strategic priorities.
3. Income growth and fundraiser mpowerment
- Inspire participants to achieve ambitious fundraising targets through engaging, creative communications.
- Develop and enhance fundraising materials, including participant packs and digital resources to support our fundraisers.
- Use insight and sector trends to identify opportunities to boost event visibility and maximise fundraising efforts.
- Monitor fundraising performance to ensure we’re meeting targets and delivering strong ROI on our challenge activities.
4. Stewardship and re-engagement
- Foster personal connections with supporters through thoughtful, tailored stewardship that keeps them engaged and feeling valued.
- Create clear re-engagement plans to encourage repeat participation and long-term loyalty.
- Collaborate with wider Fundraising and Services teams to support acquisition and ensure our supporters have a smooth, high-quality supporter journey.
- Represent APF publicly when required, acting as a confident ambassador for the charity at events and in public settings.
5. Data, insight and compliance
- Support on the management of CRM data to enable accurate segmentation, performance tracking and reporting.
- Monitor recruitment, participation, income and ROI to help inform future planning and improvements.
- Maintain up-to-date knowledge with GDPR regulations and compliance and ensure personal data is handled responsibly and securely.
- Work closely with the Governance and Operations Manager to ensure our fundraising activities are fully compliant with GDPR and the Code of Fundraising Practice.
How to apply
Please apply via CharityJob or submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.
Registered Charity
21 - 50
Action for Pulmonary Fibrosis (APF) is a national charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Head of Regional Fundraising & Events
Salary: £50,000–£53,000
Location: Kent (Hybrid – 2–3 days in the office)
Contract: Permanent
Are you a strategic fundraising leader who thrives on building inspiring campaigns, growing income, and creating unforgettable supporter experiences?
We’re partnering with an ambitious and growing health charity to find an exceptional Head of Regional Fundraising & Events, a pivotal leadership role with the opportunity to shape and scale a thriving fundraising portfolio during an exciting period.
This is more than just a fundraising role. It’s an opportunity to lead innovation, inspire a talented team, and deliver impactful community and event fundraising campaigns that genuinely change lives.
The Opportunity
As Head of Regional Fundraising & Events, you’ll lead the strategy, development, and delivery of a diverse portfolio of challenge events, community fundraising initiatives, and mass participation campaigns.
You’ll play a key role in driving sustainable income growth, identifying exciting new opportunities, and creating exceptional supporter journeys that deepen engagement and loyalty.
Working as part of the wider fundraising leadership team, you’ll help shape future strategy while building a high-performing, collaborative culture across the organisation.
What You’ll Be Doing
- Lead and deliver an ambitious community and events fundraising strategy
- Drive significant income growth across events and community fundraising portfolios
- Inspire, coach, and develop a high-performing fundraising team
- Oversee budgeting, forecasting, and performance analysis to maximise ROI
- Create innovative supporter journeys and stewardship experiences
- Identify and launch new fundraising products using audience insight and market trends
- Monitor campaign performance and optimise activity through data-led decision making
- Collaborate across teams to deliver integrated, supporter-focused campaigns
- Contribute to wider organisational strategy as a key member of the fundraising leadership team
About You
We’re looking for a commercially minded and strategic fundraising professional who combines creativity with strong leadership skills.
You’ll bring:
- Significant experience leading successful community and/or events fundraising programmes
- A proven track record of delivering income growth and managing substantial budgets
- Strong people leadership experience with the ability to motivate and develop teams
- Strategic thinking and the ability to turn insight into impactful action
- Experience developing innovative fundraising products and campaigns
- Excellent stakeholder engagement and influencing skills
- Confidence working in a fast-paced, evolving environment
- A genuine passion for supporter experience and fundraising excellence
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
