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Position title: Communications Manager

Reports to: Director of Operations

Direct reports: None currently

Key stakeholders: UKMSA staff, members and volunteers, Board of Trustees, Sheds and Shedders, the public

Location: Remote (with occasional UK travel)

Salary: Level 4 – £35,000-£45,000

The Communications Manager plays a vital role in shaping how UK Men’s Sheds Association (UKMSA) communicates, both internally and externally, and with the community at its heart. Operating with a high degree of autonomy and professional expertise, the postholder leads the development and delivery of communication strategies that connect, inform, and inspire.

This is not just a messaging role. Rather, it’s about building trust, clarity, and connection across UKMSA communities. Internally, the Communications Manager helps staff feel informed, included, and united across a remote-working environment. The post holder will coordinate internal communications, shape the tone and culture of how information flows, and ensure the brand is consistently and professionally represented.

With volunteers, especially UKMSA’s Ambassadors, the Communications Manager plays a key part in ensuring people feel heard, valued, and kept in the loop, especially during moments of change or challenge. They will work closely with the Head of Volunteering and the wider team to keep the voices and experiences of Shedders, Sheds and Shed Networks at the centre of UKMSA’s communications.

Externally, the postholder curates and amplifies the stories, impact, and energy of the Shedding movement. They manage the website and social media channels, support the CEO and Chair in their digital visibility, and respond to external enquiries with professionalism and purpose.

This is a mission-driven role that sits at the heart of how UKMSA connects with the world. It requires emotional intelligence, editorial judgement, and a deep appreciation for the unique volunteer-led spirit of the movement. The postholder will be confident working across staff, volunteers, trustees, and media, joining the dots, finding the story, and ensuring communications always reflect UKMSA’s values and community.

Key responsibilities:

1. Internal communications

· Develop and deliver internal communication approaches that ensure staff across a remote-working environment are kept informed, connected, and engaged.

· Coordinate and facilitate regular team meetings, updates, and communications, including all-staff briefings, newsletters, and shared messaging.

· Work with the CEO and senior team to plan in-person staff meetings, designing the content, format and approach so the sessions align with staff and organisational requirements.

· Design and implement mechanisms that foster internal cohesion and trust, drawing on ideas and good practice for remote working teams.

· Work closely with the senior team to ensure that important updates - strategic, operational, or cultural - are communicated in a timely, consistent, and accessible way.

· Uphold and promote a consistent tone of voice across all internal messaging, ensuring that staff understand and reflect UKMSA’s values and identity in how they communicate.

· Working with the Operations Officer, support the creation and internal rollout of branded materials and ensure consistency in logo use, templates, formatting, and professional standards across the organisation.

2. Community and organisational communications

· Act as a key link between staff, trustees, volunteers (particularly Ambassadors), and other internal stakeholders to ensure information is shared clearly, consistently, and inclusively.

· Collaborate with the Head of Volunteering to ensure that UKMSA’s volunteers are kept informed and involved, particularly during organisational updates, change, or key moments.

· Help embed a culture of openness and two-way communication, ensuring volunteers and trustees feel heard, recognised, and informed, and that their contributions are visible and valued.

· Coordinate messaging across staff and teams so that different groups across UKMSA receive the right information, in the right way, at the right time.

· Support senior leaders in maintaining effective communication with the Board of Trustees, including updates, briefings, and key documents.

3. External communications

· Manage and maintain the UKMSA website and social media channels, working with our external web designer to ensure content is accurate, up to date, and aligned with the organisation’s values and tone.

· Source, shape, and share stories from Shedders, volunteers, and communities to celebrate and amplify the impact of the Shedding movement.

· Lead on the production of UKMSA’s regular newsletter Shoulder2Shoulder, Review and develop the newsletter on a regular basis, in collaboration with staff and volunteers.

· Collaborate with staff and volunteers to collect and develop case studies and lived experience content and ensure these are shared meaningfully and respectfully.

· Support the Membership Manager and Director of Income and Investments to ensure any promotional activity for external partners is aligned with UKMSA’s communications strategy, delivers clear value, and is proportionate.

· Support Director of Income and Investments to shape and deliver marketing campaigns and communications aimed at generating income and supporter engagement

· Support the CEO and Chair in their digital communications - drafting content, advising on tone and timing, and increasing the visibility of their leadership voices, in the service of UKMSA.

· Respond to media and external communications queries, draft press releases where appropriate, and act as the first point of contact for general communications enquiries.

· Monitor UKMSA’s external presence and ensure consistency in messaging, tone and branding, across platforms and partners.

Key expertise required:

· Professional communications experience, with a strong track record in planning and delivering internal and external communications in a mission-led or purpose-driven organisation.

· Excellent writing and editing skills, with the ability to tailor tone, structure, and content for different audiences: from staff and volunteers to trustees, partners, and the wider public.

· Confidence leading internal communications across a remote or distributed team, including experience developing engaging formats, regular updates, and a shared organisational voice.

· Experience working with or alongside volunteers, trustees, or community stakeholders, and a strong appreciation for the importance of inclusive, two-way communication.

· Brand and tone-of-voice awareness, with the ability to maintain consistency and quality across channels, platforms, and contributors.

· Digital confidence, with experience managing websites (e.g. WordPress), social media channels, and email communications tools (e.g. Mailchimp), and using them strategically to reach different audiences.

· Storytelling and content development skills, with the ability to source, sensitively shape, and amplify stories that reflect lived experience and community impact.

· Strong organisational and planning skills, able to manage multiple priorities, coordinate with colleagues across teams, and deliver work to deadline with attention to detail.

· Collaborative mindset, with the confidence to influence tone, content, and strategy while also being hands-on in delivery and responsive to others’ needs and input.

· Judgement and discretion, with experience handling sensitive information, managing risk in communications, and supporting senior leaders with professional external representation.

· Genuine connection to UKMSA’s mission, with a respectful, values-led approach that centres the role of volunteers and champions the voice of the Shedding movement.

What success looks like:

· Staff feel informed, connected, and part of a shared organisational culture, even while working remotely. Internal updates are timely, engaging, and reflect a consistent tone that supports clarity, trust, and inclusion.

· Volunteers and trustees feel included and valued; they know what’s happening, understand UKMSA’s direction, and feel that communication is a two-way conversation, not a broadcast.

· The organisation’s public-facing communications are professional, values-led, and consistent. Social media, the website, and external content reflect the tone, mission, and energy of the Shedding movement.

· The CEO and Chair have visible, coherent digital profiles, supported with high-quality content and strategic messaging that reflects the voice and values of UKMSA.

· Good news stories from Shedders and communities are regularly shared, boosting the visibility of the movement and building pride and momentum across the network.

· Communications activity is intentional and well-prioritised. There is a clear rhythm to communications, and reactive work is handled without pulling focus from core messaging and strategy.

· The Communications Manager is seen as a trusted and thoughtful voice, able to advise colleagues, manage sensitive messaging, and champion quality and consistency in how UKMSA speaks.

· Volunteers remain central, not just as recipients of messages, but as contributors to and shapers of UKMSA’s communication story.

This job is not:

· This is not a campaigning or advocacy role. The Communications Manager will not be responsible for policy development, public affairs, political engagement, or influencing strategy.

· This is not a research or insight role. While storytelling and community voice are central to this role, the postholder will not be responsible for conducting research, writing reports (although the post-holder will support staff to get their reports right), or managing evaluation processes.

· This is not a marketing or income generation role. Although the postholder will support the visibility and professionalism of UKMSA’s public-facing presence, they will not lead fundraising, product marketing, or commercial campaigns. They will work with the Membership Manager and Director of Income and Investment if this is required.

· This is not a senior strategic leadership role. While the postholder contributes to strategy within their area and works closely with senior colleagues, they are not expected to set or lead cross-organisational strategy.

· This is not a purely reactive or administrative role. The Communications Manager is expected to take initiative, bring ideas, and shape how UKMSA communicates - internally and externally - in proactive and creative ways.

Closing date:-9th October 1200hrs
Interview: 22nd October

Role Summary

Join our team and help us improve public sector food across the UK with our School Plates and new Hospital Plates programmes. We're looking for a passionate and driven Chef Trainer to support schools and hospitals in delivering healthier and more sustainable menus.

The programmes continue to go from strength to strength. Through School Plates, we currently support over a third of all UK local authorities, catering for more than 12,000 schools and feeding over 1.25 million children daily. To date, we have been responsible for swapping over 50 million school meals from meat-based to meat-free or plant-based. We're now expanding our successful model into the health sector with our new Hospital Plates programme, bringing the same positive change to patient and staff menus.

Are you a skilled chef trainer with a passion for improving public food? Can you match our ambition? You'll be using your culinary expertise to train catering teams in both schools and hospitals, provide menu advice, and get involved with recipe development and culinary education. You will also run cooking workshops for pupils in secondary schools, inspiring the next generation to get excited about plant-based food. You will also build and manage relationships with our catering partners, helping them deliver delicious and sustainable meals. This is a UK-wide role and will require travel to different sites.

We’re looking for someone to join our team for 3 days a week but are open to applicants looking for flexible working hours, including, potentially, 4 days a week.

Job Details

Job Title: Chef Trainer - School Plates & Hospital Plates 
Reporting to: Programme Manager, UK
Location: Remote (home-based with travel across UK) 
Hours: 21-28 hours per week (0.6-0.8 FTE)
Salary: £32,000 per annum pro rata (based on 1.0 FTE) 

 

Responsibilities

As our Chef Trainer & Programme Support, you'll be a key player in developing and delivering our School Plates and Hospital Plates programmes. You'll use your culinary expertise and passion for food system change to create resources, train professionals, and engage with our partners.

Key Responsibilities

• Recipe Development & Training: You'll co-lead the creation, testing, and development of new plant-based recipes for our school and hospital programmes, and lead on developing ‘grab-and-go’ and internationally inspired options for secondary schools. You'll also plan and deliver training sessions, including in-person and online workshops, and create e-learning courses for caterers.

• Programme Development & Support: Work closely with programme managers to develop and refine the strategy for our initiatives. This includes supporting pilot programmes, measuring their impact, and creating bespoke catering resources for our partners.

• Stakeholder Engagement & Communication: Represent our organisation at events and in meetings, providing expert catering advice and information on our programmes. Collaborate with our communications manager to create engaging content, including recipes and videos for our website, e-learning platform and social media.

• Education & Outreach: Partner with our education manager to plan and co-deliver secondary school cooking workshops. These sessions will teach pupils basic plant-based culinary skills that align with the National Curriculum as well as inspire the next generation to choose plant-forward options and learn about the impact of their food choices in a positive way.

• Inspire Catering Teams: Your role is to build and maintain relationships with catering partners, providing expert catering advice and practical recipe suggestions. You'll work with them directly on pilot programmes, offering bespoke support to inspire positive menu changes. You'll also provide essential administrative support for our programmes and help create and deliver presentations to promote our work to a wider audience.

Qualifications

    Essential

• Experienced in planning and delivering cooking workshops to groups.

• Experience of working in a culinary setting and developing recipes with a strong interest in plant-based recipes.

• Excellent communication skills and be a confident and engaging educator.

• Flexible and agile approach, with a willingness to be a true team player and fill gaps as needed.

• Proactive with initiative and drive.

• Strong organisational skills.

• Attention to detail.

• Solution-focused and resilient.

• Confident in creating basic spreadsheets and slide decks.

• Ability to work well under pressure and manage time effectively in a fast-paced and small but fast-growing non-profit work environment.

• Ability to work well unsupervised with experience of working in remote teams with a reliable internet connection.

• Passionate about food systems change.

• Alignment with our vision and mission.

• Based in the UK and able to attend meetings, events, and training to represent the team and programme across the UK.

• Willing to travel across the UK for workshops and events. 

Desirable

• Experience of working within school and/or hospital food. 

• Experience of food photography and creating recipe content for social platforms or online courses. 

• Experience of managing projects.

• Experience of liaising with local authorities, schools, or other public sector bodies.

• Experience in the field of nutrition, including an interest in plant-based nutrition.

• Experience of working in the food, health or environmental sector.

• Experience of using customer relationship management (CRM) systems (training will be provided).

Benefits of working with us

• Generous annual leave entitlement - 25 days per year, with an additional day granted at the start of each calendar up to a maximum of 30 days (plus bank holidays)

• A strong organisational focus on personal development, with a designated training budget.

• Provision of a work laptop.

• Flexible, trust-based working arrangements and home-office arrangements.

• Career development support

• Enhanced maternity, paternity, shared parental and adoption pay

• Compassionate animal companion leave

• Employee Assistance Programme including counselling

• Access to 24/7 virtual GP Service

• Mindfulness support via a free Headspace account for you and up to 5 friends or family members

• Access to the Wisdom app with exclusive perks and discounts

• Membership to the OpenUp platform

• We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.

• And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

When?

Application deadline: 5th October 2025
Start date: November 2025

Application process and timeline 

Please submit your application using our online form including your CV and cover letter. By submitting your application you agree that your personal data will be processed by and shared with our UK entity (ProVeg C.I.C.) and German entity (ProVeg e.V.). 

The recruitment process consists of two rounds: 1): an online trial task; 2): an interview with the Programme Manager and Director. 
 

• Application deadline: 5th October 2025

• Online trial task: sent to longlisted candidates by 10th October 5pm, to be completed by 12 October at 5pm 

• Interviews: take place on 21st and 22nd October 2025

• Start date: November 2025